To constantly push the boundaries of fashion, technology and art, KidSuper relies not only on its signature out-of-the-box ideas but also its team members’ ability to work with one another. Running as a creative artist collective in Brooklyn, KidSuper was founded by Colm Dillane as a brand that’s driven by “the desire to dream and rediscover the wonderment of being a kid,” he says. Next to Dillane is Adham Foda, a close friend and creative technologist who brings KidSuper’s imaginative creations into the digital realm. While Dillane and Foda differ greatly in terms of creative prowess and areas of expertise, this duality only serves the business. To get an inside look at how they complement each other, HYPEBEAST took a trip to the label’s studio to watch their creative process unfold aided by Samsung Galaxy Z Flip3 5G and Galaxy Z Fold3 5G.
While the equation of Dillane plus Foda equals KidSuper, there are indications of their different roles aside from titles and everyday tasks. For instance, the pair dresses in very different but equal parts of the KidSuper universe. Foda, in a blue cotton zip-up hoodie featuring an allover print of the brand’s signature Logo Faces Camo, looks relatively incognito. Dillane, in an effortless two-piece denim set with embroidered drawings of a farm landscape, clearly stands out. Both pieces are driven by the brand’s wavy renditions of inspirations pulled from the KidSuper point of view, but applied in different ways. “I think it’s cool when you start off friends and then you end up figuring out each other’s lanes,” explains Dillane. “With me and Foda, we have such distinct ideas that are so different.”
This dichotomy is also evident in the technology they use: Dillane opts for Samsung Galaxy Z Flip3 5G while Galaxy Z Fold3 5G caters to Foda’s daily tasks. “We talk about why we work well together, and I think it’s because we’re actually completely different people,” says Foda. While Foda is responsible for the digital content from the brand, Dillane is often seen painting, making clay figures, drawing, writing for KidSuper TV or making other physical manifestations of the KidSuper brand. For Foda’s day to day, Galaxy Z Fold3 5G supports the multitasking required for maintaining a steady digital presence. The device’s App Split View lets him swap back and forth between watching videos, scrolling, the latest on social media and looking for new inspiration for the KidSuper site.
For Dillane’s part, it’s clear that there’s a boundless imagination that drives KidSuper’s artistic and experimental way of thinking. No matter the medium, prototyping is important to this young brand, both in the physical sense of making paper clothing patterns as well as launching the latest iteration of its stylish web shop. As the brand grows, Galaxy Z Flip3 5G plays an important role for Dillane, not just letting him stay connected to his team, but also serving as a tool that helps him to take his creative expressions from imagination to something he can share through photo, video or sketches.
Most importantly, Galaxy Z Flip3 5G and Galaxy Z Fold3 5G keep Dillane and Foda tethered together no matter how busy it is behind the scenes of a burgeoning brand. This serves both the business and their friendship, providing a hands-free option to get things done — or crack jokes at the other’s expense. It’s an important line of communication considering the brand’s next act: a new, bigger studio space. As an avant-garde label that’s tailored for the 21st century, Galaxy Z Flip3 5G and Galaxy Z Flip3 5G become essential tools that can embrace a variety of different creative minds for a singular cause. Complementing the styles of Dillane and Foda, the phones help prove that when people bring a range of skills, tastes and personalities to the table, it’s a sure equation for success. Together, the duo provides the brainpower needed to run the company’s operations while keeping it as fun as humanly possible.