Martinez is a Tacoma-based visual artist who takes inspiration from her everyday life,
driven by her two kids. As she prepares for another child on the way, she is currently focused on leveling up her website so her business can continue to expand and evolve even as she transitions into a new life stage. “It’s rare when I have time to lock in just me and my work — I really value it,” she reflects.
As Martinez’s artwork focuses on telling the stories of herself and the people around her, she prioritizes being able to connect with her community. She is empowered to bring her wildest imaginations to life through easy to implement and practical tools. Martinez walked Hypebeast through her website creation process, diving into how each element of her story was built authentically and intentionally.
“Being such a visual thinker and a creative person, I hesitated building a website for so long. There was this fear of not being able to get it to look how I wanted it to, ”
Martinez expresses. Through the flexibility of Squarespace’s Fluid Engine drag-and-drop editor, Martinez can experiment embedding visual assets amongst custom color palettes and cohesive fonts to ensure her personal brand is reflected in every pixel, understanding that an engaging design will ultimately drive more sales for her business. She’s been able to successfully own her creative vision through a digital medium, with full artistic liberty to translate what inspires her as a creator and storyteller. These customizable tools are ultimately characterized by ease-of-use on both desktop and mobile, so Martinez encourages others not to be afraid to take that leap.
SOURCE MATERIAL
CUSTOMIZE
SELL
“If I have an idea, I know that the tools are there for me to put it out there and share it with the world,”
the artist reflects. In the same ways that Martinez personalizes her site, she is able to seamlessly customize the look and feel of her brand when reaching out to her community through email marketing. As audiences grow, Email Campaigns give visual creators the flexibility to insert eye-catching images, links to exclusive content, or clickable elements to drive site engagement all while tracking success through analytics. For a creative like Martinez, speaking authentically with her collectors is another step in cultivating a meaningful and safe community.
As shown through the ‘Water Me’ series, Martinez’s vulnerability has created meaningful connections to those who relate with the stories behind her art.
Selling prints and merchandise through an online store means she can easily monetize her creativity, allowing individuals to own tangible versions of her work. Through rich product descriptions, high quality imagery and flexible payment options, she’s able to create a seamless purchasing experience. As Martinez approaches a new life stage, her online store ensures her business can continue blooming while she focuses on the root of her inspiration - motherhood.
“It’s created this safe space for my artwork and all the information that goes with it.”
so providing a safe environment for her collectors is a priority for her website. For those interested in buying original pieces, her new Member Area allows for higher-investment purchases to be gated for those who sign up for free membership access. This not only ensures that first-time visitors are not turned away by premium pricing, but also emphasizes a sense of connection between the more engaged collector and the artist to create a true feeling of belonging.
Cristina Martinez needed to translate her story, inspiration, and creative approach into an online presence where her community could feel safe. Here's how she made her vision a reality.
Check out Martinez’s inspiring work on her website here
Feeling inspired to build your own online brand with Squarespace?
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CONNECT
The shared experiences of her community are what drive Martinez’s art,
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Bringing your creativity to life online
is an intentional and deliberate process. For visual creators and entrepreneurs to fully own their artistic integrity, every element of their website must be built with meaning. Artist Cristina Martinez navigated this experience with support from Squarespace's online tools, transforming her ideas into a multi-layer business that she now shares with the world in hopes of inspiring others to pursue their dreams.
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HOME
CUSTOMIZE
GROW
SELL
CONNECT
SOURCE MATERIAL
HYPEBEAST // SQUARESPACE
“
CUSTOMIZE
GROW
the artist reflects. In the same ways that Martinez personalizes her site, she is able to seamlessly customize the look and feel of her brand when reaching out to her community through email marketing. As audiences grow, Email Campaigns give visual creators the flexibility to insert eye-catching images, links to exclusive content, or clickable elements to drive site engagement all while tracking success through analytics. For a creative like Martinez, speaking authentically with her collectors is another step in cultivating a meaningful and safe community.
Bringing your creativity to life online
is an intentional and deliberate process. For visual creators and entrepreneurs to fully own their artistic integrity, every element of their website must be built with meaning. Artist Cristina Martinez navigated this experience with support from Squarespace's online tools, transforming her ideas into a multi-layer business that she now shares with the world in hopes of inspiring others to pursue their dreams.
