Luka Sabbat
Shows Off Unapologetic Style in New UGG Neumel Campaign
Neumel Collection
For its most recent campaign, UGG welcomes model and actor Luka Sabbat into Neumel Nation, a collective of unapologetic change agents. Starring alongside H.E.R., Sabbat sports the chukka-style shoe, combining the footwear brand’s distinct DNA with his own effortless style.
The UGG Neumel collection channels the footwear brand’s California roots with its suede upper and soft wool lining across five styles. The versatile series serves as the perfect silhouette to champion the Neumel Nation initiative, a movement of self expression and new unconventional paths.
Calm + Cool
Drawing parallels to the UGG legacy of calm and cool individuality, Sabbat’s unapologetic style and H.E.R.’s ability to break convention embody the spirit of the street-style-ready shoe.
The shoe itself adapts the heritage of the chukka with an emphasis on utility and durability. Featuring the brand’s signature UGGpure wool lining and cushioning foam insole, the best selling boot also touts a lightweight and flexible EVA sole to easily transition from indoors to outdoors. The Neumel is offered in the classic sand and chestnut hues as well as black, mahogany and grey versions.
UGG Neumel F/W '19
Head to the UGG website to shop the Neumel collection and the rest of the brand’s Fall/Winter 2019 collection.
Lightweight + Flexible
Suede + Wool
