The dawn of a new millennium has spawned the rebirth of the roaring twenties as evidenced by modern-day culture’s interpretation of fashion and beauty, which has taken on a new, radicalized form that places importance on individuality. As we forage into a new era, using makeup as an unbridled form of self-expression is a powerful statement that challenges and resists antiquated notions of beauty that historically have been set into place. Through examining how beauty is a reflection of the culture at-large, Urban Decay is paving the future forward with the cult-favorite beauty brand’s newest release of covetable lip products that includes Vice Lipstick and the Plumping Shine Balm.
Ultra-Creamy, and
Honing in on the power of experimentation while finding beauty in the unconventional, Urban Decay’s lustrous, lip-enhancing offering like Vice Lipstick puts a fresh, innovative twist on the classic lipstick. With its high-impact color pay-off that lasts all day and a wide range of 35, awe-inducing shades, the hydrating lipstick boasts a dynamic formula that’s been infused with moisturizing ingredients like avocado oil and aloe vera for a plump, pouty look that invites others to take part in freeing the lip. Imbuing vibrant colors and positivity through the artistry of makeup, Urban Decay’s Plumping Shine Balm is unlike any other plumping balm in part to its weightless feel that glides on like a lip gloss and instantly, moisturizes lips while depositing sheer, buildable color complete with an ultra-wet shine.
By placing emphasis on the freedom that comes with reinvention and emboldening others to embrace their most authentic selves, Urban Decay is steering the charge for a new generation of beauty enthusiasts who dare to defy standards and free the lip in bold fashion.
lips
The Roaring
Freeing the Lip in
Bold Fashion
Urban Decay ushers in a new era of expression with Vice Lipstick and Plumping Shine Balm.
EARRINGS: Justine Clenquet Mia earrings. BRACELETS: Justine Clenquet bracelet. Silver chain bracelet, stylist own. RINGS: Laura Lombardi Silver Luna ring. TOP: WRAY long sleeve Snapshot shirt. WRAY Laverne gloves.
EARRINGS: Justine Clenquet Laura earrings.
HAT: UO checkered bucket hat. NECKLACES: From top: Pearl necklace, stylist own, Justine Clenquet Charly choker, UO beaded necklace. DRESS: PH5 fire print tank dress.
EARRINGS: Left: Laura Lombardi Mella hoop. Right: Laura Lombardi Luisa earring. Stylist own mini gold hoops. NECKLACES FROM TOP: Susan Alexandra Tiny Joys necklace. Laura Lombardi Curb Chain necklace. RINGS: Stylist own gold rings. TOP: Stylist own pink terry top.
Twenties:
Rich Color Pay-Off in
hydrating
one swipe
Sheer, Buildable Color With an
ULTRA-WET SHINE
BE SEEN
That Dare to
BEAUTY: Vice Lipstick in Hollyweird, Plumping Shine Balm in Extra.
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BEAUTY: Vice Lipstick in Gridlock, Plumping Shine Balm in Wilshire. Shop at Urban Decay
BEAUTY: Vice Lipstick in 405.
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BEAUTY: Vice Lipstick in Backtalk, Plumping Shine Balm in Cruisin’. Shop at Urban Decay
Ultra-Creamy,
Rich Color Pay-Off in