Commerce Leaders Spotlights
Interviews
Retail Media Standards
Growth & Innovation
The second annual IAB Connected Commerce Summit: Retail Reimagined, taking place on September 17-18, 2024 in New York City, will bring together leading executives from across the commerce ecosystem to discuss the future of retail and the rapidly changing environment.
IAB Connected Commerce: Retail Reimagined 2024 | Sep 17-18
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Industry leaders and top executives discussed important topics in smaller breakout sessions.
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Gallery
Brian Kirk and the Jirks set the tone of the evening with covers of classic songs (before attendees joined in on the fun with karaoke)!
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Attendees capped off a full day of programming with bowling, networking, and more.
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IAB Retail Media Buyer’s Guide is your comprehensive manual to navigating the retail industry. Learn more about the advantages and challenges of retail media, closed-loop measurement, onsite/offsite/in-store capabilities, fostering collaboration, as well as audience and creative strategy.
Everything You Need to Know to Succeed in the New Retail Landscape
Retail Media was one of the fastest-growing U.S. advertising channels in 2022, according to IAB’s new report. IAB partnered with BWG Strategy to survey 200 RMN ad buyers at brands and agencies, and to interview 30 senior decision-makers at retailers, brands, agencies, and intermediaries to understand what’s working, what’s not working, and what’s needed for all parties to operate at their full potential in the RMN ad ecosystem.
New Retail Media Research Report: Operational Strategies for Growth
In January 2024, the IAB/MRC proudly unveiled the final version of the Retail Media Measurement Guidelines, a testament to collaborative expertise and industry-wide consensus. This comprehensive framework is not just a set of standards but a roadmap to enhanced transparency and consistency in retail media measurement.
Final IAB/MRC Retail Media Measurement Guidelines Available for Download
Retail Media Buyer's Guide
2023 Research Report
Measurement Guidelines
Click to learn more
Retail Media Reports & Guides
"We think that continued industry collaboration will be crucial to keep advancing the retail media momentum."
Gretchen Bobroff,
Magnite
"I think the most important issue in the retailer media network space is truly the measurement."
Jessica Ellickson,
fairlife
"There has been an enormous amount of conversation around standards today."
Bryan Gildenberg,
Retail Cities
"Everyone is talking about measurement;
everybody is talking about standardization."
Jamie Griffin
Google
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25/02/2023
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Retail Media Research & Reports
Commerce Leaders Spotlights
Join Us in 2024!
Brian Kirk and the Jirks set the tone of the evening with covers of classic songs (before attendees joined in on the fun with karaoke)!
9/12
Head of Retail Media, Magnite
Gretchen Bobroff
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Lead Client Partner, Retail, Pinterest
Molly Channon
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Shopper Marketing Senior Director, fairlife
Jessica ellickson
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Managing Director, North America, Retail Cities
Bryan Gildenberg
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Agency Commerce Development Lead, Google
Jamie Griffin
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Brian Kirk and the Jirks set the tone of the evening with covers of classic songs (before attendees joined in on the fun with karaoke)!
10/12
Brian Kirk and the Jirks set the tone of the evening with covers of classic songs (before attendees joined in on the fun with karaoke)!
11/12
Brian Kirk and the Jirks set the tone of the evening with covers of classic songs (before attendees joined in on the fun with karaoke)!
12/12
"Recognizing that it is a media channel like many other media channels: and we need attribution and performance and scale for the growth."
Shawn McGahee,
Google
"There are so many dollars that are shifting from other mediums over to retail media; it is just an area with tremendous growth right now."
Solomon Masch,
WebMD
"I truly believe that AI is a huge opportunity in the commerce space and it’s one that we must get ahead of."
Jaime Martin,
Mindshare
"It helps all of us to make sure that everyone has a voice in how those standards come together."
Austin Leonard,
Sam’s Club MAP
VP Commerce Retail Media Partnerships Lead, dentsu
Laura Kaplan
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Head of Sales, Sam’s Club MAP
Austin Leonard
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Group Director, Commerce, Mindshare
jamie Martin
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Vice President, Product Marketing, WebMD
Solomon Masch
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VP Business Strategy & Marketing Science, Albertsons Media Collective
Claire Wyatt
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Head of Retail Media, Google
Shawn McGahee
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September 13, 2023
"It is so important to be attending events like this to meet with other industry leaders [and] to understand the latest technology and innovation."
Laura Kaplan,
dentsu
"We are talking about incredibly important topics to our industry like standardization, specifically related to measurement standards."
Claire Wyatt,
Albertsons Media Collective
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INTERVIEWS
REPORTS
INTERVIEWS
"My top takeaway is… retail media is media."
Molly Channon,
Pinterest
Download Now
Download Now
"It is so important to be attending events like this to meet with other industry leaders [and] to understand the latest technology and innovation."
Laura Kaplan,
dentsu
"Recognizing that it is a media channel like many other media channels: and we need attribution and performance and scale for the growth."
Shawn McGahee,
Google
"There are so many dollars that are shifting from other mediums over to retail media; it is just an area with tremendous growth right now."
Solomon Masch,
WebMD
"I truly believe that AI is a huge opportunity in the commerce space and it’s one that we must get ahead of."
Jaime Martin,
Mindshare
"It helps all of us to make sure that everyone has a voice in how those standards come together."
Austin Leonard,
Sam’s Club MAP
"We are talking about incredibly important topics to our industry like standardization, specifically related to measurement standards."
Claire Wyatt,
Albertsons Media Collective
"Everyone is talking about measurement;
everybody is talking about standardization."
Jamie Griffin,
Google
"There has been an enormous amount of conversation around standards today."
Bryan Gildenberg,
Retail Cities
"I think the most important issue in the retailer media network space is truly the measurement."
Jessica Ellickson,
fairlife
"My top takeaway is… retail media is media."
Molly Channon,
Pinterest
"We think that continued industry collaboration will be crucial to keep advancing the retail media momentum."
Gretchen Bobroff,
Magnite
Growth & Innovation
Retail Media Standards
Commerce Leaders Spotlights
Interviews
Retail Media Standards
Growth & Innovation
The second annual IAB Connected Commerce Summit: Retail Reimagined, taking place on September 17-18, 2024 in New York City, will bring together leading executives from across the commerce ecosystem to discuss the future of retail and the rapidly changing environment.
Register Now
IAB Connected Commerce: Retail Reimagined 2024 | Sep 17-18
What's next?
