IAB's Finding Success with In-Game Advertising report provides brands, agencies, game developers, and publishers with an understanding of both buy- and sell-side perceptions of the channel.
For IAB's recommendations on how the industry can close perception gaps and find alignment resulting in deeper investment and innovation, read our report.
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All of Them!
The gaming audience has grown significantly with the rise of mobile and portable gaming, new consoles with higher quality graphics, online and social platforms where gamers can come together to play and create, and an added boost to the volume of gamers during the COVID-19 pandemic.
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All of them!
The gaming audience has grown significantly with the rise of mobile and portable gaming, new consoles with higher quality graphics, online and social platforms where gamers can come together to play and create, and an added boost to the volume of gamers during the COVID-19 pandemic.
The correct answer is...
Almost!
That's partially correct!
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C Unlock Interoperability
B Demonstrate Unique Value
A Education & Collaboration
In what ways can the media industry work together to demonstrate the true value of in-Game Advertising?
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$200 Billion!
Juniper Research reported that the 2023 video games industry is valued at $200 billion.
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$200 Billion
Juniper Research reported that the 2023 video games industry is valued at $200 billion.
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C $200 Billion
B $125 Billion
A $50 Billion
What is the Global gaming industry valued at?
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3% to 5%!
MediaScience compiled data to understand where the budget for gaming sits within the larger media landscape, and how much that budget is, which is between 3-5% of total ad budgets
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3% to 5%
MediaScience compiled data to understand where the budget for gaming sits within the larger media landscape, and how much that budget is, which is between 3-5% of total ad budgets.
The correct answer is...
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C 7% to 10% of total budgets
B 3% to 5% of total budgets
A 1% to 2% of total budgets
Within the Broader Media Industry, Gaming Advertising Budgets are Between:
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11+ Hours!
In 2022, the average amount of time spent with TV is 13.9 hours, Social Media is 13.1 hours and Gaming is 11.8 hours.
Source: Newzoo 2022
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11+ Hours!
In 2022, the average amount of time spent with TV is 13.9 hours, Social Media is 13.1 hours and Gaming is 11.8 hours.
Source: Newzoo 2022
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C 11+
B 8+
A 5+
On Average, How many hours per week do people play video games?
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2/3 or 66%
According to the Entertainment Software Association, 2/3 of the U.S. population plays video games.
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2/3 or 66%!
According to the Entertainment Software Association, 2/3 of the U.S. population plays video games.
The correct answer is...
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wrong answer!
Level 1
C 1/2 or 50%
B 2/3 or 66%
A 1/4 or 25%
What percentage of the U.S. population plays video games?
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E All of the Above
D Quantify "Why Gaming, Why Now"
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