MAKE AN IMPACT
ProForMax by Zolatone, a new brand to ICP’s architectural coating portfolio, but with the proven technologies and characteristics of our other trusted brands - offering high durability and impactful aesthetics for walls that deserve the best.
NEED MORE FUNCTIONALITY?
Ideapaint dry erase coatings turn standard walls into collaborative, creative, environments that bring out the best in employees and students alike.
PAINT OUT LOUD
Architects and designers see the potential in every space. ProForMax paints, with our sparkling metallic coatings and silky-smooth eggshell paints, help unlock that potential. Beautiful enough for the boardroom, tough enough for the storeroom, and versatile enough for everything in between.
ProForMax was developed for use in industries that see a lot of traffic and need a coating that is durable enough to stand up to it all, but without losing the impact and beauty of the design. Make an impression and maintain the integrity your design with PorForMax Coatings.
Hover over each texture to learn more about ProForMax.
Trusted dry erase brand by over 75+ countries with over 200k installations!
Industry Gold
Standard
IdeaPaint is the industry leader and originator of the dry erase paint category bringing the human element back to more than 200,000 offices, schools and homes around the world by simply getting people on their feet, working together and exploring their creativity wherever ideas happen. IdeaPaint has been celebrated by the likes of The Wall Street Journal, Mashable, MIT, Fast Company, and CNBC as a tool that has a profound impact on the process, experience, and outcome of bringing ideas to life.
Hover over each doodle to learn more about IdeaPaint.
Universities
Not only do our high performance coatings stand up to high traffic areas such as university common areas and cafeterias, but they also come in a wide variety of colors to proudly support your school's brand. Because of the high quality and durability, our coatings will always stand up to the integrity of your colors!
Healthcare Facilities
Achieving a quality and comforting aesthetic can be difficult in busy hospitals and clinics where wheelchairs, carts, sanitizer dispensers and disinfectants cause unsightly damage to average paints.
ProForMax coatings have distinctive looks with unbeatable performance so the walls and surfaces always get a clean bill of health.
Meeting Spaces
Open floor plans bring a lot of benefits, but differentiating the various zones that make up an open space is often difficult without the usual wall barriers. A touch of color is all you need to define an area!
Corporate Headquarters
HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. The rolling white boards previously in their office took up a lot of space and were an eye sore. Hubspot chose Ideapaint's dry erase system to cover the walls in all of the meeting spaces and open areas, better representing their creative culture and allowing for structured documentation along with adhoc collaboration.
I can just be creative in a very ad hoc way — I can grab someone from my R&D department, brainstorm, draw a quick application on the wall.
- Brian Hallihan, CEO & Founder, HubSpot
K-12 Schools
Hundreds of thousands of kids run through schools everyday. Books, bags (maybe even bullies?) can really damage those walls. Scratches and stains, you name it, those school walls have seen it. From the classrooms to the gym, choosing the right wall coating can help protect a design, meet the client’s expectations and budget, all while creating a beautiful space for learning.
The character and function of a lobby space often influence a visitor's first impression. It's a busy space that can look messy, quickly. Plan around these issues by utilizing unique metallic finishes.
Hotels
The ultimate dry erase system, offering everything needed to create the highest performing dry erase and dry erase + magnetic surface
Turn smooth surfaces into a dry erase canvas for a functional, creative space
Offers maximum design flexibility; whiteboards are an eye sore and destroy a room's design aesthetic
CREATIVE PLACES
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Offers options to push the boundaries by adding texture and sheen to a bold palette creating a refined look with dimension unlike any other paint
Unique line includes endless colors from pearls, metallics, and textured paints to our hardworking eggshell - with custom color matching available
Coatings with great looks, extreme durability and minimal environmental impact
NOT YOUR
AVERAGE PAINT
20X
20x the life cycle of standard paint, maintaining its true color and quality over time
10X
10x STRONGER THAN STANDARD
PAINT
15X
15% more scrub resistant than standard paint (ASTM D-2486)
Outperforms
Builds a harder, less porous surface that will not allow markers to
soak in (46+ days longer than boards - marker soak test).
Economical
70% less expensive than traditional white boards per sq ft
Eco
Friendly
0 vs. 50MM+ lbs of old dry erase boards end up in landfills per year
Hover over the statistics to learn more.
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