Are consumers ready to spend with you?
For many businesses, getting a handle on consumer attitudes over the last year has felt like a moving target. At ICSC, we’ve been tracking willingness to spend -- from the start of the pandemic to the present.
See how consumers feel as of September 10-12, 2021
Survey Respondents
Who we surveyed
Across different ages
From coast to coast
Different income brackets
1,000
Survey conducted
April 2020 to present
Gen Z to Boomers
Northeast, Midwest, South and West
low- to high-income households
To open, or not to open? Consumers weigh in
Every month, since the start of the pandemic, we’ve surveyed consumers about how they feel about the state of the economy, and their willingness to contribute. Discover how attitudes have shifted over time.
The state of the economy
See how consumers feel now
The prospect of economic change
Willingness to spend
Whether businesses should open
Spending outside the home
much better
Is your opinion about the current state of the economy more positive, the same, or worse than it was a month ago?
The state of the economy
0%
10%
20%
30%
somewhat better
the same
somewhat worse
much worse
Not sure
7%
15%
31%
23%
17%
5%
0%
10%
20%
30%
40%
Significantly improving
Somewhat improving
The same
Somewhat worse
Much worse
Not sure
10%
26%
18%
23%
17%
7%
Over the next 12 months, how do you see the state of the economy changing?
The prospect of economic change
0%
10%
20%
30%
40%
Significantly cutting back on spending
Somewhat cutting back on spending
Not cutting back on spending
18%
49%
33%
Are you cutting back on your overall spending on goods and services as a result of the Coronavirus/COVID-19 pandemic?
Willingness to spend
50%
0%
20%
40%
60%
80%
100%
All businesses should be open
It’s too soon for some or all businesses to open
66%
34%
Which of the following best describes your feelings about businesses being open (with and without COVID restrictions) in your state?
businesses Being open
Spending outside the home
Which of the following activities are you already doing or would you consider leaving your home to do during the COVID-19 pandemic?
Click to explore the categories
Food & dining
Health & fitness
Retail
Sports & leisure
Travel & socializing
Want to know the latest COVID consumer trends?
Learn more
Click to see how attitudes have shifted
Click to see how attitudes have shifted
Click to see how attitudes have shifted
Click to see how attitudes have shifted
Travel & socializing
Health & fitness
Food & dining
Retail
Health & fitness
Sports & leisure
Retail
Travel & socializing
Sports & leisure
Food & dining
Food & dining
Health & fitness
Retail
Sports & leisure
Travel & socializing
The State Of The Economy: How Attitudes Have Shifted Over Time From 2020 to 2021
The Prospect Of Economic Change: How Attitudes Have Shifted Over Time 2020 to 2021
Willingness To Spend: How Attitudes Have Shifted Over Time From 2020 to 2021
Businesses Being Open: How Attitudes Have Shifted Over Time From
2020 to 2021
Businesses should be open
It’s too soon for businesses to open
All businesses should open (without restrictions)
All businesses should open (with restrictions)
Some businesses should open (with restrictions)
It’s too soon
0%
10%
20%
30%
40%
0%
10%
20%
30%
40%
50%
View full chart on desktop
0%
20%
40%
60%
80%
100%
