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Many companies now offer 
readily available capital

Small businesses feel that access to large banks is limited. Payment and website vendors now offer a host of readily available loans for small businesses.

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Messaging for financial services marketers:

A loan should be more than a check — it should include access to a dedicated team who understands your business and will be there as your needs evolve. You’re here to give them that access.

Community fuels 
small business success

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Messaging for financial services marketers:

Your team and your business owners customers live and work in the same community. Your team has collective knowledge they can tap to grow their network and their business.

It’s when, not if, a business 
will need to pivot

Every business we talked to had at least one — if not multiple — pivots to a different model, a different product, or a different business altogether.

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Messaging for financial services marketers:

Your SMB team understands the pressure to adapt, to constantly evolve, to reinvent yourself. Business owners can count on 
the fact that your team will support them through whatever the future brings.

Customer service is the linchpin 
of the banking relationship

Messaging for financial services marketers:

Above mobile apps, above competitive interest rates, above convenient branch locations — you should prioritize customer service. Business owners can’t count on much, but they can rely on your customer service.

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Tap or click to 

4 ideas for communicating 
with small business owners

Insight for all industries:

Insight for all industries:

Insight for all industries:

Insight for all industries: