“Better production standards, faster. Value for money.”
“Too many non-designers who lack taste taking shortcuts.”
“It helps to fail faster.”
“It’s making everything ‘vanilla’.”
“It misses the nuances of the creative brief.”
“Designs created by AI tend to lack ‘soul’ and depth.”
“Brands are discounting the business impact of high-end design.”
“Speed, creativity increased.”
“Everything is mid now.”
“This is not a binary. It’s both improving and destroying.”
“I don’t use it and my company’s policy prohibits it. The quality is reduced when corners get cut.”
“It is helping streamline mundane tasks so we can focus on design & design thinking.”
“It is turning the creative product into more of a utility.”
To what extent do you think AI is affecting
the quality of creative work?