19%
27%
15%
34%
in partnership with
19%
27%
15%
34%
48%
31%
60%
60%
31%
48%
How does your organization measure innovation?
Brand value
Profit from innovation-related projects
Revenue from innovation-related projects
Capital expenditure on innovation-related projects
Number of patents filed/issued
Innovation spending
Research and development spending
“Our product development philosophy is built on the idea of introducing meaningful innovations that deliver on real needs. Often, this takes the form of building from our existing brands to deliver new solutions.”
—Gail Hollander, chief marketing officer of J.M. Smucker Co., one of the
world’s Most Innovative Companies of 2023 in the branding category
Other
Number of partners or size of innovation ecosystem
Number of new products released into the market or processes implemented
Funnel of innovation projects or products
Market share for innovation-related projects
6%
19%
45%
35%
32%
32%
35%
45%
19%
6%