Timeline
July
29
2020
2021
Miguel Garza, Siete Family Foods
Your Next Move: Turning Product Innovation Into Category Dominance
Attendance Data
Registrants: 677
Unique Viewers: 113
Total Users: 250
Max Concurrent Views: 155
Questions Asked: 11 live
+ 37 during registration
Email Data
Date sent: 7/24
Delivered: 276,764
Opens: 32,393
Open Rate: 12%
Click-Through Rate: 0.30%
Social Data
Impressions: 204,279
Clicks: 3,522
CTR: 1.72%
Engagements: 3,668
combined organic and social
Miguel Garza,
Tristan Walker, Walker & Co.
Your Next Move: Diversifying Teams to Drive Passions and Profits
Attendance Data
Registrants: 619
Total Users: 332
Max Concurrent Views: 211
Questions Asked: 11 during registration
Email Data
Date sent: 8/14
Delivered: 248,367
Opens: 70,518
Open Rate: 28%
Click-Through Rate: 0.59%
Social Data
combined organic and social
Impressions: 198,280
Clicks: 3,739
CTR: 1.89%
Engagements: 3,923
July 29, 2020 • Talent Fee: $5,000
August 19, 2020 • Talent Fee: $5,000
Beatrice Dixon, The Honey Pot Company
Your Next Move: Following Your Instincts
August 27, 2020 • Talent Fee: $10,000
Attendance Data
Registrants: 873
Total Users: 365
Max Concurrent Views: 241
Questions Asked: 11 during registration
Email Data
Date sent: 8/21
Delivered: 729,706
Opens: 112,228
Open Rate: 15%
Click-Through Rate: 0.36%
Social Data
combined organic and social
Impressions: 201,905
Clicks: 3,728
CTR: 1.85%
Engagements: 3,817
David Heath and Randy Goldberg, Bombas
September 10, 2020 • Talent Fee: $5,000 each
Your Next Move: Build a Business People Love
Social Data
organic only
Impressions: 37,674
Clicks: 28
CTR: 0.07%
Engagements: 87
Email Data
Date sent: 9/4
Delivered: 295,561
Opens: 35,446
Open Rate: 12%
Click-Through Rate: 0.35%
Attendance Data
Registrants: 1065
Unique Viewers: 438
Total Users: 523
Max Concurrent Views: 368
Questions Asked Live: 18
Rebecca Minkoff @ Inc. 5000 Vision Conference
Your Next Move: The Future of Retail
October 20, 2020 • Talent Fee: $15,000
Attendance Data
Participants: 4,263
Total Messages: 252
Email Data
Date sent: 10/17
Delivered: 1,953
Opens: 904
Open Rate: 36.40%
Click-Through Rate: 7.30%
Social Data
combined organic and social
Impressions: 192,598
Clicks: 3,512
CTR: 1.82%
Engagements: 3,668
Jeff Raider, Harry’s
November 19, 2020 • Talent Fee: $5,000
Your Next Move: Making Moves That Matter
Attendance Data
Registrants: 274
Unique Viewers: 258
Total Users: 318
Max Concurrent Views: 222
Questions Asked: 7 live
Email Data
Date sent: 11/17
Delivered: 64,756
Opens: 13,537
Open Rate: 21%
Click-Through Rate: 1.3%
Social Data
combined organic and social
Impressions: 489,296
Clicks: 3,311
CTR: 0.68%
Engagements: 3,395
It’s a new world, and that means new ways of doing business.
We can’t rely on traditional vendor relationships, a predictable supply chain, the same employee-employer dynamic. For entrepreneurs and owners of small businesses It’s time for Your Next Move. In Your Next Move, an all-new video event series in partnership with Capital One, Inc. editors will sit down with the leading figures in business and leadership for candid conversations on how to best position your company for the new normal—America 2.0. The series will provide informative, powerful takeaways and actionable advice from great business minds so that next moves are the right moves and the ones that make business as strong—no, make that stronger—than before the crisis.
Siete Family Foods
Aug
19
Tristan Walker,
Walker & Co.
Aug
27
Beatrice Dixon,
The Honey Pot
Sept
10
David Heath & Randy Goldberg,
Bombas
Sept
25
Hub promotion begins
Oct
19-23
Inc. 5000 Vision Conference with Rebecca Minkoff
Nov
19
Jeff Raider,
Harry's
Dec
9
Survey
Closed
Dec
11
Gail Becker,
CAULIPOWER
Gail Becker, CAULIPOWER
Your Next Move: Leveraging Your Business Profit, Purpose,
and Power to Thrive
December 11, 2020 • Talent Fee: n/a
Email Data
Date sent: 12/10
Delivered: 62,722
Opens: 12,761
Open Rate: 20.35%
Click-Through Rate: 0.82%
Social Data
combined organic and social
Impressions: 218,263
Clicks: 4,040
CTR: 1.85%
Engagements: 4,132
Attendance Data
Registrants: 291
Unique Viewers: 146
Total Users: 172
Max Concurrent Views: 128
Questions Asked Live: 10
Lisa Price, Carol’s Daughter
January 29, 2021 • Talent Fee: $10,000
Your Next Move: Unleashing Your Authenticity and Creativity Now
Attendance Data
Registrants: 241
Unique Viewers: 118
Total Users: 94
Max Concurrent Views: 82
Email Data
Date sent: 1/29
Delivered: 516,726
Opens: 17,814
Open Rate: 3%
Click-Through Rate: 0.12%
Social Data
combined organic and social
Impressions: 861,132
Clicks: 9,266
CTR: 1.20%
Engagements: 9,295
Jan
29
Lisa Price,
Carol's Daughter
Feb
19
Fawn Weaver,
Uncle Nearest
Feb
28
Flight
ends
Fawn Weaver, Uncle Nearest
Your Next Move: The Importance of Preserving Legacy and Distilling the Truth in Storytelling
February 18, 2021 • Talent Fee: 10,000
Attendance Data
Registrants: 595
Unique Viewers: 111
Total Users: 127
Max Concurrent Views: 95
Questions Asked Live: 5
Email Data
Date sent: 2/16
Delivered: 24,041
Opens: 5,446
Open Rate: 23%
Click-Through Rate: 1.83%
Social Data
combined organic and social
Impressions: 38,771
Clicks: 18
CTR: 0.05%
Engagements: 78
A combination of disruptive high-impact units on Inc.com and social drove to the Capital One hub where Your Next Move content is housed.
Hub Promotion
Welcome Mat
Total Impressions: 2,606,465
Fly-In Unit
Total Impressions: 2,994,564
Social
Total Impressions: 2,733,717
Inc. tapped into the series registrants to measure the effectiveness of Capital One’s 2020 Your Next Move webinars. The control group consisted of registrants to Inc.’s Real Talk editorial series and received a total of 462 responses. The exposed survey was sent to registrants of the August 27 Your Next Move with Beatrice Dixon and the registrants of the November 19th Your Next Move with Jeff Raider. Combined, these surveys received 119 responses.
Survey
And the survey says...Your Next Move was a resounding success. By all measures, we showed that Your Next Move is timely, relevant, and engaging for small business owners.
Summary of Key Findings
Likely to View Similar Content
are likely to view similar content in the future.
This is a increase
vs. pre-survey.
+15%
93%
will make every
effort to view similar content
in the future. This is a increase vs. pre-survey.
+26%
50%
Promotion
Total Overall Impressions: 16,162,323
Total Social Impressions: 4,083,416
Total Talent Fee Spent: $70,000 of $200,000 budget
On-Demand
Video Views: 503,164
Total 100% Complete Views: 44,672
Hub Promotion
Total Hub Impressions: 10,550,724
Total Social Impressions: 2,733,717
Total Clicks: 123,771
Overall Performance
970 x 250
Social
Cards
Eblasts
Examples of traffic drivers:
Your Next Move On-Demand
Agreement Level
with Statements
About Capital One
agree Capital One
is a brand they trust. increase vs. pre-survey.
+32%
69%
agree Capital One offers great value. increase vs. pre-survey.
58%
+40%
agree Capital One makes things simpler and easier.
increase vs. pre-survey.
+19%
49%
agree Capital One looks out for small businesses’ interests. increase
vs. pre-survey.
+36%
47%
agree Capital One
is dedicated to helping small business customers succeed.
increase vs. pre-survey.
+29%
48%
agree Capital One
is is a smart choice for their business. increase
vs. pre-survey.
+31%
51%
feel Capital One is
relevant to their business.
increase vs. pre-survey.
+34%
67%
is extremely/very
relevant to their business.
increase vs. pre-survey.
+43%
38%
Capital One
Relevancy
to Business
Capital One
Credit Card Usage
for Business
think of Capital One
credit cards for their businesses. This is a increase
vs. pre-survey.
+10%
82%
will consider
choosing Capital One the next
time they apply for a small business credit card. increase vs. pre-survey.
+16%
45%
Future Capital One Credit Card Users
consider Capital One a brand for consumers and business. increase
vs. pre-survey.
+23%
55%
Capital One
for Consumers
& Business
Email
Total Impressions: 2,606,465
Webinar Content
feel the Capital One webinar content was new and different compared to other online content. This is a increase vs. pre-survey
+9%
97%
feel the
Capital One webinar content was extremely/very new and different compared to other
content. This is a increase vs. pre-survey.
+12%
66%
Webinar Rating
feel the Capital One webinars are excellent/very
good compared to other events.
This is a increase
vs. pre-survey.
+26%
93%
feel the webinars
are excellent compared to
other events. This is a increase vs. pre-survey.
+42%
56%
300 x 250
Webinar Rating
feel the Capital One webinars are excellent/very
good compared to other events.
This is a increase
vs. pre-survey.
+26%
93%
feel the webinars
are excellent compared to
other events. This is a
increase vs. pre-survey.
+42%
56%
Webinar Content
feel the Capital One webinar content was new and different compared to other online content. This is a
increase vs. pre-survey
+9%
97%
feel the
Capital One webinar content was extremely/very new and different compared to other
content. This is a
increase vs. pre-survey.
+12%
66%
Likely to View Similar Content
are likely to view similar content in the future.
This is a increase
vs. pre-survey.
+15%
93%
will make every
effort to view similar content
in the future. This is a
increase vs. pre-survey.
+26%
50%
Agreement Level
with Statements
About Capital One
agree Capital One
is a brand they trust.
increase vs. pre-survey.
+32%
69%
agree Capital One offers great value.
increase vs. pre-survey.
+40%
58%
agree Capital One makes things simpler and easier.
increase vs. pre-survey.
+19%
49%
agree Capital One looks out for small businesses’ interests. increase
vs. pre-survey.
+36%
47%
agree Capital One
is dedicated to helping small business customers succeed.
increase vs. pre-survey.
+29%
48%
agree Capital One
is is a smart choice for their business. increase
vs. pre-survey.
+31%
51%
feel Capital One is
relevant to their business.
increase vs. pre-survey.
+34%
67%
is extremely/very
relevant to their business.
increase vs. pre-survey.
+43%
38%
Capital One
Relevancy
to Business
will consider
choosing Capital One the next
time they apply for a small business credit card.
increase vs. pre-survey.
+16%
45%
Future Capital One Credit Card Users
consider Capital One a brand for consumers and business. increase
vs. pre-survey.
+23%
55%
Capital One
for Consumers
& Business
think of Capital One
credit cards for their businesses. This is a increase
vs. pre-survey.
+10%
82%
Capital One
Credit Card Usage
for Business