I didn't seek out
just women—
but I want to support female investors.
It's insane how
few women are in
this space.
Mary Fox
Co-founder and CEO of career coaching site Marlow
Money Matters
"Getting told no a million times can be really disheartening," wrote one founder. Nevertheless, she—and many other women surveyed—persisted to start big, expensive, investor-backed businesses.
Of those founders...
20% said they
felt they'd be taken more seriously.
24% said they
wanted to support female investors.
28% said female investors better understand their target market.
of the women who
raised money sought out female investors.
Way better than the averages: Only 2% of all VC goes to U.S.-backed female-only founder teams, according to PitchBook, and roughly 3% goes to female CEOs.
35%
38%
took
venture capital
took
angel funding
28%
37% of respondents needed over $100,000 to start their business.
of respondents said they funded their startups through savings.
+
109
VS.
75
63%
More women chose male co-founders than female.
I've seen men with really bad ideas, no traction, and no path to traction raise millions of dollars. It's just not that way for black women. Everything is scrutinized and the conversation starts
at no. You have to move them to yes.
Tanya Van Court
Founder and CEO of
kid-focused savings platform Goalsetter