2023 Review
All indicators pointing up
Investment IQ is now established as a premier information resource for investment, advice and pensions professionals.
Our membership is compounding – growing 8% on average every month.
Our partners are extending the reach of their content, generating leads through data capture, and learning more about customer behaviour through our analytics.
Investment IQ: 2023 in nine stats
82,000
abstract views –12,000 in October alone
Investment researcher/analyst
was the best week for leads
leads delivered
132
leads from the Spring Budget Factsheet!
71%
of content is hosted on our partner’s own websites
83
leads from #1 sponsored asset
8%
Our membership growth month on month!
70
New pieces of content posted every month
is our most engaged job function
w/c March 12 (budget week)
(RLAM: What is Pound Cost Averaging?)
6,895
New pieces of content posted every week
8,065
Top 5: Performing partners by total leads generated
Click on screen to view live site
1,210
1,050
854
323
268
Top performers on landing page conversion
Pimco KPMG PwC HM Government
• • •
Q&A: Key predictions for the next five years Future of Wealth Mangement Pensions accounting trends
20% 20% 20% 19%
39 31 20 42
193 150 98 212
Top performers:
Ask questions
Dive into trends
Look to the future
Conversion
Leads
Abstract Views
Title
Company
Spring Budget 2023: All the key information in one place
Q&A: What does India offer that China cannot? Global Asset Allocation: The view from the UK Is it time for the rebirth of the 60/40 portfolio? The state of credit markets
Morningstar T. Rowe Price BNY Mellon Pimco
19% 19% 19% 18%
30 29 20 20
152 148 103 111
Top 5 assets: Investment
What would Warren do? The stocks that Buffett is backing
Top 3 Macro Themes Investors - Need to Know
Bonds: The Comeback Kid of Investing
Spring Budget 2023 All the key information in one place
UK equities - after the gloom, the profits?
56
49
46
42
Provacative headlines
Linked to big news events & trends
Top 5 assets: Pensions
One-stop shop introduction to LTAFs
An overview of The Pensions Regulator’s new DB funding code
Markets are underestimating the rate rises to come
Are your retirement plans in a muddle?
Beyond the Great Retirement
44
25
24
21
17
Complex topics made simple
Top 5 assets: Financial advice
Five investment trends for the next 12 months
What is really driving inflation?
Cash versus Bonds - Time to Switch?
Three economic themes for 2023
72
65
43
Gives the “why?”
Content that appealed to all audiences
Spring Budget factsheet: the government’s changes to business taxes
Top 3 Macro Themes Investors Need to Know
UK equities – after the gloom, the profits?
Bang on the news agenda in budget week: our members wanted the nitty gritty
Asset title
Why it worked
Provocative headline writing that demands attention and instantly conveys content value
Exploration of hot topics combined with an intriguing headline
Links to a trend, looks to the future
Top 3: Areas of interest by category
Investment
Financial Advice
Pensions
Markets/ Macroeconomics
Fixed Income
Equities
Defined Benefit
Defined Contribution
Sustainability and ESG
Regulation
Top 3: Job titles by category of our members
Director/C-suite management
Investment Manager
Analyst
Pension Manager
Trustee
Director
IFA/Financial Adviser
Financial Planner
4 traits that characterise the most successful companies on IQ
1
Serve it while its hot. Content comes to us in real time or close
2
3
4
Give us plenty of assets to work with
Provide feedback. Help us sharpen our focus
Trust us to source content from their site
Thank you for your support, please get in touch with any questions
