The power of flexible content marketing for Vanguard
How we can help you
Build a content-rich strategy that delivers credibility for Vanguard and its products
Deliver lead generation and business card details that you can act on
We create superior awareness of YOUR brand - a visible, frequent voice
Expert knowledge
from a team of former business journalists
High quality content and design
Guaranteed
brand awareness and engagement
Real-time
reporting on campaign performance
Incisive Works are content experts that work with you to create assets that attract, engage and retain your target client. We offer:
Flexible content assets for Vanguard in 2024
Content on hub
Page views
Adverts promoting hub/content
Email newsletter promotion
Paid social campaign
15-20 articles
6,000
75,000
12
Unlimited
Active
Active
Vanguard 365
LifeStrategy
Click image to view example
Adapt.
Influence.
Amplify.
Three-month minimum
*Figures above refer to minimum # of on-target promotion of a package containing a Content Hub; interactive video (1); Spotlight (1), 3MW (1)
Proposal
Design example
Deliverables (minimum guarantees)
Close X
Guaranteed results
Incisive Media’s first party data will be utilised across the campaign to deliver targeted results.
Incorporating online display, solus/
newsletter emails and paid social promotion as standard, we guarantee engagement at every level.
Unlocking value for Vanguard
Experience the disruptive power of working with us at scale and allow us to carry the client brand to market visibly, permanently.
One price for Vanguard that includes:
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Content asset research, writing and design
All programmatic advertising and marketing
Guaranteed engagement and long-term impact when working at scale
145,000+
Advert impressions
10,000
Content impressions/views
100 days
of prospect attention
25+
Newsletters
Powerful marketing campaigns:
We are content & design experts
Always On / Engage
Get in touch to learn more
Digital display
content
Head of Financial Content
Hardeep Tawakley
Articles
Newsletters
Advertising
Paid social
Analysis
Click icons for details
Use of first party data to laser target your audience set using unique identifiers
Digital display advertising, designed by Incisive Works and delivered programmatically, with your branding and subject focus in mind
Use of solus and editorial newsletters to support promotional campaign and encourage content engagement
‘Teaser’ editorial articles promoting content on relevant website with full links to digital experience and/or the assets embedded within clients own site
Real-time, transparent reporting – live dashboards for individual content assets to keep track of performance and engagement
SALES
Business Development Manager
Kwam Stewart
Click for details
Click for details
Click for details
Click for details
THREE MINUTES WITH.... Short form video with punch
Ideal for brand awareness and building persona credibility/strategy credibility - with a unique Tough Mudder showreel for added impact.
Filmed in Incisive studios to be newsworthy, informative, engaging - and promoted directly to your target client base for 4-6 weeks.
Vanguard experts are placed in front of camera to explain how they are navigating market environments / the simple, low cost approach to investment - referring to relevant Active strategies.
One-click interactive links to Vanguard site as well as interactive Tough Mudder showreel to run at beginning/ end of video.
Benefits: Brand awareness; lead generation; embeddable on Vanguard site; link to Tough Mudder promotion through use of images, video and sign-up form.
A digital experience will Spotlight Vanguard’s Active fund range, fund team and themes that may impact strategy and returns in 2024: How can investors beat markets in a higher interest rate and politically charged economy? What are the key challenges facing IFAs? What are the solutions on offer?
Themes covered will link to Vanguard x Tough Mudder event through images, and stories/commentary from industry participants that took part.
The climate scenarios facing the world
SPOTLIGHT
Video views
Native article (x3) page views
Ad promoting content
Email newsletter promotion
Paid social campaign
300
600
20,000
2
Unlimited
Three Minutes With VIDEO per brand
Digital experience views
On target-leads
Native articles
Adverts promoting content
Email newsletter promotion
Paid social campaign
1,200
40
3
40,000
2
Unlimited
SPOTLIGHT per brand
Investment week
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105,000 ROS blended billboards, HPUs & sidebars
@ £136CPM = £14,280
investmentweek.co.uk
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3 x EPTOs (email bulletin + on-site)
@ £4,900 per day = £14,700
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4 x sponsored email bulletins
@ £1,822 = £7,288
*Added value* 3 x Solus emails (worth: £14,850)
Professional Adviser
professionaladviser.com
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70,000 ROS blended billboards, HPUs & sidebars
@ £129CPM = £9,030
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3 x EPTOs (email bulletin + on-site)
@ £4,900 per day = £14,700
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3 x sponsored email bulletins
@ £1,822 = £5,466
*Added value* 2 x Solus emails (worth: £9,900)
Close X
Always On / Engage
Proposal
Design example
Close X
LifeStrategy
MPS HUB...High impact asset that builds audience trust
A solo-sponsored content hub to position you as a pre-eminent thought leader within the multi-asset space for a prolonged period and showcase your core strengths to a targeted audience base.
The hub is able to host a range of content - interviews with your experts, case studies, and adviser Q&As - and encourages multiple engagement with the same reader - an ongoing live viewing experience. Vanguard content is promoted via newsletters, adverts, social posts and more for three months.
Also available as a multi-sponsored option with reduced deliverables.
MPS Watchlist is a multi-sponsored, market-focused content asset exploring themes/sectors in a holistic way. Promoted for 3-4 weeks.
Each sponsor receives:
Federated Hermes: Biodiversity and the vital role of investors
HUB
Quilter: The home of the family office
HUB
Click images to view examples
Content on hub
Page views
Adverts promoting hub/content
Email newsletter promotion
Paid social campaign
15-20 articles
6,000
75,000
12
Unlimited
MPS HUB (Three-month minimum)
Digital experience views
On target-leads
Native articles
Adverts promoting content
Email newsletter promotion
Paid social campaign
1,000
40
3
40,000
2
Unlimited
MPS Watchlist / CO-SPONSORED HUB
Investment week
investmentweek.co.uk
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5 x Multi Asset Round Up email + EPTO
@ £2,990 + VAT = £14,950
Proposal
Design example
Deliverables (minimum guarantees)
Digital display
Close X
Vanguard 365
INTERACTIVE VIDEO....bespoke video content with unique UX
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An interactive video offers x10 better audience engagement via clickable and 'layered' content that the viewer can choose how to access.
Vanguard's educational content is brought to life on screen by exploring several ideas in bitesized chunks the viewer can watch/skip to.
For example, a video on Steps to prepare for a new investment year could cover market cycles; the importance of diversfication; and bond performance amidst higher rates through range of clickable hotspots.
Viewers actively engage with video via CPD-focused quizzes and one-touch links to Vanguard website or content.
Short-form CPD-focused learning discussions and journeys in a 30 minute video focusing on Vanguard educational topics.
Part-Live, part pre-recorded, our LIVE! podcasts are filmed to sound and feel like a business podcast. Monthly episodes to encourage viewer retention; with the ability to play back on-demand via a Vanguard branded podcast hosting page.
Ahead of the live event, the podcast is promoted to encourage viewer sign-ups, which serve as lead generation for the Vanguard 365 hub. Post-live podcast is promoted for further engagement.
LGIM LIVE!
Focused on climate-change ETFs, with a studio Q&A, ‘fund elevator pitches’, and thematic roundup. Achieved 130+ sign-ups in two-week promotional campaign. View exclusive sign-up page here
Content on hub
Page views
Adverts promoting hub/content
Email newsletter promotion
Paid social campaign
15-20 articles
6,000
75,000
12
Unlimited
Three-month minimum
Video views
Native article (x3) page views
Ad promoting content
Email newsletter promotion
Paid social campaign
300
600
20,000
2
Unlimited
INTERACTIVE VIDEO per brand
Live sign ups (minimum)
Post live video views
Native article page views
Ad promoting content
Email newsletter promotion
Paid social campaign
90
300
800
25,000
2
Unlimited
LIVE! PODCAST / Talks PEr brand
Total price: £50,812
Professional Adviser
professionaladviser.com
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70,000 ROS blended billboards, HPUs & sidebars
@ £129CPM = £9,030
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8 x native ad newsletters
@ 2,000 per email = £16,000
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6 x sponsored email bulletins
@ £1,822 = £10,932
Proposal
Design example
Deliverables (minimum guarantees)
Digital display
Duration: March - December
Total price: £65,464
Duration: March - September/October
(Package value: £90,214)
Total price: £14,950
Duration: Flexible dates
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3 x solus emails
@ £4,950 = £14,850
Using our unique syndication programme, we take your content and promote it using our database across relevant brands. Each programme includes a certain number of articles and a minimum engagement target. Content is published quickly, and marketed using emails and native adverts.
ENGAGE - Amplifying your thought leadership
In Engage Premium, we upscale your content and make it more engaging by incorporating interactive graphics, texts and images. This content is embedded within the relevant editorial title and promoted as an Engage programme.
ENGAGE PREMIUM - improving the user experience
Click image to view a standard Engage page
Click image to view an Engage Premium article
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Company logo on cover
Client strategy/company mentioned in prefacing editorial
2x individual pages of written content (interviews/Q&A/
strategy overviews/thematic outlook/data) redesigned in house style
Option to embed content (reports, factsheets) within digital experience; linking to content offsite
November 2023
MPS WATCHLIST
INVESCO
Discussing the merits of LDI in a high-rate world. This interactive video was able to explore several themes through pop-ups and click-throughs direct to client site.
INVESTMENT, TALKS
Investment, Talks is a live or pre-recorded studio based discussion; hosted in its own digital experience. Lead generation available via pre-and-post event promotion.
MPS Watchlist: £12,095
MPS co-sponsored hub: £15,000
Investment:
Solo-sponsored £66,000*
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Investment per video* :
One brand: £18,995 / Two brands: £22,794
*Discounted for series
*Includes dedicated design, content creation, and three months 'Always On' promotion
Investment:
One brand: £29,700 / Two brands: £35,640
Investment:
One brand: £16,995 / Two brands: £20,394
*includes Engage premium upgrade as added value
Investment: £50,000*
PGIM
Filmed in our studio, this video has been uplifted with interactive hotspots, including chaptered outlooks, CTA to client website and embedded factsheets.
Investment per video* :
One brand: £18,995 / Two brands: £22,794
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Up to 35 x Partner Insight (supplied articles/content)
Native emails/bulletins
Ad native unit impressions (website)
Social promotion
Guaranteed min. engagements: 9,625 (approx. 275 views per article)
BEspoke Engage Proposal for Vanguard
SPOTLIGHT...A digital experience to promote your products
MPS WATCHLIST...A co-sponsored digital experience
Promotion on Investmentweek.co.uk / professionaladviser.com