B2B AI Authority Index 2026

Reveal your brand's ability to influence buyers in AI-mediated journeys — before the gap shows up in your pipeline. Take the 7-minute assessment.

B2B AI Authority Index

See Where You Stand

Maturity Assessment

Strategy

Governance

Intelligence

Narrative

Amplification

Longevity

Evaluate across 6 key dimensions:

Before you begin:

This assessment is designed to give you a picture of where your AI authority actually stands today — not where it's headed. Answer Yes only if a condition is firmly in place. If something is planned for, partially in place, or only occasionally true, select No. An honest No will always give you more useful results than an optimistic Yes.

Start Assessment

Question 2

Yes

Does a senior leader own your AI reputation and category leadership strategy, with budget to back it up?

Yes

Are your cross-functional leaders united around a common goal of achieving authority in both AI and human-mediated channels?

Yes

Do you have a documented plan for improving your brand's AI visibility and authority?

Yes

Do you document your buyers' needs, preferences, and buying behavior?

Strategy

Question 5

Strategy

Intelligence

Strategy

Question 3

Question 4

Question 1

Yes

Do you know which channels your buyers trust most when researching your category?

Intelligence

Question 6

Yes

Do you use intent signals to identify when buyers are actively researching your category?

Intelligence

Question 7

Yes

Do you regularly monitor how your brand and competitors appear across the channels your buyers trust most, including AI-mediated channels?

Intelligence

Question 8

Yes

Are content quality standards documented, enforced, and assigned to specific owners to ensure consistency and AI-readiness?

Governance

Question 9

Yes

Is your content organized and structured so it can be easily found, read, and referenced by both people and AI systems?

Governance

Question 10

Yes

Do you have a clear process for turning insights (e.g. audience intel, brand monitoring, AI signals, etc.) into action in your marketing program?

Governance

Question 11

Yes

Do your key buyer touchpoints tell a clear and consistent story about your brand?

Governance

Question 12

Yes

Do you produce original research, data, or frameworks that give your industry something worth citing?

Narrative

Question 13

Yes

Do you have a documented content strategy?

Narrative

Question 14

Yes

Is your content built to consistently demonstrate deep expertise on your priority topics?

Narrative

Question 15

Yes

Are your internal experts regularly contributing to your content?

Narrative

Question 16

Yes

Do the analysts, experts, and industry voices that influence your buyers speak positively about you?

Amplification

Question 17

Yes

Are you showing up in the media outlets, publications, and communities your buyers turn to?

Amplification

Question 18

Yes

When your research and expertise is cited externally, do you actively engage and amplify it?

Amplification

Question 19

Yes

Do you consistently help your subject matter experts secure speaking opportunities, press coverage, and industry recognition?

Amplification

Question 20

Yes

Do you have a long-term, multi-channel strategy for brand visibility?

Longevity

Question 21

Yes

Do you track how your brand perception changes over time?

Longevity

Question 22

Yes

Longevity

Question 23

Do you have a long-term plan for maintaining a consistent presence in the communities where your buyers connect and learn?

Yes

Longevity

Question 24

Are your current investments aligned with a 3-5-year strategy for building authority across audience channels?

Is AI authority part of your business objectives, with a clear view of how it will support your organization's growth?

Strategy

Dimension 1

Intelligence

Dimension 2

Governance

Dimension 3

Narrative

Dimension 4

Amplification

Dimension 5

Longevity

Dimension 6

Let's Go!

Almost There!

You're Halfway Through!

This dimension evaluates whether AI authority is owned by a senior leader with budget, KPIs, and a roadmap—and whether the teams delivering it are aligned on success.

Great Start!

This section evaluates whether buyer research behavior is understood across channels, and whether that intelligence actively shapes what gets cited—driving where the brand shows up and which questions it answers.

Keep Going! You're 1/3 of the Way Through.

This section evaluates whether standards and technical frameworks make content AI-discoverable, and whether insights actually shape strategy instead of sitting in reports.

You're Halfway Through!

This section evaluates whether there's a documented plan and clear map of the topical territory the brand wants to own—backed by original research and content depth.

Almost There!

This section evaluates whether recognition is systematically built through the analysts, media, and publications buyers trust most—with third-party endorsements compounding over time.

Finish Strong!

This dimension evaluates whether authority is sustained through ongoing investment—not one-off campaigns—via continuous sentiment monitoring, community presence, and analyst relationships.

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Before we start...

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Reveal My AI Authority Archetype

ARCHETYPE

SEE YOUR

The Newcomer

YOUR ARCHETYPE

You are building the foundation for long-term success. You're not starting from zero, and you likely have more in place than your score suggests. But what you have won't reach its full potential until you fill the key strategic gaps required to build a comprehensive system. The good news: closing those gaps starts with clarity, not more content. The opportunity ahead is significant, and with the right priorities in place, progress can come faster than you might expect. Where to focus: The most likely starting point is getting clear on two things: who your buyers are and what conversations your brand could credibly own. Most brands at this stage are either missing the audience intelligence to know where to focus, or they have a sense of direction but haven't committed to a territory clearly enough to build from. Pick one to start and let it inform the other.

Ready to level up?

Get the companion guide ‘Closing the Gap Between Brand and AI Authority’ to keep your AI authority momentum rolling.

Get My Copy

The Contributor

YOUR ARCHETYPE

You are building the momentum toward sustainable authority. You’re likely doing more right than your score reflects. The thinking is probably there, the activity is real, and some of it’s working. But something isn't compounding, and you may already sense it. The work ahead isn't about doing more. It's about leveling up what already exists and making it work harder. Where to focus: The most likely gap at this stage is that the right things are happening but not in an 'always-on' system. Content may exist but isn't compounding. Relationships may exist but aren't being activated consistently. Visibility may exist in some channels but not the ones that matter most to buyers or AI systems. The focus is probably identifying which of those statements is most true and building the infrastructure and action around it.

Use our trust-building guide to take a hard look at the gaps in your third-party validation. Map and zero in on your audience's most trusted voices. Hatch a plan to systematically activate and layer these trust signals together.

Ready to level up?

Get the companion guide ‘Closing the Gap Between Brand and AI Authority’ to keep your AI authority momentum rolling.

Get My Copy

The Referenced

YOUR ARCHETYPE

You are accelerating towards authority. You've likely built something real here. There are elements of genuine authority in place — in your content, your relationships, and your presence in the right conversations. The challenge is that it may not yet be compounding and showing up consistently in the places that determine how buyers and AI systems evaluate your category. The substance is there. What's needed now is the infrastructure to make it stick. Where to focus: The most likely focus is making what's already built more findable, attributable, and consistent. That could mean how content is structured for AI systems, how analyst and media relationships are being maintained, or how actively the brand is monitoring and responding to how it's being characterized in AI responses. You’ve likely got all the pieces of a connected system in place. Getting to the next level comes down to taking a hard look at which dimensions of that system are the weakest links. Pinpoint and strengthen those elements of your infrastructure, and you’ll be unstoppable.

Ready to level up?

Get the companion guide ‘Closing the Gap Between Brand and AI Authority’ to keep your AI authority momentum rolling.

Get My Copy

The Authority

YOUR ARCHETYPE

You are an industry authority. You've almost certainly earned this position over time, through sustained investment in the right things. The risk at this stage is the assumption that what built your position will maintain it. You may already be sensing shifts in how your category is being defined. Your authority is real. The question is whether the work that built it is still being done in a way that’s going to hold up as the game evolves. Where to focus: The most likely risk at this level is defending a position rather than extending it. The category conversation will evolve — and the brands that lead what comes next are already mapping it. The focus is probably less about what's working today and more about identifying the topics and conversations your category will compete on in the next two to three years, and making sure you're there first.

Ready to extend your category dominance?

Get the companion guide ‘Closing the Gap Between Brand and AI Authority’ to keep your AI authority momentum rolling.

Get My Copy