Topcon Healthcare
AWS Europe Roadshow
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Google Next
Conference Floor
Unlock your live event potential with custom digital content assets.
When 40% of marketers are unsatisfied with their current event strategy and results they have created, the key to maximizing your event ROI is content. At the Studio by Informa TechTarget, our expert creatives will deliver a complete suite of content before, during, and after the major industry events you attend or host.
Turnkey Event Production with Informa TechTarget
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Case Studies
NewsDesk
Product Demos
Booth Presentations
Partner/Customer Testimonials
Video Signage
Fireside Chats
Social Updates
Mobile Studio
Session Room
How can marketers create a quarter’s worth of content in a single weekend?
6 summits, 200 sessions, 1000 hours of content, one partner.
Capturing social content and customer validation at scale at Topcon Healthcare’s biggest in-person tradeshow.
NewsDesk
Stay on the cutting edge of industry trends with interviews from Informa TechTarget publications like DarkReading.
Fireside Chats
Podcasts
Highlight Reels
Video Testimonials
Session Recording
Presentation Design
Live Streaming
Hype Video
Challenge:
For Topcon Healthcare, the upcoming Vision Expo East - with dozens of partners and thousands of prospective customers in attendance - presented an unparalleled opportunity to further their product marketing campaigns.
Topcon Healthcare
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Video Signage
Increase traffic and create an engaging and consistent in-booth brand experience.
Highlight Reels
Recap the conference experience and get attendees excited for next year's event.
Partner and Customer Testimonials
Interview customers and partners about their experience at the event and how they are leveraging your solutions to make a difference in their business.
Analyst Fireside Chats
Leverage Omdia analysts to dig into the hottest topics and latest breakthroughs surrounding your event.
Booth Presentations
Record in-booth presentations to extend the life of your event investment and fuel your demand campaigns.
Product Demos
Showcase the latest products, platforms, and features to a wider audience.
Social Updates
Film short-form social updates from the floor and turn them around within 24 hours for near-real time engagement.
Video Testimonials
Interview customers and partners about their experience at the event and how they are leveraging your solutions to make a difference in their business.
Podcasts
Record podcast episodes from the conference to provide cutting-edge commentary.
Analyst Fireside Chats
Leverage Omdia analysts to dig into the hottest topics and latest breakthroughs surrounding your event.
Click through this interactive conference map and see all the different ways you can unlock value from your events.
Instructions:
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Highlight Reel
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Social Updates
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Product Demos
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Conference Testimonials
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Mobile Studio Testimonials
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Video Signage
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Session Recording
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Hype Video
Offerings Included
Award-winning content and “a creative force.”
AWS Europe Roadshow
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Highlight Reel
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Livestreaming
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Thought Leadership
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Session Recording
Challenge:
To showcase their innovations in cloud infrastructure, AWS hit the road with a 6-city roadshow across Europe to celebrate all the ways customers around the world are using AWS to transform their businesses. But 6 cities wasn't enough - AWS needed an always-on solution that ensured their message reached a global audience.
6 summits. 200 sessions. 1,000 hours of content. 1 partner.
Session Recording
Livestream keynotes and sessions to virtual audiences around the globe.
Google Next
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Product Demos
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Partner Case Studies
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Partner-Driven Interviews
Challenge:
Nearly 30,000 tech professionals converge at Google Next every year. At the heart of the event is the Innovators Hive, a central hub for developers and practitioners to demo new innovations, talk to Google experts, and network with other partners. But how can you take that one-time in-person interaction and bring it to an online audience?
A quarter’s worth of content in a single weekend.
Solution:
Google leveraged Studio to create engaging marketing collateral at scale. Our roving mobile studio captured all the excitement and activity at their Innovators Hive, creating 23 videos in two days to populate their social media feed and promote their new generative AI capabilities.
Hype Video
Build in-room excitement for conferences and kick off your keynotes with a bang.
Live Streaming
Capture keynotes, panels, and critical announcements for live or on-demand viewers.
Solution:
Our Studios team established a mobile studio at Topcon’s booth to film customer testimonials, product demonstrations, and thought leadership from Topcon VIPs at scale. After two days, Topcon had dozens of customer validation videos and social media pieces to promote their latest line of eyecare products. According to Director of Marketing and Events Molly Brooks, “having you at VEE was an enormous success.” She made sure to call out her lead producer - “[f]lexible, creative and just amazing to work with. She probably knows more about Topcon equipment than some of our employees!”
Offerings Included
Offerings Included
Solution:
Studio served as AWS’s primary event video capture resource, filming and livestreaming over 1,000 hours of content across 200+ sessions in London, Stockholm, Berlin, Brussels, Paris, and Madrid. We augmented this content with sponsored partner filming, short-form content creation with SMEs, and an Online Summit content hub to drive audience, anytime, anywhere.
Presentation Design
Design high-end presentations that keep audiences engaged and informed.
