Jack Grocott,
Global brand director,
Ignite, Infopro Digital
Katie Palisoul,
Global head of commercial sales, Infopro Digital
Photo
Financial Services Marketing Pulse 2023
Jack Grocott,
Global brand director, Ignite, Infopro Digital
Katie Palisoul
Global head of commercial Sales, Infopro Digital
Financial Services Marketing Pulse 2023
Welcome to the 2023 edition of Infopro Digital’s Financial Services Marketing Pulse report. In January, we surveyed and interviewed more than 80 senior marketing leaders to dissect some of the biggest challenges and opportunities facing the global capital markets, insurance, and financial technology sectors.
It quickly became clear that marketers will have to work hard in 2023. Few respondents anticipate a reduced spend, but increased stakeholder scrutiny is adding pressure at a time when nearly half of participants struggle with unengaging content, disparate data, and a lack of effective tools to track campaign performance.
Over the last few years, marketing leaders have been successful in adapting to dramatic change. They have evolved their function, juggled quick fixes with long-term needs and showcased their value to the board. And we anticipate more of the same over the next
12 months.
We hope you find the results useful and if you want to learn more about how Infopro Digital and its market-leading brands can help you achieve your 2023 marketing goals, please get
in touch.
Jack Grocott,
Global brand director, Ignite, Infopro Digital
Katie Palisoul
Global head of commercial Sales, Infopro Digital
Financial Services Marketing Pulse 2023
Budgets and approvals
How is your marketing strategy changing in 2023?
How are you tackling your biggest marketing challenge?
What skills do financial marketers need to succeed?
What needs to change in financial services marketing?
Video participants
Introduction
Objectives and challenges
Engagement and differentiation
Metrics and measurement
Contact
Get in touch
Budgets and approvals
How is your marketing strategy changing in 2023?
How are you tackling your biggest marketing challenge?
What skills do financial marketers need to succeed?
What needs to change in financial services marketing?
Video participants
Introduction
Objectives and challenges
Engagement and differentiation
Metrics and measurement
Contact
Get in touch
Budgets and approvals
How is your marketing strategy changing in 2023?
How are you tackling your biggest marketing challenge?
What skills do financial marketers need to succeed?
What needs to change in financial services marketing?
Video participants
Introduction
Objectives and challenges
Engagement and differentiation
Metrics and measurement
Contact
Get in touch
Welcome to the 2023 edition of Infopro Digital’s Financial Services Marketing Pulse report. In January, we surveyed and interviewed more than 80 senior marketing leaders to dissect some of the biggest challenges and opportunities facing the global capital markets, insurance and financial technology sectors.
It quickly became clear that marketers will have to work hard in 2023. Few respondents anticipate a reduced spend, but increased stakeholder scrutiny is adding pressure at a time when nearly half of participants struggle with unengaging content, disparate data and a lack of effective tools to track campaign performance.
Over the last few years, marketing leaders have been successful in adapting to dramatic change. They have evolved their functions, juggled quick fixes with long-term needs and showcased their value to their boards. And we anticipate more of the same over the next 12 months.
We hope you find the results useful and if you want to learn more about how Infopro Digital and its market-leading brands can help you achieve your 2023 marketing goals, please get
in touch.
Welcome to the 2023 edition of Infopro Digital’s Financial Services Marketing Pulse report. In January, we surveyed and interviewed more than 80 senior marketing leaders to dissect some of the biggest challenges and opportunities facing the global capital markets, insurance and financial technology sectors.
It quickly became clear that marketers will have to work hard in 2023. Few respondents anticipate a reduced spend, but increased stakeholder scrutiny is adding pressure at a time when nearly half of participants struggle with unengaging content, disparate data and a lack of effective tools to track campaign performance.
Over the last few years, marketing leaders have been successful in adapting to dramatic change. They have evolved their functions, juggled quick fixes with long-term needs and showcased their value to their boards. And we anticipate more of the same over the next 12 months.
We hope you find the results useful and if you want to learn more about how Infopro Digital and its market-leading brands can help you achieve your 2023 marketing goals, please get in touch.