Event Marketing Services

For customers, digital marketing and event marketing are no longer independent; the way forward is to use both, perfectly integrated into a unified whole.

Immersive Event Experience

"Stat, Quote or White Paper CTA Here...?

Unlocking Value Throughout the Event Lifecycle

Pre-Event

On-Site

Post-Event

Leverage content and audience amplification to generate excitement, promote attendee participation, and build awareness for the event.

Pre-Event Promotion

6-8 weeks

4-6 weeks

Executive QuickTake

Prospect Nurture

KickStart Page

Event Preview Guides

Content Asset Creation

Content capture from the event powers marketing promotions, while augmenting the live experience for attendees and a broader audience.

On-Site Capture

Extend post-event presence to maintain the community, provide additional client resources, and reduce acquisition costs for next year.

Post-Event Continuation

Explore Options

Driving Innovation

Immersive Experience

Unlock Value

Enage

Contact

Fluid experiences between their digital and physical worlds.

Connectivity is Shifting the Live Event Experience For event organizers, attendees and sponsors alike - digital & data are quickly becoming integral components of the overall event experience and success.

Connectivity is Our New Normal Digital connectivity is such an essential part of our lives, it’s like oxygen. Few things are created or communicated each day without digital and data playing an integral role.

Enhanced Experience for Attendees

Attendees

Driving Innovation Through Digital & Data

Seamless access to resources, experts and content beyond their onsite experience.

More personalized event experiences based on their role & needs.

Clients

Teams

Our team is an extension of yours. From strategic planning and product innovation to sales training and program execution, Informa Engage will connect digital-driven technologies to business results.

Highly targeted ads placed directly in front of prospective & current event registrants across the web and via social channels. Increases awareness of participation at the event to help activate attendees to visit booth or attend a content session.

Attendee AdTarget

View Example

Ready To Get Started?

Attendee AdTarget

Program Management

Execution & Delivery

Creative

Design & User Experience

Data Optimization

Analysis & User Marketing

Campaign Reporting

Quality Assurance

Product Innovation

Packaged Solutions

Sales Enablement

Strategic Development

End-to-End Expertise

Informa Engage is your dedicated team of experts. Our unrivaled experience delivers innovative programs and seamless execution for a powerful market differentiation.

“Events are an orchestration. About 3-4 months in advance we start the direct marketing campaign, then build out digital, after that you build out ABM programs on the back of digital, and then you actually meet people at the event.”

- VP Marketing Providing IT For Food Service Industry

Fluid experiences between their digital and physical worlds.

Seamless access to resources, experts and content beyond their onsite experience.

More personalized event experiences based on their role & needs.

Enhanced Experience for Attendees

The Immersive Event Experience

The effective marriage of digital and data with the face-to-face event. Creating strong benefits for all the key stakeholders. Enhancing experiences for attendees. Generating new marketing opportunities for sponsors and exhibitors. Establishing a competitive edge, and new revenues for events.

Attendees Win

The exhibitor-attendee interaction is the most critical component of an event. It’s also the ripest area for digital innovation in the event space.

- VP Marketing Providing IT For Food Service Industry

A win, win, win.

Clients Win

Organizers Win

Connectivity is Reshaping Everything We Know We live in an increasingly digital & data driven world. The transformation is challenging traditional business models, unleashing new customer experiences, resetting expectations, and opening up untapped marketing opportunities.

Attendees Win

Unlock new revenue streams beyond the walls of the physical event.

Build competitive advantage with new experiences, actionable data insights, and enhanced ROI for customers.

Create buyer/seller connections through the entire event lifecycle.

Competitive Edge, and New Revenues for Events

Engage with attendees ahead of the event to build awareness, interest, and activity at the event.

Leverage event content and data beyond the physical show to get the most out of their investment.

Tie event marketing into firm’s overall marketing plan and customer/prospect experience.

New Marketing Opportunities for Sponsors & Exhibitors

Clients Win

Organizers Win

View Demo 1

View Demo 2

Could be editorially-driven content, native content (client content), or combination of both. Single or multi-sponsorship model. Flexible scope from templated to more custom based on ideal price point for your event.

Event Preview Guides

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On-site video capture of keynotes, panels, sponsored sessions, workshops, awards, etc. Single or multi-camera setup. Live streaming or recorded for post-event viewing (with or without editing).

Session Capture

View Example

Live Event Marketing Opportunities:

Session Capture

@ The Stand

News Desk

Solution Showcase

Attendee AdTarget

View Example

Post-event Marketing Opportunities:

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Solution Showcase

News Desk

@ The Stand

Session Capture

Sponsors can generate buzz at the event with a 10-minute video interview shot by our professional crew at booth, conference session or workshops. Live streaming or recorded for post-event viewing (with or without editing).

@ The Stand

View Example

View All

Solution Showcase

News Desk

@ The Stand

Session Capture

Scheduled, editorially-driven video programming from a single on-site location. Includes interviews with speakers, sponsors or exhibitors. Live streaming or recorded for post-event viewing (with or without editing).

News Desk

View Example

Solution Showcase

News Desk

Session Capture

Prominent, central location for scheduled demos or product presentations throughout the day, set up to draw physical attendees as well as to capture video. Live streaming or recorded for post-event viewing (with or without editing).

Solution Showcase

View Example

Capture a sponsored f2f or virtual event session and extract the key takeaways into a digitally-based asset for the sponsor. Great follow-up asset to share back with session attendees. Smart, easy way to share the session highlights out to additional audience post event.

Session Key Takeaways

Session Key Takeaways Demo

Reach out to discuss how Engage can help drive innovation at your event through digital & data-driven solutions.

Scott Harris Vice President, Sales Enablement | Informa Engage scott.harris@informa.com

Michele Stowers Director, Product Informa Engage michele.stowers@informa.com

“It’s not about new shiny technologies. It’s all about leveraging digital and data in meaningful ways to more effectively connect exhibitors and attendees.”

Content Asset Creation

KickStart Page

Prospect Nurture

Executive QuickTake

Event Preview Guides

Attendee AdTarget

Content Asset Creation

KickStart Page

Prospect Nurture

Executive QuickTake

Event Preview Guides

Attendee AdTarget

Content Asset Creation

KickStart Page

Prospect Nurture

Executive QuickTake

Event Preview Guides

Attendee AdTarget

Content Asset Creation

KickStart Page

Prospect Nurture

Executive QuickTake

Event Preview Guides

Attendee AdTarget

Prospect Nurture

3-step email nurture campaign to a targeted audience segment alerting them to presence at the event with a specific call-to-action. Customized target audience developed using combination of current event registration data, past attendee data, intent data, and target accounts. Ability to customized messaging to specific audience segment.

Executive QuickTake

Editorally-driven, webcam video interviews teasing the sponsor’s participation in the event to generate interest in their conference sessions, product launches, company announcements, etc. Can be posted on brand and/or event site, promoted out across web and social channels, and/or leveraged within another event marketing services solution such as a Kickstart Page or in an Preview Guide.

Don’t Miss Moments Demo

Podium Preview Demo

Trending In

Product Spotlight Demo

Pre-event Marketing Opportunities:

Executive QuickTake Demo

KickStart Page

Exclusive interactive landing page for an exhibitor/sponsor designed to showcase onsite activities ahead of the show. Kickstarts attendee engagement & warms up prospective customers. Helps connect attendees to the right staff at the event.

Kickstart Page Demo

Content Asset Creation

KickStart Page

Prospect Nurture

Executive QuickTake

Event Preview Guides

Attendee AdTarget

Content Asset Creation

Customized asset development designed for use at the event but also extending beyond the live event for ongoing use in marketing programs. Types include White Paper, Executive Q&A, Top 10 Card, Product FAQ, Explainer Video.

The Informa Engage Advantage

Informa Engage Enables You to Execute with Confidence

Prospect Nurture

Session Key Takeaways

Attendee AdTarget

Content Amplifier

Event Highlight Guides

VIP Webinar

Event Highlight Guides

Content Amplifier

Session Key Takeaways

Prospect Nurture

Attendee AdTarget

A 3-step email nurture campaign to a targeted audience segment to alert them of presence at the event and jumpstart engagement through a call-to-action. Customized audience segment developed using combination of current event registration data, past attendee data, intent data, and target accounts. Customized messaging by sub-segment.

Prospect Nurture

View Example

VIP Webinar

Event Highlight Guides

Content Amplifier

Session Key Takeaways

Prospect Nurture

Attendee AdTarget

VIP Webinar

Event Highlight Guides

Content Amplifier

Session Key Takeaways

Prospect Nurture

Attendee AdTarget

Promotional campaign to drive user consumption & engagement with content marketing assets. Customized audience targeting based on demographic, firmographic, and behavioral data. Promoted out across general web as well as key social channels such as LinkedIn and Facebook.

Content Amplifier

View Example

Carry momentum over from the live face-to-face event in the form of a digital event post show. Stay in front of, and engaged with, the most important prospects from the show. Special VIP invites to prospective customers from the event, as well as other top prospective customers.

VIP Webinar

View Example

VIP Webinar

Event Highlight Guides

Content Amplifier

Session Key Takeaways

Prospect Nurture

Attendee AdTarget

VIP Webinar

Event Highlight Guides

Content Amplifier

Session Key Takeaways

Prospect Nurture

Attendee AdTarget

Post-Event Highlight Guides