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BRUCE PASK
Editorial Director
Bruce began his editorial career as a fashion assistant at GQ, rising to Associate Fashion Director. After nearly a decade, he became an independent stylist, working on projects with Annie Leibovitz and styling Vanity Fair covers. Bruce continued to pursue external projects including costume design for theater and television. He later joined Bergdorf Goodman and subsequently Neiman Marcus as Men’s Fashion Director and was named Senior Editorial Director at Neiman Marcus in 2023.
Contributor: Adam Katz Sinding
Published January 2025
Q&A
While I’m familiar with your extensive career within editorial I’m curious to hear more about what initially drew you to fashion.
My mother owned a children’s shoe store in Yuma, Arizona where I sometimes helped out on weekends and after school, my first exposure to fashion and retail. While in college I worked summers as a sales associate at The Gap and then Esprit; I loved the store environment, helping customers and working with colleagues on the floor.
I moved to NYC with friends after graduation, applying for and getting a job I saw listed in the back of The Village Voice newspaper as a stock person at the newly opened Paul Smith store on 5th Avenue. Magazine editors and stylists often visited to see the new collections and borrow clothing for photo shoots. My boss at the time very generously told me of a position that she had heard had opened at GQ Magazine and that I should apply.
Fashion seems to have always been a part of your life. Given that deep connection to the industry, what has your career taught you about yourself?
It is very important to work hard, to be kind, and to find those people who will mentor and advocate for you. My career path has had a direction based on my interests and talent but it has not been a direct path. It has been a circuitous, rich route that has taught me to be resilient and to absorb various related experiences along the way. It is also imperative to be endlessly curious about the world around us; it all informs and inspires continuously.
Endless curiosity is such a great way to put it. Do you feel that the intersection of technology and fashion has fueled that curiosity? If so, how has it influenced your work?
I very much appreciate the democratization of fashion that arrived with the advent of social media, that the previously rarefied worlds of fashion opened up widely for those interested and wanting involvement. The information dissemination has become almost immediate and allows for a very personalized, self-determined consumption.
One can do as deep a dive as desired into the culture or touch upon it lightly here and there. It has had such an exciting impact over time in the world of luxury retail in that the customers are more exposed to the influences, more informed of what is happening in the fashion landscape, and consequently making bolder, exciting choices and prioritizing self-expression.
Jeramiah Irwin, @jerairwin
The Jersey City–based designer attended Afropunk for the first time last year, and the festival’s accepting ethos made him come back again this year. “I love festivals in general, but this one to me is so different. Everyone is so friendly. There’s no judgment,” he says. “It’s really true what they say—the no sexism, no homophobia here.” And given the opportunity to fully express himself, Jeremiah chose a denim corset and ripped jeans that were inspired by the pop-country music he’s been listening to. Says Irwin, “I was going to wear a cowboy hat, but I’m saving that for later.”
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Q&A
How would you describe your personal style?
I certainly have developed a uniform over the years, always trying to strike a balance between casual and dressed up. I usually incorporate some sort of jacket into my daily look; I started wearing chore jackets many years ago and appreciate the casual, yet pulled-together quality it gives a look.
I used to wear a lot of denim but have gradually shifted to wearing trousers, usually fuller-cut khakis or flannels. I guess you could say there is a sort of overall American-ness to the look, the mix of sportswear and casual tailoring with some aspects of workwear incorporated.
One wardrobe item you are never letting go of.
A raw denim Helmut Lang jean jacket I bought in 1992 in Vienna at the Helmut Lang store there. I was working at GQ as an assistant, and we were in town shooting the designer and a few of his favorite models for a fashion story. I used to wear it a lot and it’s now very well worn in, but it’s in semi-retirement now.
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