2025 magic
social club
YOU’RE INVITED
TO JOIN THE
MAGIC SOCIAL CLUB
The MAGIC Social Club is an invite-only fashion influencer and creator program designed to amplify, empower, connect, and inspire our community of fashion brands, retail buyers, entrepreneurs, industry thought leaders, and business owners.
This exciting initiative allows creators — like you — to access the largest, most comprehensive B2B fashion event to amplify your voice, network with likeminded creatives, and experience all that MAGIC has to offer.
magic's fashion-
forward community
18,300+ attendees
on the show floor, including women’s buyers, press, stylists, brand representatives, influencers, marketers, and industry thought leaders across our Las Vegas, New York & Nashville 2025 events.
950+ brands
exhibited across our 2025 Las Vegas, New York & Nashville events.
our social media reach
12.8 million
impressions across all channels in 2024
600,000+
accounts reached in 2024
127,000+
MAGIC Instagram followers
where fashion finds it's pulse
MAGIC is the industry’s most comprehensive fashion experience—uniting apparel, footwear, and accessories with unmatched scale, energy, and community. From coast to coast, see who’s shaping the scene:
your part of the magic
As a member of the MAGIC Social Club your goal is to create FOMO and generate excitement for the upcoming event. Being a key collaborator in making MAGIC happen, you’ll bring the following items to the party:
A collaborative, fun vibe for 3-days (attending the event and after-hours party)
Two pre-event in-feed Instagram posts on your account (one in July and one in August)
One post-event wrap up in-feed Instagram post on your account (in August or September)
Real-time Instagram stories on your way to the event and during the event
And remember, sharing is caring – tagging MAGIC and posting your affiliate link is the key to success
* Deliverables are for ONE event
let's talk perks
This is your main character moment, not only will you be one of the firsts to discover next season’s trends, but we’re also hooking you up with premium benefits:
3-day all access pass to MAGIC where you can network with thousands of fashion professionals, enjoy top-tier industry education, shop for your store, and much more
Door-to-door travel including a $100 Uber gift card
Curated business matchmaking appointments in our on-site MAGIC Brand Curation & Networking lounge
All the love across MAGIC’s marketing channels – Instagram, LinkedIn, website, email, mobile app, and signage
VIP access for you and one guest to our exclusive MAGIC Social Club cocktail party where you’ll connect with buyers, brands, thought leaders, and press**
… & we have a few other perks up our sleeves that will be announced soon
* Accommodations provided for each MAGIC marketplace
** Size & location of party will differ based on marketplace
STEP INTO THE
SPOTLIGHT
Join the MAGIC Social Club and become a true industry insider. Collaborate with top creators, build buzz-worthy content, and connect with some of fashion’s biggest players. Whether you’re a retail buyer, fashion brand, content creator, or a fashion enthusiast — this is your moment to stand out at the industry’s largest — and most iconic — B2B fashion event.
MAGICFashionEvents@informa.com
@MAGICFashionEvents
MAGICFashionEvents@informa.com
linkedin.com/company/MAGICFashionEvents
