Fashion & Technology in 2025 Report Fashion & Technology in 2025

FASHION & TECHNOLOGY IN 2025

80%

of fashion businesses have already invested in AI projects, or will invest in them before the end of 2025

94%

of fashion professionals believe technology will be essential or quite important to the future progress of the industry

80%

of all fashion professionals use fashion specific tools daily or weekly

AND BEYOND...

Surrounded by intense market pressures, fashion must find a new strategic footing for 2025. Industry professionals, from independent designers to executive decision-makers, are turning to technology to help drive that change. Discover how effectively digital tools are responding to fashion’s need for a new direction.

USA 67

Canada 43

Africa 18

LATM & Caribbean 30

Europe 114

Asia Pacific 42

Nordics 27

Middle East 25

160+

For most of fashion’s history, only a small subset of personas interacted with technology and worked to spearhead innovation in software and hardware. As technology adoption has become more widespread, platforms have become more affordable, and solutions more intuitive to use, progressively more roles have begun to interact with and be influenced by digital tools and the business transformations they are designed to help drive. Looking forward to 2025, it is now clear just how profound a shift this has been. Where previously a narrow cohort employed technology in their day-to-day lives — and built dedicated skillsets to do so — today more than 80% of fashion professionals, across a broad spectrum of different disciplines, interact with fashion-specific digital tools at least once per week. Close to 70% do so daily, without needing extensive training or specialist skills.

Scroll for an advanced glimpse at the topics covered in the report.

The foundation of this report is composed of Insights from

surveyed fashion professionals across the globe

More than just a speeding-up of the trend cycle, or a faster refresh of ideas, the core strategic targets the industry is aiming for, from sustainability to profitability can now look fundamentally different from one year to the next. Because of these blended challenges, industry strategy and technology adoption are now deeply wound up in one another.

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#1 Profitability and Protecting Margins

#2 Forecasting and Meeting Consumer Demand

#3 Sustainability, CSR, and ESG