What does 2026 have in store for marketing, advertising and commerce? Explore analyst-backed insights and predictions on topics like generative AI, commerce media, CTV and streaming, digital media planning, social media, and more in this coverage center. Stay on top of the shifts that will define the year.
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COVERAGE CENTER
EMARKETER 2026 Trends
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Implications of a TikTok Ban
Commerce Media Ad Spending Forecast
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Delta Plans AI-Driven Personalized Pricing— Is This Retail's Future?
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Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce
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What the Rise of GenAI Assistants Means for Retail Media
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The Future of Digital 2026 Session Recording: Preparing for the New Era of AI Search and Discovery
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The Future of Digital 2026: How to Stay Relevant in an AI-Transformed World
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The Impact of Tariffs
Commerce Media Ad Spending Forecast
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Commerce Media Takeaways from Cannes Lions 2025
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Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line
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Social Search Usage and Trends 2025
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GenAI User Forecast 2025 and ongoing adoption forecasts
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How Consumers Perceive GenAI in Media
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Antitrust Developments
Commerce Media Ad Spending Forecast
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Commerce Media Takeaways from Cannes Lions 2025
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6 Ways AI Is Reshaping Advertising, Search, and Commerce (Tech Trends H1 2025)
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Advertisers push for standards as retail media refines measurement
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AI Will Dominate Search– Just Not in 2026
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On-Demand Recording: Preparing for the New Era of AI Search and Discovery (EMARKETER Summit 2025)
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General Resources
Commerce Media Ad Spending Forecast
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Commerce Media Takeaways from Cannes Lions 2025
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What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs
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Infopack: AI in Marketing
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Lookbook: Making Sense of AI in Marketing: What’s Real, What’s Ready, and What’s Worth Watching
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Infographic: AI Emerges as Google’s Strongest Challenger Yet
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Webinar:
Search Isn’t Dead: How AI is Revolutionizing Discovery, Not Replacing It
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AI
Commerce Media
CTV & Streaming
Retail Media
General Resources
Commerce Media Ad Spending Forecast
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Commerce Media Takeaways from Cannes Lions 2025
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What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs
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Retail Trends to Watch 2026
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MMM, incrementality, and other measurement trends that will define 2026
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Must-CTV: 2026 Streaming Forecast
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YouTube, rising prices, and the shifting balance of CTV in 2026
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What does 2026 have in store for marketing, advertising and commerce? Explore analyst-backed insights and predictions on topics like generative AI, commerce media, CTV and streaming, digital media planning, social media, and more in this coverage center. Stay on top of the shifts that will define the year.