The sponsors
Nov 14, 2025 11:30 AM ET / 8:30 AM PT
Summit Sponsors
thank you
SPEAKERS
aGENDA
About
WATCH NOW
Streaming’s power shift is underway. Free ad-supported TV (FAST) is exploding, and creators are rewriting how platforms and advertisers connect with viewers. Get insights from the leaders driving the change.
Friday, November 14, 2025
Agenda
11:30 AM ET | 8:30 AM PT
Keynote
Keynote: CTV and Streaming Trends for 2026
Streaming has officially conquered American living rooms. What will drive the next audience behavior shifts? EMARKETER Senior Analyst Ross Benes will spotlight key trends on streaming and connected TV (CTV), including insights from this year’s upfronts, ways to keep viewers engaged in a fragmented marketplace, and the next big opportunities for advertisers on screens both big and small.
Fireside Chat
Lauren Griewski, head of sales and partnerships, at Chase Media Solutions will join Sarah Marzano to discuss the trends and more.
Panel Discussion: Activation and Measuring CTV campaigns
What separates the good from the great in CTV and streaming advertising? EMARKETER Senior Analyst Arielle Feger will sit down with industry experts to break down the winning strategies driving measurable success. From smarter audience targeting to breakthrough creative to the measurement frameworks that prove effectiveness, see how brands are using CTV to fuel growth at every stage of the funnel.
Panel Discussion: The Evolution of the Streaming Viewer
Join EMARKETER Principal Forecasting Writer Ethan Cramer-Flood as he leads a conversation on the latest shifts in viewing behavior and the types of content that win attention across different audience groups. Learn what truly sparks connection, and how marketers can stay ahead of audience expectations across different demographic groups.
Panel Discussion: AI's Impact on Streaming’s Ad Creative
From AI-generated video and dynamic creative to real-time optimization, AI is rapidly transforming how marketers approach streaming and CTV. EMARKETER Principal Analyst Nate Elliott and a panel of experts will unpack the rise of AI-powered tools, explore how they’re reshaping creative strategies, and discuss what it means for personalization, production, and the future of ad storytelling.
Final Take from EMARKETER
Our event emcees share their top five takeaways from the day and answer your questions live.
More Speakers Will Be Added to Our Exciting Lineup Soon!
The speakers
Don’t miss out on the key insights and creator economy trends that will help your team thrive this year.
WATCH NOW
Save Your Spot and join us from anywhere.
CTV and streaming insights built for your 2026 planning.
Platinum
Made possible by
Gold
Diamond
Ross Benes
Senior Analyst, EMARKETER
Kim Marchan Head of Agency Development, StackAdapt
Featured Speakers
Arielle Feger
Senior Analyst, EMARKETER
Shruti Khatod
SVP, Growth Marketing and Media Strategy, Nutrafol
Benjamin Vandegrift
VP, Measurement Strategy & Innovation, Video Advertising Bureau (VAB)
Featured Speakers
Ethan Cramer-Flood
Principal Forecasting Writer, EMARKETER
Nydia Sahagun Head of Marketing Strategy & Innovation, Primary Care Organization, Humana
Amanda Corral
Senior Director, Paid Media Strategy, PepsiCo
Todd Segall
Senior Director of Media Sales, Verve
Featured Speakers
Nate Elliott
Principal Analyst, EMARKETER
Jonathan Watkins
Head of Optimization, tvScientific
Caroline Giegerich VP, AI, Interactive Advertising Bureau (IAB)
Todd Feitlin
VP and Creative Lead, One Horizon
Featured Speakers
Suzy Davidkhanian
Vice President, Content, EMARKETER
Jeremy Goldman
Senior Director, Briefings, EMARKETER
Featured Speakers
WATCH NOW
WATCH NOW
sponsors
SPEAKERS
About
aGENDA
* Copyright © 2025 EMARKETER Inc. All Rights Reserved.
Privacy Policy
Your Privacy Choices
Terms of Service
Sitemap
Emcees: Suzy Davidkhanian, VP of Content, EMARKETER; Jeremy Goldman, Senior Director of Briefings, EMARKETER
More to be announced!
More to be announced!
Made possible by
Keynote: CTV and Streaming Trends for 2026
Streaming has officially conquered American living rooms. What will drive the next audience behavior shifts? EMARKETER Senior Analyst Ross Benes will spotlight key trends on streaming and connected TV (CTV), including insights from this year’s upfronts, ways to keep viewers engaged in a fragmented marketplace, and the next big opportunities for advertisers on screens both big and small.
Ross Benes
Senior Analyst, EMARKETER
Featured Speakers
Panel Discussion: Activation and Measuring CTV campaigns
What separates the good from the great in CTV and streaming advertising? EMARKETER Senior Analyst Arielle Feger will sit down with industry experts to break down the winning strategies driving measurable success. From smarter audience targeting to breakthrough creative to the measurement frameworks that prove effectiveness, see how brands are using CTV to fuel growth at every stage of the funnel.
Arielle Feger
Senior Analyst, EMARKETER
Shruti Khatod
VP, Growth Marketing, Nutrafol
Benjamin Vandegrift
VP, Measurement Strategy & Innovation, Video Advertising Bureau (VAB)
Featured Speakers
Panel Discussion: The Evolution of the Streaming Viewer
Join EMARKETER Principal Forecasting Writer Ethan Cramer-Flood as he leads a conversation on the latest shifts in viewing behavior and the types of content that win attention across different audience groups. Learn what truly sparks connection, and how marketers can stay ahead of audience expectations across different demographic groups.
Ethan Cramer-Flood
Principal Forecasting Writer, EMARKETER
Amanda Corral
Senior Director, Paid Media Strategy, PepsiCo
Featured Speakers
Panel Discussion: AI's Impact on Streaming’s Ad Creative
Nate Elliott
Principal Analyst, EMARKETER
Featured Speakers
Final Take from EMARKETER
Our event emcees share their top five takeaways from the day and answer your questions live.
Suzy Davidkhanian
Vice President, Content, EMARKETER
Jeremy Goldman
Senior Director, Briefings, EMARKETER
Featured Speakers
Ross Benes
Senior Analyst
EMARKETER
Jonathan Watkins
Head of Optimization, tvScientific
Shruti Khatod
SVP, Growth Marketing and Media Strategy, Nutrafol
Benjamin Vandegrift
VP, Measurement Strategy & Innovation, Video Advertising Bureau (VAB)
Ethan Cramer-Flood
Principal Forecasting Writer, EMARKETER
Suzy Davidkhanian
Vice President, Content
EMARKETER
Arielle Feger
Senior Analyst, EMARKETER
Paola Flores-Marquez
Analyst, Demographics, EMARKETER
Nate Elliott
Principal Analyst, EMARKETER
Amanda Corral
Senior Director, Paid Media Strategy, PepsiCo
Caroline Giegerich
VP, AI, Interactive Advertising Bureau (IAB)
Nydia Sahagun
Head of Marketing Strategy & Innovation, Primary Care Organization, Humana
Todd Feitlin
VP and Creative Lead, One Horizon
Minda Smiley
Senior Analyst, EMARKETER
Yory Wurmser
Principal Analyst, EMARKETER
Jeremy Goldman
Senior Director of Briefings, EMARKETER
11:30 AM ET | 8:30 AM PT
KEYNOTE
12:30 PM ET | 9:30 AM PT
Panel Discussion
1:10 PM ET | 10:10 AM PT
Panel Discussion
1:50 PM ET | 10:50 AM PT
Panel Discussion
2:50 PM ET | 11:50 AM PT
Final Take
Kim Marchan
Head of Agency Development, StackAdapt
Emcees: Suzy Davidkhanian, VP of Content, EMARKETER; Jeremy Goldman, Senior Director of Briefings, EMARKETER
Keynote: CTV and Streaming Trends for 2026
Streaming has officially conquered American living rooms. What will drive the next audience behavior shifts? EMARKETER Senior Analyst Ross Benes will spotlight key trends on streaming and connected TV (CTV), including insights from this year’s upfronts, ways to keep viewers engaged in a fragmented marketplace, and the next big opportunities for advertisers on screens both big and small.
Ross Benes
Senior Analyst, EMARKETER
Featured Speakers
Panel Discussion: Activation and Measuring CTV campaigns
What separates the good from the great in CTV and streaming advertising? EMARKETER Senior Analyst Arielle Feger will sit down with industry experts to break down the winning strategies driving measurable success. From smarter audience targeting to breakthrough creative to the measurement frameworks that prove effectiveness, see how brands are using CTV to fuel growth at every stage of the funnel.
Arielle Feger
Senior Analyst, EMARKETER
Shruti Khatod
SVP, Growth Marketing and Media Strategy, Nutrafol
Benjamin Vandegrift
VP, Measurement Strategy & Innovation, Video Advertising Bureau (VAB)
Featured Speakers
Panel Discussion: The Evolution of the Streaming Viewer
Join EMARKETER Principal Forecasting Writer Ethan Cramer-Flood as he leads a conversation on the latest shifts in viewing behavior and the types of content that win attention across different audience groups. Learn what truly sparks connection, and how marketers can stay ahead of audience expectations across different demographic groups.
Ethan Cramer-Flood
Principal Forecasting Writer, EMARKETER
Nydia Sahagun Head of Marketing Strategy & Innovation, Primary Care Organization, Humana
Amanda Corral
Senior Director, Paid Media Strategy, PepsiCo
Featured Speakers
Panel Discussion: AI's Impact on Streaming’s Ad Creative
Nate Elliott
Principal Analyst, EMARKETER
Jonathan Watkins
Head of Optimization, tvScientific
Caroline Giegerich VP, AI, Interactive Advertising Bureau (IAB)
Todd Feitlin
VP and Creative Lead, One Horizon
Featured Speakers
From AI-generated video and dynamic creative to real-time optimization, AI is rapidly transforming how marketers approach streaming and CTV. EMARKETER Principal Analyst Nate Elliott and a panel of experts will unpack the rise of AI-powered tools, explore how they’re reshaping creative strategies, and discuss what it means for personalization, production, and the future of ad storytelling.
Made possible by
Final Take from EMARKETER
Our event emcees share their top five takeaways from the day and answer your questions live.
Suzy Davidkhanian
Vice President, Content, EMARKETER
Jeremy Goldman
Senior Director, Briefings, EMARKETER
Featured Speakers
Fireside Chat
As CTV evolves from a test-and-learn channel to a cornerstone of digital strategy, advertisers are rethinking how they plan, buy, and measure campaigns. Kim Marchan, Head of Agency Development at StackAdapt, joins Senior Analyst Ross Benes to discuss how data, AI, and programmatic innovation are driving efficiency, transparency, and creative opportunity in CTV.
Made possible by
Made possible by
Partner Spotlight Featuring Olyzon: CTV Is the New Black: Finding Clarity in the Dark
As streaming overtakes linear TV, marketers face new layers of fragmentation, opacity, and creative underutilization. In this fireside chat, Olyzon CEO Jules Minvielle joins Analyst Jacob Bourne to unpack the true cost of complexity in CTV — and how AI-native, agentic platforms can bring back simplicity, transparency, and creative impact.
Jacob Bourne
Analyst, EMARKETER
Jules Minvielle
CEO, Olyzon
Featured Speakers
Jacob Bourne
Analyst, EMARKETER
Todd Segall
Senior Director of Media Sales, Verve
Jules Minvielle
CEO, Olyzon
2:30 PM ET | 11:30 AM PT
Partner spotlight
Presented by
Gadjo Sevilla
Senior Analyst, EMARKETER
The sponsors
Nov 14, 2025 11:30 AM ET / 8:30 AM PT
Summit Sponsors
thank you
SPEAKERS
aGENDA
About
Register now
Streaming’s power shift is underway. Free ad-supported TV (FAST) is exploding, and creators are rewriting how platforms and advertisers connect with viewers. Get insights from the leaders driving the change.
Friday, November 14, 2025
Agenda
11:30 AM ET | 8:30 AM PT
Keynote
Keynote: CTV and Streaming Trends for 2026
Streaming has officially conquered American living rooms. What will drive the next audience behavior shifts? EMARKETER Senior Analyst Ross Benes will spotlight key trends on streaming and connected TV (CTV), including insights from this year’s upfronts, ways to keep viewers engaged in a fragmented marketplace, and the next big opportunities for advertisers on screens both big and small.
Fireside Chat
Lauren Griewski, head of sales and partnerships, at Chase Media Solutions will join Sarah Marzano to discuss the trends and more.
Panel Discussion
Panel Discussion: Activation and Measuring CTV campaigns
What separates the good from the great in CTV and streaming advertising? EMARKETER Senior Analyst Arielle Feger will sit down with industry experts to break down the winning strategies driving measurable success. From smarter audience targeting to breakthrough creative to the measurement frameworks that prove effectiveness, see how brands are using CTV to fuel growth at every stage of the funnel.
1:10 PM ET | 10:10 AM PT
Panel Discussion
Panel Discussion: The Evolution of the Streaming Viewer
Join EMARKETER Principal Forecasting Writer Ethan Cramer-Flood as he leads a conversation on the latest shifts in viewing behavior and the types of content that win attention across different audience groups. Learn what truly sparks connection, and how marketers can stay ahead of audience expectations across different demographic groups.
Made possible by
Fireside Chat
Panel Discussion: AI's Impact on Streaming’s Ad Creative
From AI-generated video and dynamic creative to real-time optimization, AI is rapidly transforming how marketers approach streaming and CTV. EMARKETER Principal Analyst Nate Elliott and a panel of experts will unpack the rise of AI-powered tools, explore how they’re reshaping creative strategies, and discuss what it means for personalization, production, and the future of ad storytelling.
2:15 PM ET | 11:15 AM PT
Deep-Dive Session
The Role of the Store in Harmonized Retail
As we reach the halfway point of the decade, what lessons can we take from the past five years—including the long-term impact of the pandemic—and how can they shape the future of retail? Ethan Chernofsky, SVP of Marketing at Placer.ai, will explore the latest location analytics to assess retail performance, evolving consumer behavior, and the key trends that will define success in the years to come.
2:45 PM ET | 11:45 AM PT
Deep-Dive Session
3:15 PM - 3:25 PM ET | 12:15 PM - 12:25 PM PT
Closing Thoughts
Final Take from EMARKETER
Our event emcees share their top five takeaways from the day and answer your questions live.
More Speakers Will Be Added to Our Exciting Lineup Soon!
The speakers
Don’t miss out on the key insights and creator economy trends that will help your team thrive this year.
Register Now
Save Your Spot and join us from anywhere.
CTV and streaming insights built for your 2026 planning.
Platinum
Made possible by
Made possible by
Presented by
Presented by
Gold
Diamond
Ross Benes
Senior Analyst, EMARKETER
Featured Speakers
Arielle Feger
Senior Analyst, EMARKETER
Shruti Khatod
SVP, Growth Marketing and Media Strategy, Nutrafol
Benjamin Vandegrift
VP, Measurement Strategy & Innovation, Video Advertising Bureau (VAB)
Featured Speakers
Ethan Cramer-Flood
Principal Forecasting Writer, EMARKETER
Nydia Sahagun Head of Marketing Strategy & Innovation, Primary Care Organization, Humana
Amanda Corral
Senior Director, Paid Media Strategy, PepsiCo
Featured Speakers
Nate Elliott
Principal Analyst, EMARKETER
Jonathan Watkins
Head of Optimization, tvScientific
Caroline Giegerich VP, AI, Interactive Advertising Bureau (IAB)
Todd Feitlin
VP and Creative Lead, One Horizon
Featured Speakers
Ethan Chernofsky
Senior Vice President, Marketing, Placer.ai
Marissa Coslov
Vice President, EMARKETER
Featured Speakers
Suzy Davidkhanian
Vice President, Content, EMARKETER
Jeremy Goldman
Senior Director, Briefings, EMARKETER
Featured Speakers
register NOW
Sky Canaves
Principal Analyst, EMARKETER
Michael Campi
Senior Vice President, Marketing, Maev
Christine Grammier
Vice President, Global Measurement Products, LiveRamp
Featured Speakers
Mastering Omnichannel Retail Media: Turning First-Party Data into Measurable Growth
As retail media continues to evolve, brands and retailers must embrace an omnichannel strategy to stay competitive. In this session, Walmart Connect and Infillion will explore how first-party data, in-store and offsite media, and advanced measurement capabilities are shaping the future of retail advertising. Gain actionable strategies and insider insights to help brands build meaningful connections, optimize performance, and drive measurable impact.
register
sponsors
SPEAKERS
About
aGENDA
* Copyright © 2025 EMARKETER Inc. All Rights Reserved.
Privacy Policy
Your Privacy Choices
Terms of Service
Sitemap
Emcees: Suzy Davidkhanian, VP of Content, EMARKETER; Jeremy Goldman, Senior Director of Briefings, EMARKETER
More to be announced!
More to be announced!
Made possible by
Keynote: CTV and Streaming Trends for 2026
Streaming has officially conquered American living rooms. What will drive the next audience behavior shifts? EMARKETER Senior Analyst Ross Benes will spotlight key trends on streaming and connected TV (CTV), including insights from this year’s upfronts, ways to keep viewers engaged in a fragmented marketplace, and the next big opportunities for advertisers on screens both big and small.
Ross Benes
Senior Analyst, EMARKETER
Featured Speakers
Panel Discussion: Activation and Measuring CTV campaigns
What separates the good from the great in CTV and streaming advertising? EMARKETER Senior Analyst Arielle Feger will sit down with industry experts to break down the winning strategies driving measurable success. From smarter audience targeting to breakthrough creative to the measurement frameworks that prove effectiveness, see how brands are using CTV to fuel growth at every stage of the funnel.
Arielle Feger
Senior Analyst, EMARKETER
Shruti Khatod
VP, Growth Marketing, Nutrafol
Benjamin Vandegrift
VP, Measurement Strategy & Innovation, Video Advertising Bureau (VAB)
Featured Speakers
Panel Discussion: The Evolution of the Streaming Viewer
Join EMARKETER Principal Forecasting Writer Ethan Cramer-Flood as he leads a conversation on the latest shifts in viewing behavior and the types of content that win attention across different audience groups. Learn what truly sparks connection, and how marketers can stay ahead of audience expectations across different demographic groups.
Ethan Cramer-Flood
Principal Forecasting Writer, EMARKETER
Amanda Corral
Senior Director, Paid Media Strategy, PepsiCo
Featured Speakers
Panel Discussion: AI's Impact on Streaming’s Ad Creative
Nate Elliott
Principal Analyst, EMARKETER
Featured Speakers
Final Take from EMARKETER
Our event emcees share their top five takeaways from the day and answer your questions live.
Suzy Davidkhanian
Vice President, Content, EMARKETER
Jeremy Goldman
Senior Director, Briefings, EMARKETER
Featured Speakers
Ross Benes
Senior Analyst
EMARKETER
Jonathan Watkins
Head of Optimization, tvScientific
Shruti Khatod
SVP, Growth Marketing and Media Strategy, Nutrafol
Benjamin Vandegrift
VP, Measurement Strategy & Innovation, Video Advertising Bureau (VAB)
Ethan Cramer-Flood
Principal Forecasting Writer, EMARKETER
Suzy Davidkhanian
Vice President, Content
EMARKETER
Arielle Feger
Senior Analyst, EMARKETER
Paola Flores-Marquez
Analyst, Demographics, EMARKETER
Nate Elliott
Principal Analyst, EMARKETER
Amanda Corral
Senior Director, Paid Media Strategy, PepsiCo
Caroline Giegerich
VP, AI, Interactive Advertising Bureau (IAB)
Nydia Sahagun
Head of Marketing Strategy & Innovation, Primary Care Organization, Humana
Todd Feitlin
VP and Creative Lead, One Horizon
Minda Smiley
Senior Analyst, EMARKETER
Yory Wurmser
Principal Analyst, EMARKETER
Jeremy Goldman
Senior Director of Briefings, EMARKETER