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Generative AI 2024
Generative AI (genAI) is poised to transform nearly every business sector. But a single, standout use case hasn’t emerged—yet. EMARKETER analysts are carefully tracking genAI developments to help leaders identify and prioritize the right use cases as they emerge.
Preview our exclusive research as we monitor applications in process, content creation, personalization, and more.
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Total media ad spending will
rise faster in 2024 than in US presidential election/Olympics years going back to 2008.
The biggest gains in political
ad spending will come from digital formats and platforms, led by CTV.
At over $28 billion in ad spending, and with forecasts for accelerating growth,
CTV is vulnerable to fraud.
What Can EMARKETER Do to Support Your Business Objectives?
Schedule an introductory chat with us to learn more about how our data-driven forecasts, reports, and industry benchmarks can help your revenue-driving teams. Get a Demo.
Our Forecasts
Dive into EMARKETER's projections to discover how executives are using AI and what their budgeting plans are for 2025 and beyond.
By 2025, genAI will be used by 50.4 million US workers, a 36.3% increase YoY.
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Over half of genAI users (55.9%) are between ages 18 and 54.
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Between 2023 and 2026, the number of people in the US utilizing AI text creation and editing tools is forecast to more than double.
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Total media ad spending will rise faster in 2024 than in US presidential election/Olympics years going back to 2008.
Learn more about all of our forecasts here.
What Our Analyst Says
“Experiment and get familiar with AI tools. You’ll discover use cases when you’re not trying to get something specific to happen—happy accidents when you’re in workshop mode can reveal potential opportunities.”
— Paul Verna, Vice President of Content, EMARKETER
The biggest gains in political ad spending will come from digital formats and platforms, led by CTV.
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At over $28 billion in ad spending, and with forecasts for accelerating growth, CTV is vulnerable to fraud.