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2025 International Digital Media Planning
Worldwide, digital ad spending will hit $754.22 billion in 2025, according to EMARKETER forecasts. But while digital shoppers are universally motivated by price, selection, and convenience, how they discover and buy products differs depending on the country.
Explore our exclusive resources, including a webinar, white paper, charts, and more to identify the global trends that will help you align your strategies with local market expectations.
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Digital Marketing and Commerce 2025: Planning for International Success
CTA: Watch the Webinar
Title TBD
CTA: Download the Roundup
Do International Ad Bans Work?
CTA: Tune into the Podcast
CTOs Drive Worldwide GenAI Strategy
CTA: Read the Article [
premium assets]
Worldwide Retail Ecommerce Forecast 2024 Midyear Update
CTA: Read the Report
Latin America Ecommerce Forecast 2024
CTA: Read the Report
Worldwide Digital Ad Spending Forecast H2 2024 Update
CTA: Read the Report
Worldwide Retail Media Ad Spending Forecast 2024
CTA: Read the Report
Exclusive Subscriber-Only Content:
Total media ad spending will
rise faster in 2024 than in US presidential election/Olympics years going back to 2008.
The biggest gains in political
ad spending will come from digital formats and platforms, led by CTV.
At over $28 billion in ad spending, and with forecasts for accelerating growth,
CTV is vulnerable to fraud.
What Can EMARKETER Do to Support Your Business Objectives?
Schedule an introductory chat with us to learn more about how our data-driven forecasts, reports, and industry benchmarks can help your revenue-driving teams.
Our Forecasts
Dive into EMARKETER’s data to stay on top of international marketing and advertising trends.
2025 digital ad spending in Asia-Pacific is forecast to hit $216.51 billion, $104.01 billion more than Western Europe.
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Retail ecommerce sales in both Central and Eastern Europe, Latin America, and the Middle East and Africa are forecast to grow more than 10% in 2025.
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Total media ad spending worldwide is forecast to grow more than 8% annually YoY through 2028.
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Total media ad spending will rise faster in 2024 than in US presidential election/Olympics years going back to 2008.
What Our Analyst Says
Worldwide ecommerce sales will increase by 8.4% this year—a low figure by the standards of the 2010s, but representative of the new normal for many countries. That increase will translate to nearly $500 billion in new spending.
— Ethan Cramer-Flood, Principal Forecasting Writer, EMARKETEr
The biggest gains in political ad spending will come from digital formats and platforms, led by CTV.
Want more insights like this?
Discover EMARKETER PRO+: Your pathway to mastering data-driven strategies. Get access to comprehensive data coverage, proprietary forecasts, and deep analyst insight that can support and guide strategic decisions. All designed to equip your revenue-driving teams with actionable takeaways for better business decisions.
At over $28 billion in ad spending, and with forecasts for accelerating growth, CTV is vulnerable to fraud.
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