Cannes Lions 2025 happens as budgets shift, platforms evolves, and AI rewrites the rules. EMARKETER is on the ground to track key insights in real-time.
Get the latest insights from EMARKETER analysts and industry experts at POSSIBLE 2026 in Miami Beach. We’re covering the trends, strategies, and conversations shaping the marketing industry. Find all our event analysis, takeaways and where to meet us here.
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Our team will be on the ground delivering actionable insights across retail media, CTV, social video, influencer marketing, and creative technology, and highlighting how our PRO+ and media products support smarter decision-making.
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Max Willens
Principal Analyst, Social Media and Creator Economy EMARKETER
Max Willens is the Principal Analyst of Social Media and the Creator Economy at EMARKETER. His coverage spans paid social advertising, the rise and spread of creators in media and entertainment, and affiliate marketing.
Nate Elliott
Principal Analyst, Gen AI EMARKETER
Nate Elliott is a Principal Analyst leading EMARKETER’s coverage of how artificial intelligence impacts marketing, advertising, and commerce. He helps brands and sellers understand how AI is changing the way people discover, research, and buy – and how to respond to those changes. Over the past 30 years he has also worked at DoubleClick and Forrester Research, and run his own consultancy, Nineteen Insights.
Sarah Marzano
Principal Analyst
EMARKETER
Sarah Marzano is a Vice President and Principal Analyst at EMARKETER, covering retail media, seasonal shopping trends, and consumer technology. Formerly with Gartner and L2, her insights have been featured in The Wall Street Journal, Ad Age, Adweek, and Modern Retail.
Matthias Braun
CEO
EMARKETER
Matthias Braun is CEO of EMARKETER, where he is currently focused on advancing the EMARKETER product experience through AI and exploring how AI will transform search advertising. A former Axel Springer executive and BCG consultant, he brings deep expertise in digital media, business strategy, and navigating disruptive trends.
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Monday Apr. 27
2026
Tuesday Apr. 28
2026
Wednesday Apr. 29
2026
Tuesday Apr. 28
2026
Masterclass Session
Featuring Sarah Marzano
The Youth Sports Effect: Why the Sidelines
Are Your Brand's Most Powerful Growth Channel
Eden Roc | 10:15 AM - 10:45 AM ET
Attention in the Age of AI: What Actually Breaks Through Now
Flicker Room at Fontainebleau | 12:30 PM - 1:30 PM ET
EMARKETER x Morning Brew Private Lunch
Featuring Nate Elliott and Max Willens
The Shopping Journey Was Never Linear.
Now it's Getting Harder to Follow
Sea Green Lawn at Fontainebleau | 1:10 PM - 2:10 PM ET
Tabletalks Session
Featuring Matthias Braun, Sarah Marzano, and Max Willens
No Safe Channels: The Strategic Reset
of the Digital Shopping Journey
Flicker Room at Fontainebleau | 11:25 AM - 12:10 PM ET
Deep Dives Session
Featuring Matthias Braun, Nate Elliott, Sarah Marzano, and Max Willens
Sign up Today
Nobu at Eden Roc | 6:00 PM - 8:00 PM ET
EMARKETER x Sensor Tower Happy Hour
Featuring Nate Elliott
Monday Apr. 27
2026