September 15, 2026 City Winery New York (Pier 57)
AGENDA AT A GLANCE
Explore a full day of EMARKETER’s most far-reaching research, paired with executive dialogue from the brand and agency leaders setting digital strategy. You’ll hear from the experts on AI’s impact across marketing operations, the converging social-video landscape, commerce media's expanding footprint, and the rise of agentic commerce. Close the day with direct conversations with the speakers, our analysts, and your peers. You’ll leave with the roadmap you need to plan the next three years of digital.
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Opening Keynote
The Future of Digital 2027: EMARKETER’s annual forecast on the forces reshaping marketing through the next several years.
Analyst Spotlights
How AI Is Remaking Marketing: Creative, automation, chatbots, vibe-coded experiences, and the analytics finally closing the gap between insight and action.
The Path to Purchase Rewired: Commerce media’s expansion, AI’s compression of the funnel, and why transactions still converge at retail.
The AI Visibility Index Reveal: What the machines see when they see your brand, with leaderboards across consumer categories.
Panel Discussions
Social Meets Video: Where Advertiser Dollars Are Flowing Next
Engineering the Modern Marketing Org: AI, Measurement, and Go-to-Market Discipline
Commerce Media’s Place in the Media Mix: From Performance Channel to Full-Funnel Anchor
Agentic Commerce: How AI Shopping Agents Are Reshaping the Transaction
Optimizing for AI Visibility: What’s Real and What’s Not
Advertising in the AI Layer: The Paid Playbook for 2027 and Beyond
Networking Forum
Drinks, conversation, and direct access to EMARKETER analysts to close the day.
Additional partner sessions will be announced in the coming weeks. Check back for updates as the full agenda comes together.
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Programming Preview
Keynote 1:1 Chats with Marketing Leaders
Networking Forum & Happy Hour
Join exclusive, rapid-fire discussions with EMARKETER analysts and your peers over drinks and snacks.
Analyst-Led Panel Discussion: AI Search & Discovery
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Analyst-Led Panel Discussion: Commerce Media
Opening Keynote: The Future of Digital
EMARKETER analysts will release our latest Future of Digital analysis, packed with bold predictions for marketing and advertising.
Analyst-Led Panel Discussion: Streaming & Digital Video
Spotlight Presentations with GIPHY, TripleLift, and more to come!
The sponsors
Sara Lebow
Senior Analyst, Media Content & Host of Reimagining Retail, EMARKETER
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AI is rewriting how consumers find brands and reshaping which ones the machines surface. Streaming, social video, and connected TV are converging into a single attention economy. Commerce media is moving from performance line item to full-funnel engine. And agentic commerce is starting to reshape the path to purchase from the inside out. The brands willing to read the signals and act on them will separate from the ones still planning quarter to quarter.
The Future of Digital returns to City Winery NYC for our second annual summit. This year’s centerpiece: the AI Visibility Lab, a comprehensive session block dedicated to the discipline that will determine which brands the machines surface and which they don’t.
New speaker lineup to be announced soon!
Speakers
Tech Accelerators
Platform and ad tech executives who champion adoption of new solutions and create revenue channels for partners.
Agency Leaders
Agency teams that design and direct client investment strategies.
Brand Drivers
CMOs and senior marketers who demand measurable business impact and invest in strategies that drive growth.
Who Attends
PAST EVENT ATTENDEES INCLUDE:
Tickets
General Admission
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Publisher & Agency Professional
Early bird
$299
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Brand Professional
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If you work for a consumer or retail brand, click here to request a complimentary ticket.
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The next three years will redraw digital marketing more than the last 10.
WHAT TO EXPECT
Registration and Networking Breakfast: 8:30 am EST Content Sessions and Lunch: 9:30 am - 3:30 pm EST Networking Forum: 3:30 pm - 5:00 pm EST Programming Preview To Come!
The day’s capstone block opens with a look at EMARKETER's proprietary AI Visibility Index, showing the brands that surface in AI-generated recommendations and the ones losing ground. Then, experts take the stage to share tactics on organic AI visibility. The closing panel turns to paid, mapping where advertising inside AI services is heading and which brands are placing the early bets.
NEW FOR 2026: THE AI VISIBILITY LAB
Tickets