Friday, February 13, 2026 11:30 am ET / 8:30 am PT
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Creators are moving far beyond social, driving discovery, shopping, and video in ways brands can no longer ignore. Want new data, sharper benchmarks, and clear examples of how creator efforts are scaling across commerce and CTV? Join us live to understand what’s breaking out and how to put it to work.
Friday, February 13, 2026
11:30 am ET | 8:30 am PT
Agenda
11:30 AM ET | 8:30 AM PT
Keynote
Commerce Media Trends 2025
As commerce media reshapes the advertising landscape, understanding its evolution and potential is crucial for success. EMARKETER Analysts Sarah Marzano and Max Willens will unpack key trends driving the commerce media revolution, including platform innovations, measurement advances, and how commerce media intersects with channels like CTV and social media.
Fireside Chat
Lauren Griewski, head of sales and partnerships, at Chase Media Solutions will join Sarah Marzano to discuss the trends and more.
12:30 PM ET | 9:30 AM PT
Panel Discussion
Sarah Marzano
Principal Analyst, EMARKETER
Niccolò Gloazzo
Senior Director, Media and Omnichannel, Kettle & Fire
Commerce Media Activations: From Strategy to Success
Our expert guests will explore how leading brands are implementing successful commerce media strategies. Discussion will focus on network selection, integration with existing channels, and optimization techniques for maximum impact.
Elizabeth Neubauer-Donovan
Senior Vice President, Global Head of Retail & Commerce Media Networks, Kinesso
Marc Cestaro
Senior Vice President, Sales, North America, InfoSum
1:10 PM ET | 10:10 AM PT
Panel Discussion
Measurement and ROI in Commerce Media
The second analyst-led panel of the day examines sophisticated approaches to measuring commerce media success and maximizing return on investment. Experts will discuss attribution approaches, cross-channel measurement strategies, and KPI selection for optimal performance tracking.
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1:50 PM ET | 10:50 AM PT
Fireside Chat
The Rise of Off-Site Retail Media Advertising: A Conversation with Google
Shawn McGahee, head of retail media at Google, joins Sarah Marzano to discuss how off-site advertising is opening new opportunities for retail media.
2:15 PM ET | 11:15 AM PT
Deep-Dive Session
The Role of the Store in Harmonized Retail
As we reach the halfway point of the decade, what lessons can we take from the past five years—including the long-term impact of the pandemic—and how can they shape the future of retail? Ethan Chernofsky, SVP of Marketing at Placer.ai, will explore the latest location analytics to assess retail performance, evolving consumer behavior, and the key trends that will define success in the years to come.
2:45 PM ET | 11:45 AM PT
Deep-Dive Session
3:15 PM - 3:25 PM ET | 12:15 PM - 12:25 PM PT
Closing Thoughts
Final Take from EMARKETER
Our event emcees share their top five takeaways from the day and answer your questions live.
More Speakers Will Be Added to Our Exciting Lineup Soon!
The speakers
Don’t miss out on the key insights and creator economy trends that will help your team thrive this year.
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Be where creators, commerce, and the future collide.
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Sarah Marzano
Principal Analyst, EMARKETER
Max Willens
Senior Analyst, EMARKETER
Lauren Griewski
Head of Sales and Partnerships, Chase Media Solutions
Featured Speakers
Sarah Marzano
Principal Analyst, EMARKETER
Elizabeth Neubauer-Donovan
Senior Vice President, Global Head of Retail & Commerce Media Networks, Kinesso
Niccolò Gloazzo
Senior Director, Media and Omnichannel, Kettle & Fire
Marc Cestaro
Senior Vice President, Sales, North America, InfoSum
Featured Speakers
Sky Canaves
Principal Analyst, EMARKETER
Michael Campi
Senior Vice President, Marketing, Maev
Mike Glaser Vice President of Commerce Media, PepsiCo
Christine Grammier
Vice President, Global Measurement Products, LiveRamp
Featured Speakers
Sarah Marzano
Principal Analyst, EMARKETER
Shawn McGahee
Head of Retail Media, Google
Featured Speakers
Ethan Chernofsky
Senior Vice President, Marketing, Placer.ai
Marissa Coslov
Vice President, EMARKETER
Featured Speakers
Suzy Davidkhanian
Vice President, Content, EMARKETER
Jeremy Goldman
Senior Director, Briefings, EMARKETER
Featured Speakers
register Now
Sky Canaves
Principal Analyst, EMARKETER
Michael Campi
Senior Vice President, Marketing, Maev
Christine Grammier
Vice President, Global Measurement Products, LiveRamp
Featured Speakers
Arielle Feger
Senior Analyst, Media Content, EMARKETER
Gabriel Paton
Senior Vice President, Sales Engineering, Infillion
Jonatan Fasano
Business Development Director,
Walmart Connect Mexico and Central America
Featured Speakers
Mastering Omnichannel Retail Media: Turning First-Party Data into Measurable Growth
As retail media continues to evolve, brands and retailers must embrace an omnichannel strategy to stay competitive. In this session, Walmart Connect and Infillion will explore how first-party data, in-store and offsite media, and advanced measurement capabilities are shaping the future of retail advertising. Gain actionable strategies and insider insights to help brands build meaningful connections, optimize performance, and drive measurable impact.
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