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Qualifying Money Market Funds (QMMF) don't have the same capital constraints that banks have on client money, allowing them to return a more attractive
rate of interest

The regulator allows for an attractive alternative to banks

Bank capital rules are making it more expensive for banks to hold client money on deposit, directly impacting the returns they can offer

Bank capital rules constrain returns on client money

Client money 
can significantly impact revenues

Under the MIFID II client money rules, firms can retain all or part of the interest earned on client money

REASONS 
WHY YOU SHOULD CARE