Optimize product-related COGS through automation
Develop Product Strategy for integration of new platform
CPO Onboarding
Hire and Onboard new CPO to lead product org
Top line growth
Grow LTV by increasing ASP
3%
only
15%
only
1/10
Case Study
Insight Partners Drives Bynder's M&A Integration Success
Recruited and onboarded Kevin Broom as CPO to lead product organization into the future post-integration. Provided Kevin with the onboarding packet, as well as additional support for three months, and best practices around product operations to help enable evidence-based product strategy.
CPO recruitment
Honed in on product-market in the mid-market and lower enterprise segment, targeting the Consumer vertical to maximize growth based on key metrics (i.e., win rates, ASP, and retention).
Reorganize Product Management
Developed platform strategy to optimize unit economics. Created common company UX that integrates all solutions around the flagship product, killed one of the new products as its own offering but still leveraging its architecture, and focused newly integrated product on maintaining current customer base while driving new customers to the flagship product.
New Product Strategy
Our Recommendations
Bynder Now
CPO is now leading the product organization, enabled with data & insights from product operations dashboards created by the Insight team. Bynder is deploying a consolidated product strategy to their sales & marketing teams, and will expect to capture significant efficiencies. Bynder’s product organization is now in the process of levelling their product ops through automated baselining – moving towards real-time product operations visibility.
Solution
Insight and Bynder were able to align on the most important objectives, and make a concerted push in product development to enable growth while still looking for the right CPO. We gave the team stability and direction by working closely with the executive team on product strategy, advising on long term plays and short term roadmaps to meet growth goals.
Background
“
Insight's product-driven SaaS knowledge and nuanced understanding of product/market fit, and my arguably crazy vision for what Bynder could become was the perfect partnership for continued growth and conquering new categories.
Chris Hall
Founder & CEO
Bynder
Bynder is a Digital Asset Management (DAM) company based in Amsterdam, with offices in Boston, London, Rotterdam, Barcelona, and San Mateo. It is a fast-growing (+40% YoY) company with ~$50MM annual revenue and over 300 employees. Having just acquired their biggest competitor, WebDAM, this big win for the company came with even bigger challenges. Suddenly, they were faced with the realities that come with a larger product organization. Bynder needed to scale their processes, practices, and organization to ensure the merger was a success. Insight Partners helped Bynder find a qualified Chief Product Officer to helm the ship and equip the company with the necessary tools so they could continue to thrive long after our engagement was over.
Areas Of Focus
Acquired largest competitor in 2018
3 Products
Serving 1000+ customers
300 Employees
Spread out across 5 countries
$50MM ARR
Martech Startup in Scale-up Stage
highlights
Reduce COGS
Stat data goes here
4,500
Stat data goes here.
48%
Stat data goes here.
$4.5M
M&A Integration
3
1
2
Recent M&A
Spread out across 5 countries
300 Employees
Serving 1000+ customers
3 Products
“
2
New Product Strategy
Developed platform strategy to optimize unit economics. Created common company UX that integrates all solutions around the flagship product, killed one of the new products as its own offering but still leveraging its architecture, and focused newly integrated product on maintaining current customer base while driving new customers to the flagship product.
3
New Product Strategy
Developed platform strategy to optimize unit economics. Created common company UX that integrates all solutions around the flagship product, killed one of the new products as its own offering but still leveraging its architecture, and focused newly integrated product on maintaining current customer base while driving new customers to the flagship product.
Bynder is a Digital Asset Management (DAM) company based in Amsterdam, with offices in Boston, London, Rotterdam, Barcelona, and San Mateo. It is a fast-growing (+40% YoY) company with ~$50MM annual revenue and over 300 employees. Having just acquired their biggest competitor, WebDAM, this big win for the company came with even bigger challenges- they were suddenly faced with the realities of a much larger product organization. Insight Partners needed to scale their processes, practices, and organization to ensure the merger was a success, find a qualified Chief Product Officer to helm the ship, and equip the company with the necessary tools so they could continue to thrive long after our engagement was over.
Background
Martech Startup in Scale-up Stage
$50MM ARR
Spread out across 5 countries
300 Employees
Serving 1000+ customers
3 Products
Acquired largest competitor in 2018
highlights