Recognition
Attention
Atmosphere
Growth
The Holidays
Cost
The Results
Six places where managers diverge. Same situation, two responses.
Tap any one.
The Fizziwig Test
Two managers. Same season. Same budget.
Two completely different companies.
Ebenezer Scrooge and old Fezziwig ran their businesses in the same city, in the same trade, in the same December. People remembered one of them fondly forty years later — the other one they avoided in the street.
The difference between them was not money. Fezziwig spent, by Scrooge's own estimate, three or four pounds. What separated them was smaller than that, and free.
Open the book and compare them, one habit at a time.
The Results
Cost
The Holidays
Growth
Atmosphere
Attention
The Results
The Fizziwig Test
The Results
Cost
Cost
The Holidays
The Holidays
Growth
Growth
Atmosphere
Atmosphere
Attention
Attention
Recognition
Recognition
Recognition
