Take a tour through the Programmatic Playground to learn how to navigate the many nuances of advertising to Under 18’s!
Contextual Tech
That’s Totally Cool
Contextual technology that blends a unique ecosystem of Under 18’s partners and media suppliers that guarantee relevance and ROI.
Brand Safety
Is a Necessity
Our purpose is to protect advertisers and today’s under 18’s led by human moderators that review content to ensure it’s brand safe and fraud free.
Our Performance
Earns High Grades
Carefully curated and highly relevant contextual environment to drive superior performance.
Compliancy
Our solution is KidSafe certified and meet data privacy laws for advertising to Under 18’s.
In a world of ‘firsts’ for kids and coming of age teens, our pioneering technology is way ahead of what’s available in market today and allows buyers to truly engage kids, teens or family audiences at scale.
Custom-built contextual ad environment with premium inventory and innovative ad units—alongside leading researchers and technologists.
Apps & Sites: 61%
YouTube: 89%
Programmatic: 93%
Apps & Sites: 71%
YouTube: 92%
Programmatic: 95%
Volley Through the Foursquares of Human Experts
The human-moderated approach to contextual advertising for kids and teens.
Global Clients
Capturing results, moments and memories.
Click each Polaroid to reveal who we work with!
Ready to jump in the sandbox with high-performing , guaranteed safe campaigns for under 18’s?
Here’s how you can scale performance through our
selection of sites, apps and networks.
Human by design
SELECTION
SCALE
OPTIMISATION
With human oversight you have the appropriate judgement applied to context that may have been missed by the machines.
Our programmatic offering delivers over 20% more effectiveness than your standard media campaigns.
Provided with Self Serve and Managed Service options.
Your scalable partner for Under 18’s audiences with access to over 30 SSPs across the APAC region.
CONNECTED KIDS
CONNECTED TEENS
Under 18’s At Scale
Our tools allow access to thousands of manually curated and reviewed sites, apps and games that Under 18’s love.
Guarded & Protected
We make sure our audience’s privacy is protected by modifying bid requests and filtering out data fields that could collect PII data (Personal Identifiable Information).
Special Moves & Tricks
Our paediatric psychologist network empowers you with unique data, research and insights about Under 18’s in combination with our state-of-the-art audience builder to achieve maximum effectiveness and engagement.
Park Curators
Carefully curated and custom built Under 18’s segment at your perusal.
Amanda Abel, BSocSc, BAppSc(Psych)(Hons), MAPS, MAAPi. Amanda is a Paediatric Psychologist and works with TotallyAwesome to provide culturally relevant and evidence-based psychological insights to help brands better understand the youth of today and ensure advertising is relevant, responsible and resonates.
PAEDIATRIC PSYCHOLOGIST
Our researchers and academic experts help create clear research-backed guidelines and navigate nuances in country/state governance of advertising to youth.
DATA, RESEARCH & INSIGHTS TEAM
Our commitee of teens and human moderators assist with creating direction and benchmarks for the expected standards in regards to content served to kids/teens.
OUR TRIBES OF KID & TEEN MODERATORS
PRESS TO START
Ages: 4-12
Monthly Active Users
across 14 countries
Ages: 13-18
Monthly Active Users across 14 countries
Under 18’s Contextual Targeting
Brand
Safety
Best-In-Class
Performance
Compliant At Heart
Compliant At Heart
CONTACT US
CONTACT US
CONTACT US
Click to explore
Click to Explore
welcome to our
programmatic
playground
The first-of-its-kind digital platform
that allows advertisers to safely and efficiently engage kids and teens (Under 18’s) at scale using the best-in-class programmatic tech.
best-in-class
266M
173M
Our tech team implements best-in-class AI and machine learning to ensure the power is in the page, not the publisher, which allows for engaging, brand safe and programmatically-enabled ad placements.
UNDER 18’S AI SPECIALISTS
CONTACT US
Custom Built For Under 18's
Reaching Under 18's At Scale
A Scalable Digital Playground