Source: The Ipsos Consumer Tracker, fielded March 25 – March 26, 2025 among 447 U.S. adults who indicated using AI and March 19-20, 2024 among 414 U.S. adults who indicated using AI
Which of the following, if any, have you used generative AI products/services for? (AI users)
IPSOS DATA DROPS:
Boycotts in America
March 2025
Key Takeaways:
69% of American AI users say they’ve used it to search for information. That makes it the most popular use of AI and the one that’s gained the most in popularity over the last year, according to the Ipsos Consumer Tracker.
AI users are also more likely than they were in 2024 to say they’ve used AI to increase their productivity, get recommendations, or help make decisions. On the other hand, the relative popularity of artistic use cases has stayed steady or slipped.
Despite these gains among Americans who already use AI, the past year has brought only modest increases in awareness and adoption among the general population. As it stands, just one in ten Americans say they use AI often.
More people are using AI to write emails, but the popularity of AI art has stalled
While the increases in other uses aren’t quite as dramatic, more AI users are automating away administrative tasks: 31% now say they've used AI to complete tasks at work, and one in three say they’ve used AI to write emails.
Yet the use of generative AI tools for creative purposes (like making visual art or writing a poem) has stayed steady or, in some cases, slipped — which lines up with the negative trend we’ve seen in the terms Americans use to describe AI-generated media.
2
Between March 2024 and March 2025, the percentage of Americans who told us they were somewhat or very familiar with AI ticked up five points, from 70% to 75%.
The rate of adoption remained similarly steady, with the percentage of all Americans who say they use the technology “sometimes or often” climbing just three points (from 42% to 45%).
Total
Source: The Ipsos Consumer Tracker, fielded March 25 – March 26, 2025 among 1,085 U.S. adults
How often, if at all, do you feel like you use generative AI products/services like ChatGPT, DALL-E, Bard, or Bing chatbot? (Sometimes or often)
42%
45%
Overall, AI awareness and adoption has only increased slightly over the last year
3
Despite some modest gains in usage and awareness among women and the oldest and wealthiest Americans, in March 2025, as in March 2024, just one in ten Americans says they use AI often.
The 45% of Americans who say they use AI are more likely to have tried it for almost everything we asked about compared to this time last year.
In March 2024, nearly half of American AI users said they used AI to search for information. This time around, there's a 21-point spike in that reply, bringing it to 69%.
Summarizing complex subjects
Source: The Ipsos Consumer Tracker, fielded March 25 – March 26, 2025 among 447 U.S. adults who indicated using AI and March 19-20, 2024 among 414 U.S. adults who indicated using AI
Which of the following, if any, have you used generative AI products/services for? (AI users)
Most American AI users have used it to search for information
1
It’s likely that information is shaping how they spend their time and money. 37% of AI users now say they’ve used the technology to compare things, and one in three say they’ve used it to get personalized recommendations.
What's Next
Whether they use chatbots as an all-in-one information source or depend on AI-powered search engines, AI is already helping Americans make decisions. That includes how they shop and spend. Brands of all sorts will need to find ways not that they’re not written out of Americans’ decision-making process.
Many Americans have found practical uses for AI — but enthusiasm for some of the flashier applications, like generating art, has stagnated. Brands looking to produce similar offers or leverage AI-generated assets should take note.
The lagging rate of AI awareness and adoption among the general population suggests that for all the innovation and investment, leading AI brands still have a ways to go when it comes to reaching Americans and delivering on the promise of the technology.
TO LEARN MORE, CONTACT: Stephanie Bannos Head of Business Transformation stephanie.bannos@ipsos.com Or visit the Ipsos Consumer Tracker archive and the Ipsos Top Topics page.
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IPSOS DATA DROPS:
Boycotts in America
March 2025
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April 2025
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Getting personalized recommendations
Brainstorming
Comparing things (e.g., items you want to purchase, places to go, etc.)
Searching for information
23% 30%
27% 33% 25% 36% 29% 37% 48% 69%
March 25-26, 2025 March 19-20, 2024
27% 33% 25% 36% 29% 37% 48% 69%
25% 36% 29% 37% 48% 69%
29% 37% 48% 69%
48% 69%
25%
23%
Writing a creative story, poem, song or other creative piece
Creating visual art (e.g., images/video)
Organizing information or data that I provide
Completing tasks for work
Entertainment
March 25-26, 2025 March 19-20, 2024
Writing emails
28%
26%
22%
28%
26%
31%
30%
33%
23%
34%
March 25-26, 2025 March 19-20, 2024
Male
Female
18-34
35-54
55+
Under $50K
$50K-<$100K
$100K+
$125K+
49%
51%
33%
38%
60%
57%
46%
55%
19%
24%
43%
40%
41%
42%
42%
49%
44%
50%
69% of American AI users say they’ve used it to search for information. That makes it the most popular use of AI and the one that’s gained the most in popularity over the last year, according to the Ipsos Consumer Tracker.
Despite these gains among Americans who already use AI, the past year has brought only modest increases in awareness and adoption among the general population. As it stands, just one in ten Americans say they use AI often.
The lagging rate of AI awareness and adoption among the general population suggests that for all the innovation and investment, leading AI brands still have a ways to go when it comes to reaching Americans and delivering on the promise of the technology.
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