% disagree
GLOBAL AVERAGE
71
86
Indonesia
%
agree
25
12
14
84
India
15
83
South Africa
15
83
Israel
82
15
Singapore
82
16
China
82
16
South Korea
81
13
Kingdom of Saudi Arabia
81
17
New Zealand
81
17
Hong Kong SAR
80
16
Great Britain
79
18
UAE
79
19
Vietnam
79
19
Brazil
78
19
Australia
78
20
Morocco
77
17
Japan
77
19
Malaysia
77
21
Netherlands
74
23
Denmark
73
23
Thailand
73
21
Poland
72
26
Philippines
71
24
United States
71
26
Greece
70
27
Romania
70
26
Italy
70
27
Spain
69
27
France
69
27
Canada
69
28
Bulgaria
68
32
Zambia
68
27
Argentina
68
31
Nigeria
68
28
Germany
67
27
Belgium
66
28
Costa Rica
66
30
Sweden
65
31
Peru
62
32
Guatemala
62
35
Mexico
61
33
Panama
61
33
Dominican Republic
61
35
Chile
61
36
Pakistan
60
33
Turkey
57
35
Ecuador
56
44
Kenya
55
42
Colombia
50
45
Puerto Rico
% agree
% disagree
GLOBAL AVERAGE
71
86
25
Indonesia
12
India
84
14
South Africa
15
83
Israel
15
83
Singapore
15
82
China
16
82
South Korea
16
82
Kingdom of Saudi Arabia
13
81
New Zealand
17
81
Hong Kong SAR
17
81
Great Britain
16
80
UAE
18
79
Vietnam
19
79
Brazil
19
79
Australia
19
78
Morocco
20
78
Japan
17
77
Malaysia
19
77
Netherlands
21
77
Denmark
23
74
Thailand
23
73
Poland
21
73
Philippines
26
72
United States
24
71
Greece
26
71
Romania
27
70
Italy
26
70
Spain
27
70
France
27
69
Canada
27
69
Bulgaria
28
69
Zambia
32
68
Argentina
27
68
Nigeria
31
68
Germany
28
68
Belgium
27
67
Costa Rica
28
66
Sweden
30
66
Peru
31
65
Guatemala
32
62
Mexico
35
62
Panama
33
61
Dominican Republic
33
61
Chile
35
61
Pakistan
36
61
Turkey
33
60
Ecuador
35
57
Kenya
44
56
Colombia
42
55
Puerto Rico
45
50
To what extent do you agree or disagree with the following statement?
I cannot imagine life without the internet
Base: 48,579 adults aged 16–75 across 50 markets, interviewed online between 23 September and 14 November 2022
To what extent do you agree or disagree with the following statement?
I am generally willing to spend extra for a brand with an image that appeals to me
Base: 48,579 adults aged 16–75 across 50 countries, interviewed online between 23 September and 14 November 2022