IPSOS DATA DROPS:
Boycotts in America
March 2025
IPSOS DATA DROPS:
Boycotts in America
March 2025
IPSOS
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Join us in Austin
March 14 – 18, 2026
Trust, Taste & Tomorrow: How Humans and AI Decide (Together)
Join Ipsos, in partnership with RTL, for an intimate, invitation-only dinner at Suerte, one of Austin’s most celebrated Mexican restaurants. This curated evening brings together senior leaders, clients, and partners to explore trust, judgment, and decision-making in an AI-enabled world.
March 17 6:00pm CT Ipsos After Hours
Suerte | East Austin, TX
Manuel Garcia-Garcia Global Lead of Science Activation, Research & Strategy Ipsos
Michael Joffe Adjunct Professor / Global Marketing
New York University / Google
Ian Beacraft CEO Signal And Cipher
Matt Carmichael Editor
What the Future
Foresight Improv
March 16 4:00pm – 5:00pm CT SXSW Panel
JW Marriott - Salon E, Austin, TX
Do you wish you could predict the future? Come challenge our panel of futurists as they try to do it themselves!
In 2024, SXSW attendees put a panel of futurists’ knowledge to the test, challenging them to improvise their view on the future of 18 audience-selected topics from toilet paper to war to thinking. Attendees submitted ideas into a fishbowl that spurred a constructive view of the future of a topic, in 3 minutes or less. This year we hope to return bigger and better with some new tricks and twists. Expect a rousing, dynamic, fun-filled adventure into the future and beyond!
Annie Hardy Global AI Architect and Futurist Cisco
Alexandra Whittington Futurist and manager on the Future of Business team
TATA Consultancy Services
Ipsos partners with clients and industry leaders to elevate the future of creative.
As the old adage goes: if you know, you know. And that’s why Ipsos and many of America’s biggest brands will be in Austin, Texas attending the biggest creative show in the country. What started as a music festival 40 years ago, has grown into a weeklong celebration of innovation, film & TV, and music. Ipsos experts will be partnering with clients and industry leaders to share meaningful and breakthrough insights. See you there!
Where to find us at SXSW
Out and About
Wherever you find yourself in Austin, Ipsos will be close by, helping shape conversations that drive the future of our industry.
Throughout the week, you’ll find us speaking and participating at a wide range of venues, from official stages to exclusive partner activations. This includes a panel discussion and workshop at SXSW, several thought leadership sessions with FQ Lounge ™ @SxSW, and a featured talk at ADWEEK House. Take a look at the detailed schedule below.
Ipsos After Hours
We’re delighted to be hosting three exclusive dinner events (March 14, March 15, and March 17) where you can join us for networking with the industry’s most seasoned marketing and insights professionals.
Schedule overview
Click to see session details
Foresight Improv
Manuel Garcia-Garcia Global Lead of Science Activation, Research & Strategy Ipsos
Michael Joffe Adjunct Professor / Global Marketing
New York University / Google
Smarter Together:
The Cognitive Toolkit for Better AI
March 18 1:00pm – 3:00pm CT SXSW Workshop
Courtyard Marriott
Rio Grande Ballroom 1, Austin, TX
As AI reshapes how we think, feel, and decide, this workshop explores how marketers, researchers, and creators can design more human-centered AI systems. Blending neuroscience, behavioral science, and real-world case studies, we’ll unpack the psychology behind trust, emotion, and collaboration in AI. Participants will leave with a framework for building AI that enhances—not replaces—human insight, helping teams navigate this new era with curiosity, empathy, and practical wisdom.
March 16
Trust, Taste & Tomorrow: How Humans and AI Decide (Together)
6:00pm CT Ipsos After Hours
Suerte | East Austin, TX
March 17
Smarter Together:
The Cognitive Toolkit for Better AI
1:00pm – 3:00pm CT SXSW Workshop
Courtyard Marriott - Rio Grande Ballroom 1, Austin, TX
March 18
The Business of Fandom: Where Sports is Headed Next
March 14
3:30 - 4pm CT
FQ Lounge ™ @SxSW Waller Creek Boathouse, Austin, TX
Sports is no longer confined to game day, it’s a year-round cultural and commercial force. As fan expectations evolve, leagues, teams, and brands must rethink how they show up across platforms and communities. Hear how leaders are expanding audiences, deepening loyalty, and unlocking new revenue streams that last.
Trust is the Tech: Scaling AI with Confidence
March 15 3pm CT FQ Lounge ™ @SxSW
Waller Creek Boathouse, Austin, TX
AI tools are proving what’s possible, but real impact comes when people are ready to use them. This panel reframes AI adoption as a human opportunity, exploring how trust can be intentionally designed and nurtured at work. Through the lens of psychology, emotion, and lived experience, leaders will share how to build confidence in AI, from transparency, risk, accountability, and culture.
Mark Ritson Founder MiniMBA
The Most Important Marketing Story of 2026
March 15 11-12pm CT ADWEEK House
Accenture Austin
323 Congress Ave, Austin, TX
Join Ipsos and Mark Ritson at the ADWEEK House for a first look at our new report ‘Marketing Anchors’, exploring the relationship between marketing fundamentals and decision making in times of transformation. We will reveal fresh evidence from our interviews with 1,500 marketers on how to boost marketing effectiveness – and share insights on:
Building a high performing marketing team in 2026
How capability inspires confident decision making
How to arm yourself and your business to face transformation
With expert analysis from Mark Ritson, we will go beyond describing the current state of marketing, to informing marketers on how to build influence, boost confidence and make effective decisions.
Trust is the Tech: Scaling AI with Confidence
3pm CT FQ Lounge ™ @SxSW
Waller Creek Boathouse, Austin, TX
March 15
The Business of Fandom: Where Sports is Headed Next
3:30 - 4pm CT
FQ Lounge ™ @SxSW Waller Creek Boathouse, Austin, TX
March 14
The Most Important Marketing Story of 2026
11-12pm CT ADWEEK House
Accenture Austin, 323 Congress Ave, Austin, TX
4:00pm – 5:00pm CT SXSW Panel
JW Marriott - Salon E, Austin, TX
Manuel Garcia-Garcia Global Lead of Science Activation, Research & Strategy Ipsos
Event Details
Event Details
Event Details
Event Details
Email us to request an invitation
Please RSVP – space is limited
Manny Flores EVP, Head of Commercial Strategy Ipsos
Lindsay Franke Group President, North America Ipsos
Lindsay Franke Group President, North America Ipsos
Michael Woolard CEO
Yellowbird Foods
Courtney McHugh Vice President, Marketing & Sports Marketing Kendra Scott
Mike Reidy SVP, SMB Growth, Advertising & Partnerships NBCUniversal
Meisha-ann Martin VP of People Research Workhuman
Samantha Tucker-Samaras SVP Science & Technology, Digital Transformation and Clinicals, Personal Care R&D Unilever
Emily Stewart Senior Correspondent (Moderator)
Business Insider
Henry Coutinho-Mason Author The Future Normal