Generative AI is more than a toy – it can help brands scale in profound new ways. But you still need to keep humans in the mix. Here’s how to find that balance.
Over the last year, you’ve been wowed by presentations and LinkedIn posts about artificial intelligence’s potential to remake the world as models and tools advance at breakneck speed.
So it’s time to move past the “wow” phase and start asking “how can I use this to grow my business?”
There are three key ways brands can use this powerful, near-instantaneous generative AI technology to scale, explore below to find out how:
Testing and experimentation
Analyzing data
Ideation and creation
To come up with concepts and creative quickly
To test those ideas when time, money, or other contingencies don’t allow for a full human-testing focus group
EXPLORE
EXPLORE
EXPLORE
EXPLORE ➜
EXPLORE ➜
To collect responses and analyze them more quickly and efficiently, to glean takeaways quickly and accurately
To collect responses and analyze them more quickly and efficiently, to glean takeaways quickly and accurately
EXPLORE
To collect responses and analyze them more quickly and efficiently, to glean takeaways quickly and accurately
To collect responses and analyze them more quickly and efficiently, to glean takeaways quickly and accurately
Analyzing data
EXPLORE
To collect responses and analyze them more quickly and efficiently, to glean takeaways quickly and accurately
Analyzing data
After decades where artificial intelligence and machine learning tools were only accessible to data, digital and performance marketing experts, today’s generative AI solutions are democratizing the use of this technology across organizations and transforming the business landscape by bringing powerful new tools to the hands of more users.
AI:
GEN
HOW
TO
WOW
FROM
GEN AI: FROM WOW TO HOW
Generative AI is more than a toy – it can help brands scale in profound new ways. But you still need to keep humans in the mix. Here’s how to find that balance.
INSIGHTS TO ACTIVATE
AI:
GEN
HOW
TO
WOW
FROM
GEN AI: FROM WOW TO HOW
Generative AI is more than a toy – it can help brands scale in profound new ways. But you still need to keep humans in the mix. Here’s how to find that balance.
INSIGHTS TO ACTIVATE