Welcome to the Canadian edition of What The Future, Ipsos' award-winning foresight magazine. What the Future is a dispatch from the future with exclusive data, and expert insights from Ipsos and other leading-edge companies, digging into the trends that will shape the world in the months, years and decades to come.
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Recent Issues
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Explore how the foundations of family life in Canada are being fundamentally reshaped — and what that means for the brands, businesses, and systems built around older assumptions.
What The Future: Family
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Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.
What The Future: Wellness
Diane Ridgway-Cross is the Canada Country Lead for Ipsos Strategy3, Ipsos’ in-house strategic growth consultancy, helping organizations navigate a more complex business landscape where disruption is relentless, customer expectations are ever increasing, and competitive advantage is never guaranteed. Drawing on Strategy3’s integrated work across corporate, brand, and customer strategy—and anchored in deep trends and foresight expertise—she partners with organizations to turn macro change into clear strategic choices and future-ready growth agendas.
Managing Editor, What the Future Canada