IPSOS DATA DROPS:
Boycotts in America
March 2025
Key Takeaways:
A majority of Americans are concerned that tariffs could impact their ability to afford essential healthcare, including medication they currently take, future prescriptions, and healthcare services in general.
Younger adults, lower-income households, and suburban residents are particularly concerned, highlighting potential disparities in access to care.
While this concern exists across the political spectrum, Democrats and independents are more worried about this issue than Republicans.
Most Americans also think tariffs could impact the cost of checkups and appointments
Concern about the impact of tariffs isn’t limited to prescriptions themselves: nearly two-thirds (60%) think tariffs could mean higher prices for other healthcare services, such as visits to the doctor or care provider appointments.
Again, low earners are more worried than high earners, and adults aged 18-34 are significantly more concerned (68%) about potential price increases than those aged 55+ (54%). Rural Americans are also less concerned than those living in the suburbs or the city.
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Americans’ political views correlate with their views on this issue. Slightly less than half of Republicans are worried about affording current medications, compared to a majority of Democrats (70%) and over half of independents (57%) .That pattern holds true for the expected cost of future medications and other healthcare services.
There’s a partisan split in what Americans think tariffs mean for their healthcare
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Just over half of Americans are concerned that tariffs will impact their ability to afford their current prescriptions — but nearly two-thirds fear that tariffs will impact the cost of prescriptions they may need in the future.
64% of Americans think tariffs will impact their ability to afford future prescriptions
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Individuals with household incomes under $50K are more concerned than higher earners about price increases for both prescription medications they currently take and those they may need down the line.
Americans from the suburbs are also more concerned than their rural or urban peers.
What's Next
According to the Ipsos Consumer Tracker, a majority of Americans expect higher healthcare costs, and half of them don’t know what products will be subject to tariffs. So there’s a clear need for clear communication about pricing and what will and won’t be subject to higher costs.
Pharmaceutical companies and healthcare providers must understand how these anxieties vary by demographic in order to communicate effectively.
Healthcare providers should continue to stress the importance of medication adherence, even if tariffs increase costs, as medication adherence and consistent care are essential for positive patient outcomes.
TO LEARN MORE, CONTACT: Jeff Wasserman Senior Vice President jeff.wasserman@ipsos.com Or visit the Ipsos Consumer Tracker archive and the Ipsos Top Topics page.
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IPSOS DATA DROPS:
Boycotts in America
March 2025
IPSOS DATA DROPs
How americans think tariffs will impact their healthcare
May 2025
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Source: Ipsos Consumer Tracker, fielded May 6−7, 2025 among 1,094 U.S. adults
Source: Ipsos Consumer Tracker, fielded May 6−7, 2025 among 1,094 U.S. adults
Source: Ipsos Consumer Tracker, fielded May 6−7, 2025 among 1,094 U.S. adults