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Unlocking Brand Success in 2023
Change or Be Changed:
Ipsos After hours
Feb. 21 6:00-9:00pm Los Angeles, Santuari Restaurant
Meet Our Experts
Many thanks to our experts who joined us to discuss how brands can lead and succeed in turbulent times by shaping expectations, understanding context, and acting with empathy.
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What to Expect
Contact
Questions on our event?
Contact: Megan.Philpott@ipsos.com
© Ipsos North America 2023
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Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the Wall Street Journal and USA Today best-selling author of Assemblage: The Art and Science of Brand Transformation.
Emmanuel’s background combines over 17 years of market research and marketing experience with strong academic achievements.
At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications.
People have changed. The game has changed. The world has changed. Brands need to change along with it.
Ipsos insights powered by extensive research, exclusive data, and the latest findings in the behavioral sciences.
A conversation about strategies, solutions, and opportunities to address changing brand expectations.
Highlights include:
Emmanuel Probst
Global Lead, Brand Thought-Leadership at Ipsos
James Conrad is a veteran of consumer and customer insights. He has worked and lived around the world working for some of the biggest names in research consultancy, including Millward Brown, TNS, GfK and Kantar. He’s spent time with tech startups and consultancy boutiques along the way to round out his 30-year career.
James now leads Market Strategy and Understanding in the US for Ipsos, leading a team of research strategists tackling the toughest challenges facing brand and companies. He loves sharing his perspective with those in the industry, both young and old. James has been on the advisory council of several academic institutions and industry organizations.
James Conrad
US Lead, Ipsos Market Strategy & Understanding
We’re currently seeing a radical shift in how products are chosen. This means that marketers who recognize and relate to their audience can reshape demands — and win a huge competitive advantage. Will your brand shape this new reality, or be shaped by it?
Join Ipsos on February 21 for Change or Be Changed: Unlocking Brand Success in 2023, an exclusive and intimate evening of insights and networking at Santuari Restaurant in Toluca Lake, Los Angeles. This event will mark the launch of Ipsos’ Expectations / Context / Empathy framework, a powerful model for understanding how personal, social, and cultural factors can drive brand success.
Before you can transform expectations, you need to understand your audience and their context with empathy. That’s where we come in.
JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023 JOIN IPSOS TO UNLOCK BRAND SUCCESS IN 2023
In our dynamic world, brands are no longer in control: People are.
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Join Ipsos on February 21 for Change or Be Changed: Unlocking Brand Success in 2023, an exclusive and intimate evening of insights and networking at Santuari Restaurant in Toluca Lake, Los Angeles.
This event will mark the launch of Ipsos’ Expectations / Context / Empathy framework, a powerful model for understanding how personal, social, and cultural factors can drive brand success.
Revisit our
presentation here
James Conrad is a veteran of consumer and customer insights. He has worked and lived around the world working for some of the biggest names in research consultancy, including Millward Brown, TNS, GfK and Kantar. He’s spent time with tech startups and consultancy boutiques along the way to round out his 30-year career.
James now leads Market Strategy and Understanding in the US for Ipsos, leading a team of research strategists tackling the toughest challenges facing brand and companies. He loves sharing his perspective with those in the industry, both young and old. James has been on the advisory council of several academic institutions and industry organizations.
James Conrad
US Lead, Ipsos Market Strategy & Understanding
Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the Wall Street Journal and USA Today best-selling author of Assemblage: The Art and Science of Brand Transformation.
Emmanuel’s background combines over 17 years of market research and marketing experience with strong academic achievements.
At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications.
Emmanuel Probst
Global Lead, Brand Thought-Leadership at Ipsos
Kristine Swanepoel is the US Head of Strategy at Rufus, Initiative’s Amazon-dedicated team. A comms strategy leader with extensive experience in US and APAC agencies, including local and global campaign work, Swanepoel has partnered with clients including Intel B2B, The Coca-Cola Company, and Kia Motors. Now, she leads US thought leadership agenda across all of Amazon's lines of business, and is responsible for driving best-in-class strategic planning efforts, from data-driven consumer insights and growth audience identification to communications planning and ideation.
Kristine Swanepoel
US Head of Strategy, Rufus
Kristine Swanepoel is the US Head of Strategy at Rufus, Initiative’s Amazon-dedicated team. A comms strategy leader with extensive experience in US and APAC agencies, including local and global campaign work, Swanepoel has partnered with clients including Intel B2B, The Coca-Cola Company, and Kia Motors. Now, she leads US thought leadership agenda across all of Amazon's lines of business, and is responsible for driving best-in-class strategic planning efforts, from data-driven consumer insights and growth audience identification to communications planning and ideation.
Swanepoel Kristine
US Head of Strategy, Rufus
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Fireside chat with special guest Kristine Swanepoel, US Head of Strategy at Initiative
Fireside chat with special guest Kristine Swanepoel, US Head of Strategy at Initiative
Learn more about Brand Success by Ipsos
Revisit our presentation here
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Brand Success by Ipsos
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