Learn More
Unlocking Brand Success in 2023
Change or Be Changed:
Ipsos After hours
March 9 | 6:00-9:00pm
NYC, The Press Lounge
Reserve Your Spot
Meet Our Experts
A cocktail reception at The Press Lounge, with breathtaking 360-degree views of the NYC skyline.
The Press Lounge
UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS
See the venue
View event recording
653 11th Ave 16th Floor, New York, NY
6pm-6:45pm
Arrival, Cocktails, Mingling
7:30pm – 9:00pm
Cuisine and Conversation
6:45pm-7:30pm
Presentation and Discussion
The world is in crises
What to Expect
Contact
Questions on our event?
Contact: Megan.Philpott@ipsos.com
© Ipsos North America 2023
Back to Top
The world isn’t in crisis
Oscar Yuan is the CEO and President of Ipsos Strategy3, Ipsos’ marketing, brand and innovation consultancy. In addition to leading the global organization with a presence in 19 markets and sitting on the leadership board of Ipsos North America, he is also an active Partner in the firm where he serves select clients as an experienced executive advisor. In his role as Partner, he specializes in the food/beverage and retail/hospitality industries, and has worked closely with organizations such as Target, Coca Cola, Nestle, Nordstrom, Samsung, and McDonald's.
Oscar holds an MBA from Harvard Business School and two undergraduate degrees from Stanford University, in Economics and International Relations. In addition to English, he also speaks French and Mandarin Chinese.
Oscar Yuan
CEO & President, Ipsos Strategy3
Lindsay Franke, service line President at Ipsos, is an expert on advertising and brand strategy. She has partnered with numerous global organizations and Fortune 500 companies to develop and refine their marketing strategies, and has spearheaded the launch of several cutting-edge creative development solutions across her 16 years at Ipsos.
Among her honors are an appointment to the ARF Board and a role as a sponsor and judge for the annual David Ogilvy Awards. Franke is also a vocal advocate for gender equality in the advertising industry, and has led partnerships with The Female Quotient and ANA/SeeHer to support accurate gender portrayal and representation in advertising.
Lindsay Franke
President, Ipsos Creative & Innovation
(tap images for bio)
UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS UNLOCKING BRAND SUCCESS
Unlock Brand Success in 2023
The Schedule
6pm-6:45pm
Arrival, cocktails, mingling
7:30pm – 9:00pm
Cuisine & Conversation
6:45pm-7:30pm
Presentation and discussion
The Schedule
Questions on our event?
Contact: Allexandra.Markowski@ipsos.com
Contact: Allexandra.Markowski@ipsos.com
See his website here
Rajit Chakravarty
Senior Director of Brand Equity at the Coca-Cola Company
David Robson is a renowned science writer and public speaker. He is the author of two books on human behavior and the brain: “The Intelligence Trap: Why Smart People Make Dumb Mistakes,” and “The Expectation Effect: How Your Mindset Can Transform Your Life.” Robson has received several honors from the Association of British Science Writers and the UK Medical Journalists’ Association.
David Robson
Award-winning author and speaker
People have changed. The game has changed. The world has changed. Brands need to change along with it.
In our dynamic world, brands are no longer in control: People are.
Exclusive Ipsos insights powered by the latest research and data
Highlights include:
A presentation from David Robson on empathy and the behavioral science behind “The Expectation Effect”
We’re currently seeing a radical shift in how products are chosen. This means that marketers who recognize and relate to their audience can reshape demands — and win a huge competitive advantage. Will your brand shape this new reality, or be shaped by it?
Join Ipsos on March 9 for Change or Be Changed: Unlocking Brand Success in 2023, an intimate evening of insights and networking at The Press Lounge, a stunning rooftop lounge in Manhattan.
This event will mark the launch of Ipsos’ Expectations / Context / Empathy framework, a powerful model for understanding how personal, social, and cultural factors can drive brand success.
Before you can transform expectations, you need to understand your audience and their context with empathy. That’s where we come in.
A conversation about strategies, solutions, and opportunities to address changing brand expectations
Introducing Brand Success by Ipsos
Rajit Chakravarty is Senior Director, Brand Equity at The Coca-Cola Company. A versatile marketer with deep expertise in consumer insights and a breadth of experience across industry sectors, Chakravarty has worked with groups ranging from startups to multinational firms across three continents and delivered high-impact insights to build enduring, world-class brands.
In senior insights roles at The Coca-Cola Company, Abbott, and BP, he has helped organizations understand the needs, attitudes and behavior of their consumers, make smart choices in the marketing mix, and discover opportunities to differentiate their brand.
David Robson is a renowned science writer and public speaker. He is the author of two books on human behavior and the brain: “The Intelligence Trap: Why Smart People Make Dumb Mistakes,” and “The Expectation Effect: How Your Mindset Can Transform Your Life.” Robson has received several honors from the Association of British Science Writers and the UK Medical Journalists’ Association.
David Robson
Award-winning author and speaker
Rajit Chakravarty is Senior Director, Brand Equity at The Coca-Cola Company. A versatile marketer with deep expertise in consumer insights and a breadth of experience across industry sectors, Chakravarty has worked with groups ranging from startups to multinational firms across three continents and delivered high-impact insights to build enduring, world-class brands.
In senior insights roles at The Coca-Cola Company, Abbott, and BP, he has helped organizations understand the needs, attitudes and behavior of their consumers, make smart choices in the marketing mix, and discover opportunities to differentiate their brand.
Rajit Chakravarty
Senior Director of Brand Equity at the Coca-Cola Company
Free parking: 550 West 45th Street
Luis Enrique González is a Marketing Knowledge Director at Grupo Bimbo. An expert marketer with nearly forty years of experience in brand management and insights, including 24 years at The Coca-Cola Company and 12 years at Grupo Bimbo, González uses quantitative and qualitative global research to develop products that contribute to solid brands and companies.
Luis Enrique González
Marketing Knowledge Director, Grupo Bimbo
hover over images to read bios
Luis Enrique González is a Marketing Knowledge Director at Grupo Bimbo. An expert marketer with nearly forty years of experience in brand management and insights, including 24 years at The Coca-Cola Company and 12 years at Grupo Bimbo, González uses quantitative and qualitative global research to develop products that contribute to solid brands and companies.
Luis Enrique González
Marketing Knowledge Director, Grupo Bimbo
Amanda Fraga is Vice President, Insights, Mastercard North America. Her team is responsible for uncovering rich cultural trends and relevant consumer insights that drive MasterCard’s growth across product and marketing.
Earlier in her two-decade career, Fraga served as a Vice President of Strategy, Insights & Innovation at Live Nation, where she created and grew the company’s global insights and strategy capabilities, and as a Director of Strategy, Insights, and Innovation at Omnicom / C Space, where she advised top global clients on product innovation and brand architecture. Fraga’s studies have been featured at Cannes International Festival of Creativity, Advertising Week, Youth Marketing Summit and covered in Fast Company, AdWeek, Billboard, and The Boston Globe.
Amanda Fraga
VP, Strategy, Insights, & Innovation, Mastercard
Amanda Fraga is Vice President, Insights, Mastercard North America. Her team is responsible for uncovering rich cultural trends and relevant consumer insights that drive MasterCard’s growth across product and marketing.
Earlier in her two-decade career, Fraga served as a Vice President of Strategy, Insights & Innovation at Live Nation, where she created and grew the company’s global insights and strategy capabilities, and as a Director of Strategy, Insights, and Innovation at Omnicom / C Space, where she advised top global clients on product innovation and brand architecture. Fraga’s studies have been featured at Cannes International Festival of Creativity, Advertising Week, Youth Marketing Summit and covered in Fast Company, AdWeek, Billboard, and The Boston Globe.
Amanda Fraga
VP, Strategy, Insights, & Innovation, Mastercard
Revisit our presentation
Learn more in our at-a-glance overview –
Empathy, Context, Expectations: 3 keys to unlock Brand Success
For More Information
Click Here
