The world is changing. Fast.
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The world is moving fast. Ipsos moves faster.
Your margin for error is getting smaller. Your budget is getting tighter.
And across industries, from middle management to the C-suite, you and your colleagues are being challenged to adapt and grow more efficiently than ever before.
Under these conditions, Insights professionals have a clear and urgent mandate: to be the definitive voice of the consumer for their organization and guide smart decisions. And today, that’s easier said than done. You need data on global markets, hyperlocal consumer niches, and everything in between. You need to use that data to get ahead of the trends and technologies reshaping your industry at a breakneck pace. You need to communicate these insights quickly and with compelling forward-looking stories throughout your organization. You need innovative solutions. You need to prove the value and impact of this work to internal stakeholders. And you need to do all this with more speed and agility in an increasingly unpredictable world.
But for any of this to happen, you need complete trust in your data.
And that’s why the world’s most innovative brands work with Ipsos.
As a trusted partner to the world’s biggest companies, including 25 of Fortune’s 30 Most Admired Companies in the World, Ipsos is uniquely positioned to get decision-makers the information they need to get things right and get ahead with a total understanding of society, markets and people.
When you work with Ipsos, you gain access to a comprehensive suite of market research, public opinion polling, data analysis and consulting capabilities across more than 90 global markets, backed by deep sector expertise – all under one roof.
Solutions
We understand and know how to navigate some of the most existential challenges – and opportunities – you face in your role and across the Insights and Analytics Industry:
Democratisation of Data and Proliferation of Generative AI
There are multiple sources of Insights and Analytics in most big companies. It's not just consumer insights that are guiding executive decision makers, which sometimes leads to faulty inferences and less-than-ideal actions. AI has only compounded this problem.
That’s why Ipsos’ broad suite of AI tools is anchored in insights from real people and vetted by subject matter specialists – powering Insights professionals to channel the authoritative voice of the consumer, faster and more effectively than ever before.
Accessing High Quality Canadian Respondents
Meeting the Demand for Fast, Flexible, and Agile Insights
Real-time, agile insights are increasing in importance. As businesses must increasingly react to an always-on business cycle that demands nimble pivots, brands tell us they often look to be “fast and directionally right” as opposed to “precise and wrong.” That’s leading teams to field quicker-turn surveys that can get them data faster, which you can then go back and refine.
That’s why we built the Ipsos.Digital DIY toolkit, so Insights professionals can get what you need overnight from a data provider you can trust. And that’s why we provide reputational analysis on demand with Ipsos RISE, which helps future-proof businesses by detecting the signals that will shape tomorrow.
Predictive Measurement and Foresight
In today’s increasingly uncertain world, there is more pressure than ever for Insights professionals to be forward-looking and predictive. To keep Insights as relevant as possible, brands tell us it’s not about looking at a rearview mirror, but rather headlights on where things are going. Brands need to use foresight, relying on bulletproof existing data as a base to speed ahead.
That’s why we have foresight teams in Canada and across the world, following the latest Global Trends and working to help you adapt them to your business.
Learn more
The world is changing. Fast.
Company profit margins are getting slimmer. Your margin for error is getting smaller. And across industries, from middle management to the C-suite, leaders are being challenged to adapt more efficiently than ever before.
The world is changing. Fast.
Company profit margins are getting slimmer. Your margin for error is getting smaller. And across industries, from middle management to the C-suite, leaders are being challenged to adapt more efficiently than ever before.
Under these conditions, Insights professionals have a clear and urgent mandate: You need to be the definitive voice of the consumer to your organization to guide the best decisions. And that’s not easy in the current climate. You need data on global markets, hyperlocal consumer niches, and everything in between.
You need to use that data to stay ahead of the trends and technologies reshaping your industry at a breakneck pace. You need to communicate these insights quickly and compellingly throughout your organization. You need to prove its value and impact to internal stakeholders. And you need to do all of this in an unpredictable world.
Company profit margins are getting slimmer. Your margin for error is getting smaller. And across industries, from middle management to the C-suite, leaders are being challenged to adapt more efficiently than ever before.
There are multiple sources of Insights and Analytics in most big companies.
It's not just consumer insights that are guiding executive decision makers, which sometimes leads to less-than-ideal actions. AI has only compounded that.
Ipsos offers solutions on both ends of the spectrum – such as our DIY Ipsos.Digital platform and our Strategy3 consulting services – but we also know how to make Insights professionals look like the smartest people in the room while working with you to create a compelling case of business impact and ROI that bolster your importance.
Showing return on investment is always important, but with DIY products pressuring Insights on one side, and consultants on the other, Insights professionals can feel squeezed in the middle.
As budget pressures bear down, Insights professionals are facing pressure to adapt and demonstrate business impact.
Having the most diversified set of solutions with global reach, Ipsos brings you the voice of people anywhere in the world, on any business issue.
Insights professionals tell us that the stories we tell – particularly ones with personal references – stick much more than percentages and numbers. And those stories are what persuade and drive leadership to act: Stories that get businesses to understand their stakeholders as humans.
Storytelling isn’t enough anymore. It’s about stories that persuade and influence business decisions.
That’s why we built the Ipsos.Digital DIY toolkit, so Insights professionals can get what you need overnight from a data provider you can trust. And that’s why we provide reputational analysis on demand with Ipsos RISE, which helps future-proof businesses by detecting the signals that will shape tomorrow.
As businesses must increasingly react to an always-on business cycle that demands nimble pivots, brands tell us they often look to be “fast and directionally right” as opposed to “precise and wrong.” That’s leading teams to field quicker-turn surveys that can get them data faster, which you can then go back and refine.
Real-time, agile insights are increasing in importance.
But for any of this to happen, you need complete trust in your data.
Under these conditions, Insights professionals have a clear and urgent mandate: You need to be the definitive voice of the consumer to your organization to guide the best decisions. And that’s not easy in the current climate. You need data on global markets, hyperlocal consumer niches, and everything in between.
You need to use that data to stay ahead of the trends and technologies reshaping your industry at a breakneck pace. You need to communicate these insights quickly and compellingly throughout your organization. You need to prove its value and impact to internal stakeholders. And you need to do all of this in an unpredictable world.
Learn more
Ipsos: Trusted. Global. Innovative. Fast. Flexible.
Whether you need to fine-tune your business strategy, enhance your view of the customer, or identify your next big growth opportunity, we can help you work smarter, act faster, and go further in a business climate that is more demanding and fast-moving than ever before.
And as the world’s No. 1 Most Innovative Research Company according to the Greenbook GRIT report, we know how to address some of the biggest challenges the Insights industry is facing with world-class talent, unparalleled methodological rigor, and cutting-edge technology powered by the best of human intelligence and artificial intelligence. Ipsos can help you and your business navigate strategic challenges, develop better products, craft impactful campaigns, build indispensable brands and memorable experiences, and ultimately, grow faster.
As a trusted partner to the world’s biggest companies, including 25 of Fortune’s 30 Most Admired Companies in the World, Ipsos is uniquely positioned to get decision-makers the information hey need to get things right and get ahead with a total understanding of society, markets and people.
AI tools
Canadian Panels
Ipsos.Digital toolkit
Ipsos RISE
Strategy 3
Solutions
Qualitative insights
Contact
Carla Flamer
Chief Client Officer
Client Org Canada
Ipsos: Trusted. Global. Innovative. Fast. Flexible.
Whether you need to fine-tune your business strategy, enhance your view of the customer, or identify your next big growth opportunity, we can help you work smarter, act faster, and go further in a business climate that is more demanding and fast-moving than ever before.
Watch our Webinar
Trusting your data all starts with the source. As Insights professionals being tasked with identifying meaningful trends that impact your business, you need to better understand what motivates your customers and the public at large, and feel confident that the research results accurately reflect your marketplace.
In Canada, Ipsos’ i-Say panel is truly national now with triple the number of French-speaking respondents compared to 2023, enabling you to conduct in-depth profiling of key target groups. To measure the execution of Brand and CX promises, we deploy trained mystery shoppers to assess physical locations, contact centres, and digital assets.
Sophisticated technology platforms enable mobile data collection, real-time feedback, best-in-class reporting, and video feedback.
Mystery Shopping
Did you know that Ipsos Canada’s French speaking panel has tripled in size in the last year? When you want a national sample, recruited with anti-fraud rigour, trust Ipsos….
Our Quebec shoppers cover the entire province, giving us the capacity to execute work in each corner of the province, while having the volume necessary to crowd source the major markets. 72% of our shoppers are bilingual.
Did you know that Ipsos Canada’s French speaking panel has tripled in size in the last year? When you want a national sample, recruited with anti-fraud rigour, trust Ipsos….