Most Americans watch sports on TV, but younger Americans are more likely to turn to streaming services
You previously indicated that you watched an entire game/match for the following sports/leagues in the past year. How did you watch an entire game for each sport/league last year?
Streaming platforms
Live TV
Ages 18-34
Ages 35-54
Ages 55+
39%
4%
26%
40%
7%
23%
11%
31%
10%
21%
39%
39%
74%
55%
90%
90%
89%
74%
67%
91%
83%
71%
75%
56%
NBA
NCAAF
MLB
MLB
NFL
NCAFF
NBA
NFL
Source: Ipsos January 13-15. Base sizes: NFL n=486, NCAAF n=339, MLB n=300, NBA n=189
MLB
NBA
71%
83%
39%
91%
67%
74%
89%
55%
74%
90%
90%
75%
56%
4%
7%
11%
10%
21%
39%
31%
39%
23%
40%
26%