IPSOS DATA DROPS:
Boycotts in America
March 2025
Key Takeaways:
About one in three Americans say
they would consider AI recommendations for credit cards, insurance planning, or stocks to be very or completely trustworthy.
Gen Z and Millennials trust AI for most financial advice, while older Americans are wary
1
Both Gen Z and Millennials in the U.S. are generally trusting of AI advice on financial topics. About half of Americans under 29 say they would trust AI recommendations for credit cards, insurance policies, or retirement planning, though their confidence dips when it comes to stocks or investments.
Older Americans, on the other hand, are considerably less confident in AI advice on financial topics across the board.
What's Next
But with trust dropping considerably for AI tools with access to financial accounts, banking institutions and tech companies will need to meet consumers where they’re at.
Or visit the Ipsos Consumer Tracker archive and the Ipsos Top Topics page.
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IPSOS DATA DROPS:
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March 2025
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Source: Ipsos AI in Spending & Finance Poll, fielded Feb 8, 2026. Fielded among 1,500 U.S. adults aged 18-65
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However, there’s a generational gap: Gen Z and Millennials are consistently more likely than Gen X or Boomers to say they’d trust AI on financial topics.
Few Americans of any age say they’d allow AI to access all their financial accounts to provide financial advice, though about half of younger Americans say they’d let AI access some of their accounts.
There is no consensus among Americans on whether generalized AI, specified AI, or AI created by financial institutions would be most trustworthy for accessing their accounts.
Source: Ipsos AI in Spending & Finance Poll, fielded Feb 8, 2026. Fielded among 1,500 U.S. adults aged 18-65. Results may not add to 100% due to rounding.
Even the younger Americans, who are generally open to AI advice, don’t trust it in their bank accounts. No more than a quarter (25% of Gen Z and 23% of Millennials) would allow AI to access their accounts, even in the service of improving their financial health – though there is greater acceptance for limited access to some accounts.
Older Americans unsurprisingly bristle at the notion of allowing AI direct access to any of their financial accounts.
For most Americans, giving AI access to financial accounts is a bridge too far
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Source: Ipsos AI in Spending & Finance Poll, fielded Feb 8, 2026. Fielded among 1,500 U.S. adults aged 18-65. Results may not add to 100% due to rounding.
Regardless of age, consumers are torn between leaning on AI that could be provided by financial institutions vs a specialized AI designed for this purpose.
Younger generations also show a willingness to entrust today’s more general LLMs to access their financial accounts, providing a window into the utility and trust these models have built among this demographic.
There’s no consensus on who would be the most trustworthy provider of AI tools for financial analysis, opening the door for competition.
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A considerable share of Americans (and younger people in particular) say they trust AI’s advice on financial issues.
There is no consensus on whether AI tools provided by financial services companies are more trustworthy on these issues than general-use models. Whether that balance shifts will depend on whether new AI tools emphasize trust, transparency, and security.