2023
STATS OF THE YEAR
THE IPSOS ALMANAC
say, given the current economic crisis, their country cannot afford to lend financial support to Ukraine.
64%
January
say their country must support sovereign countries when they are attacked by other countries.
70%
February
43%
the highest recorded level of inflation worry recorded in our What Worries the World study.
say they have observed sexist comments from friends/family, discrimination at work, or sexual harassment in the last year.
March
say there is inequality between men and women in terms of social, politial and/or economic rights in their country.
68%
However, when it comes to giving equal rights with men, 54% say things have gone far enough.
49%
of French female scientists say they have experienced at least one incident of sexual harassment in their career
55% of men believe we’ve gone so far in promoting women’s equality that we are discriminating men.
April
48%
believe climate change is not beyond our control.
agree their government has a clear plan in place for how to work to tackle climate change
say developed countries should do more to combat climate
agree their country should do more to fight climate change
say if businesses don’t act to combat climate change, then they are failing employees & customers. That's -10pp from 2022.
31%
66%
59%
say they have a relative, friend, or work colleague who is lesbian, gay or homosexual. (+5pp since 2021)
47%
May
nearly twice as likely to identify as LGBT+ than millennials (18% vs 10%) thrice as likely than Gen X (18% vs 6%) over quadruple as likely than Boomers (18% vs 4%)
GEN-Z
say transgender people face at least a fair amount of discrimination
have more than or equal to number of people who disagree than agree that transgender people should be allowed to use single-sex facilities
tend to be lowest in: South Korea Eastern Europe UK and US
say same-sex couples should be allowed to marry legally (vs 14% who say should not)
67%
UK & US
PRO-TRANSGENDER MEASURES
56%
76%
agree transgender people should be protected from discrimination
June
agree people should be able to take refuge in other countries to escape war/persecution
74%
but...
58% say most foreigners who want refuge aren’t refugees and want to take advantage for economic reasons/welfare services
July
are less than half as likely as Boomers to agree that senior citizens are treated unfairly (15% vs 35%) they are the only generation to agree that young people are treated more unfairly than senior citizens (17% young vs 15% senior), over quadruple as likely than Boomers (18% vs 4%)
GEN-X MILLENNIALS GEN-Z
all agree in majority that inequality is important in their country (52%, 54%, 55%, respectively)
of male Gen-Z support legal abortion. They are the least supportive demographic.
August
support abortion
Boomers are most in favour (62%), followed by Gen X/Z (55%) and Millennials (53%)
feel the education system in their country getting worse compared to when they went to school.
46%
September
rate their country's education system as 'good'
33%
see lack of public funding as the greatest challenge facing the education system. (48% vs a global country average of 27%)
Britons
Americans
see safety and security as the greatest challenge facing the education system. (48% vs a global country average of 27%)
Top health concerns
Mental health - 44% (+8pp)
Cancer - 40%
Stress - 30%
TWO
of these top-three health concerns are mental health related
October
say politicians are untrustworthy, making them the least trusted profession, again.
63%
FAKE NEWS
44% are confident that the average person in their country can tell real news from fake news
of Americans think there is more lying and misuse of facts in politics and media than there was 30 years ago.
are confident they can tell real news from fake news
reaches a three year high at 15%.
Canada (32%) Germany (25%)
record lowest ever right direction scores
Immigration control worry
are more likely than men (36% vs 26%) to say stress has impacted their daily life, or felt they couldn’t cope.
think mental and physical health are equally important, but only 34% think their healthcare system treats them that way.
WOMEN
78%
say they have felt stressed to the point where they could not cope/deal with things.
November
ranks 1st out of 60 nations in the Anholt-Ipsos Nation Brands Index
JAPAN
ITALY
voted as having the best food
Top three perceived greediest nations
1 - China
2 - Russia
3 - USA
THE END
2024
