Trust: The Ultimate Wireframe for the AI Era
Ipsos is trusted by the world’s top brands, institutions, and policymakers. Here’s why.
While 60% of UX researchers we spoke with for this report are already deep in the trenches of AI design, they say most organizations are still treating user trust as a buzzword rather than a metric.
Ipsos’ latest report in conjunction with the Seattle Research Community delivers never seen before data to help UX leaders develop successful strategies for balancing executive pressure and user-centricity in a world changed by AI.
Inside the Report
Based on over 70 participants across companies of various sizes and audience focus (consumer, B2B, and internal products), this report was developed BY RESEARCHERS, FOR RESEARCHERS.
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Evolving User Behaviors
Understand why users are moving toward more sophisticated prompting and expecting context-retention across sessions.
Tactical Trust-Building
Identify the most effective methods for seeding trust, including human-in-the-loop options and granular user control over AI features.
The Public Tension
Analyze the friction between the 66% of Americans who want AI development to slow down and the 76% who feel they must keep up.
The KPI Gap
Discover why only 17% of researchers have "user trust" as a formal KPI, despite 38% of executive teams recognizing its importance.
Jacqueline Hull
EVP, User Experience
Anne Hunter
SVP, B2B Products and GTM
Sarah Sled
Founder
Authors
This data represents only those people included in the survey who were recruited by the Seattle Research Community. The data has not been weighted or statistically tested due to the sample size and only reflects the people surveyed. Given the small sample size, the findings should be read as analytical and illustrative, not as statistical measurement.
