Want to learn more?
Ipsos Brand Health Essentials: ready when YOU are.
Is the preferred choice: How do consumers rank your brand against the competition, and what truly drives their desire for it?
Delivers against key expectations: Is your brand meeting consumers’ functional and emotional needs?
Is on people’s mental shortlists: Is your brand top of mind when consumers are making purchase decisions? What are the barriers?
Ipsos Brand Health Essentials provides a clear framework to understand if your brand…
Measure what matters for brand growth
THE APPROACH
With Brand Health Essentials, you get the critical insights you need to prioritize marketing actions, benchmark against the competition, identify emerging opportunities or threats, and win in both the short and long term.
Your Roadmap for Driving Brand Success
A strategic report that provides clear direction, not just a dashboard of raw data. Our experts deliver the story in a meaningful format.
A proven framework for growth, not just a list of disconnected metrics. Our validated model connects the dots to reveal the clear path to driving your brand forward.
A practical framework you can trust, not just academic theory. Our research is grounded in commercial data from a wide range of goods and services, ensuring that our insights are linked to your business outcomes.
Proven substance. Our metrics are validated to drive real-world business outcomes, ensuring your decisions are built on a foundation of proof.
Strategic clarity, on demand. We deliver the focused answers you need to act now, without the noise.
1
Ipsos Brand Health Essentials can deliver data and insights faster than competitors’ linear data pipelines.
Up-to-the-moment insights
2
With the backing of Ipsos’ world-class reach and research capabilities, Ipsos Brand Health Essentials can quickly deliver high-quality data on profiled and secure audiences.
Unparalleled reach & reliability
Panel and In-Study Quality Suite
3
Designed for turnkey execution, Ipsos Brand Health Essentials gets your questions answered earlier so you can make the right decisions faster.
Efficient execution
Custom Brand Tracking
Brand
Health
Essentials
4X Faster Data & Insights Delivery
1 Week
Fieldwork
Analysis time
Checks & report delivery
Data preparation: Coding, Equity modeling
Million Members
5.3
Specific Audiences
200+
Owned Panels
54
Straightlining
Speeding
Expertise
Digital Fingerprint
Similarity Check
Bot Behaviors
MFA
Templated questionnaire available with mandatory, optional, and ability for custom questions
Available across categories/sectors
Currently available in nearly 30 markets globally and counting
Brand tracking with speed, simplicity and substance
THE PROMISE
Backed by Ipsos’ world-class reach and rigorous, tracking-specific quality protocols, Brand Health Essentials delivers the fast, secure, stable, and high-quality data that is essential for reliable brand measurement.
Data You Can Trust, Delivered with Speed
We deliver with clarity, not complexity. Our brand specialists use a powerful blend of expert analysis and safeguarded AI to provide a strategic roadmap for growth.
AI-Powered, Human-Driven Deliverable
Brand Health Essentials is designed for clarity and ease of use. With easy-to-understand metrics and a highly automated process, our experts handle the complexity so you can focus on the results.
Powerful Insights, Made Simple
We cut through the noise with a solution focused on the essential drivers of business growth. At its core is our Brand Desire metric, which is validated against real-world sales data across dozens of categories and countries, giving you confidence the insights are tied to commercial success.
A Framework Proven to Drive Business Outcomes
Ipsos Brand Health Essentials synthesizes the best of our on-demand research capabilities into one affordable and accessible end-to-end solution.
To find sustainable growth, you need more than just brand tracking data — you need to know what actions will make the greatest impact.
What actions do I need to take to turn brand equity into revenue?
When the stakes are high and decisions can’t wait, you need a reliable partner who can deliver with speed and substance.
How do I get a trusted read on my brand, fast?
Introducing Brand Health Essentials: Ipsos’ agile tracking solution that delivers a comprehensive snapshot of your brand’s performance in days, not weeks, on the issues that matter most.
Want to learn more?
Ipsos Brand Health Essentials: ready when YOU are.
In today’s dynamic market, you need a brand monitoring solution that moves at the speed of your business.
Want to learn more?
Ipsos Brand Health Essentials: ready when YOU are.
Ipsos Brand Health Essentials provides a clear framework to understand if your brand…
Is the preferred choice: How do consumers rank your brand against the competition, and what truly drives their desire for it?
Delivers against key expectations: Is your brand meeting consumers’ functional and emotional needs?
Is on people’s mental shortlists: Is your brand top of mind when consumers are making purchase decisions? What are the barriers?
Measure what matters for brand growth
THE APPROACH
A practical framework you can trust, not just academic theory. Our research is grounded in commercial data from a wide range of goods and services, ensuring that our insights are linked to your business outcomes.
A proven framework for growth, not just a list of disconnected metrics. Our validated model connects the dots to reveal the clear path to driving your brand forward.
Strategic clarity, on demand. We deliver the focused answers you need to act now, without the noise.
Proven substance. Our metrics are validated to drive real-world business outcomes, ensuring your decisions are built on a foundation of proof.
A strategic report that provides clear direction, not just a dashboard of raw data. Our experts deliver the story in a meaningful format.
With Brand Health Essentials, you get the critical insights you need to prioritize marketing actions, benchmark against the competition, identify emerging opportunities or threats, and win in both the short and long term.
Your Roadmap for Driving Brand Success
Currently available in nearly 30 markets globally and counting
Available across categories/sectors
Templated questionnaire available with mandatory, optional, and ability for custom questions
Designed for turnkey execution, Ipsos Brand Health Essentials gets your questions answered earlier so you can make the right decisions faster.
Efficient execution
3
Digital Fingerprint
Similarity Check
Straightlining
Speeding
Bot Behaviors
Expertise
MFA
Panel and In-Study Quality Suite
Specific Audiences
200+
Million Members
5.3
Owned Panels
54
With the backing of Ipsos’ world-class reach and research capabilities, Ipsos Brand Health Essentials can quickly deliver high-quality data on profiled and secure audiences.
Unparalleled reach & reliability
2
Analysis time
Checks & report delivery
Data preparation: Coding, Equity modeling
Fieldwork
4X Faster Data & Insights Delivery
1 Week
Brand
Health
Essentials
Custom Brand Tracking
Ipsos Brand Health Essentials can deliver data and insights faster than competitors’ linear data pipelines.
Up-to-the-moment insights
1
Brand tracking with speed, simplicity and substance
THE PROMISE
AI-Powered, Human-Driven Deliverable
We deliver with clarity, not complexity. Our brand specialists use a powerful blend of expert analysis and safeguarded AI to provide a strategic roadmap for growth.
Data You Can Trust, Delivered with Speed
Backed by Ipsos’ world-class reach and rigorous, tracking-specific quality protocols, Brand Health Essentials delivers, the fast secure, stable, and high-quality data that is essential for reliable brand measurement.
Powerful Insights, Made Simple
Brand Health Essentials is designed for clarity and ease of use. With easy-to-understand metrics and a highly automated process, our experts handle the complexity so you can focus on the results.
A Framework Proven to Drive Business Outcomes
We cut through the noise with a solution focused on the essential drivers of business growth. At its core is our Brand Desire metric, which is validated against real-world sales data across dozens of categories and countries, giving you confidence the insights are tied to commercial success.
Ipsos Brand Health Essentials synthesizes the best of Ipsos’ on-demand research capabilities into one affordable and accessible end-to-end solution.
When the stakes are high and decisions can’t wait, you need a reliable partner who can deliver with speed and substance.
How do I get a trusted read on my brand, fast?
To find sustainable growth, you need more than just brand tracking data — you need to know what actions will make the greatest impact.
What actions do I need to take to turn brand equity into revenue?
Introducing Brand Health Essentials, Ipsos’ agile tracking solution that delivers a comprehensive snapshot of your brand’s performance in days, not weeks, on the issues that matter most.
In today’s dynamic market, you need a brand monitoring solution that moves at the speed of your business.
Want to learn more?
Ipsos Brand Health Essentials: ready when YOU are.
Learn more
View video
Introducing Brand Health Essentials
Faster insights on the issues that matter
Learn more
View video
Introducing Brand Health Essentials
Faster insights on the issues that matter