WHAT THE FUTURE: WASTE
Will we waste the chance to cut down our consumption?
Must brands lead the way to a more sustainable world?
Can we guilt our way into wasting less food?
How do we power our existence without powering ourselves out of existence?
Can we waste less stuff by wasting less time?
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IPSOS EXPERTS
WHAT THE FUTURE
Waste is a top environmental issue for people
The Big Question: How can we stop drowning in our own garbage?
Ipsos research finds that consumers want to waste less and want brands to help them.
Click here to read Ipsos’ Natalie Lacey on
Where brands should focus for sustainability
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CEO-Food Business, Newell Brands
“The best way to help people reduce waste is to make them aware, and then, empowered and accomplished to reduce waste by having easy, low-cost solutions.”
We asked...
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Kris Malkoski
Click here to read Ipsos’ Ashley Ericksen on
Eight ways brands are redirecting COVID-19 waste awareness to boost sustainable practices
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Chief sustainability officer, Colgate-Palmolive Company
“Consumers want to do the right thing. They’re not sure what to do. So, they want their brands to help them live healthier and more sustainably.”
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Ann Tracy
Must brands lead the way the way to a more sustainable world?
Director, Argonne Collaborative Center for Energy Storage Science (ACCESS)
“Batteries don’t generate electricity. Batteries store electricity. ... In that case, energy storage becomes an enabling technology.”
Venkat Srinivasan
Click here to read Ipsos’ John Kiser on
How to gauge the most effective messages for electric-curious vehicle shoppers
Click here to read Ipsos’ Lisa Yu on
Consultant and co-author, “The Experience Economy”
“Let’s assume less waste is desirable by most people. One way to get that is mass customization versus mass production.”
James H. Gilmore
In this issue of What the Future, expert interviews backed by fresh data and research, explore how consumers want brands to innovate and lead to a more sustainable tomorrow.
Q. In your view, what are the three most important environmental issues facing the U.S. today?
35%
24%
20%
Global warming/ climate change
41%
Dealing with the amount of waste we generate
Air pollution
Water pollution
Depletion of natural resources
Download the What the Future Waste Issue
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Elevating consumer experiences in the age of COVID-19 and beyond
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Templates - Magazine
This magazine template is a great example of using imagery to tell your story. In it we use vibrant images to draw the user in with subtle animations and interactions to keep them clicking.
C L O S E
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Americans generate 4.5 pounds of waste per person per day, nearly three times the global average…
Total
Ages 18-34
Ages 35-54
Ages 55+
Yes
No
Not sure
86%
85%
82%
88%
10%
16%
7%
4%
5%
2%
Who controls the future of currency?
Jonathan Johnson
CEO, Overstock.com and president, Medici Ventures
“I do think over time as more retailers accept cryptocurrency and as some people elect to be paid in cryptocurrency, that it will become less volatile. The volatility would decrease because there would be more cryptocurrency in circulation because people would be spending it rather than holding it as an investment.”
…and waste is a top environmental issue for people
There’s a belief/action gap in people’s desire for sustainable brands
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Businesses may be trying to communicate too much. There are too many labels, initiatives and words that fail to connect with consumers. In short, businesses need to focus. By homing in on specific benefits to amplify, brands can move consumers from a vague concept of sustainability toward greater appreciation, understanding and action.
Carousels are a bit more advanced to assemble, but are a great way to showcase tons of information without overwhelming the user. Try disecting this piece to see if you can figure out how it works. If you get stuck, be sure to check out our Designer Course on "Creating a Carousel" on the Ceros Educate site.
Our "View Gallery" hotspot is simply an interaction that is showing a new Gallery layer group with all of the necessary hotspots and imagery as well. Pro tip: Create a dark shape in the background of your gallery popup, and then change the opacity to 50-75%. This way some of your original piece shines through, but not so much as to be distracting.
Many corporations and brands are creating new sustainability goals for 2030 and beyond, and the United Nations has updated its Sustainable Development Goals (SDGs) to serve as a framework for global COVID-19 recovery.
“We want a battery that will last 100 years.” “Batteries don't generate electricity. Batteries store electricity.”
People are craving unique and memorable experiences, both outside and inside the home.
