Amidst this environment, a staggering 74% of global citizens feel their government and public services will do too little to help people in the years ahead, according to Ipsos’ 2023 Global Trends Report.
We’re in a series of interrelated crises—continued social unrest, war, uncertainty regarding the effects of globalization, climate change, inflation, waning trust in government and more
This chaotic macro environment has accelerated movement away from “driving shareholder value at all costs” and toward a new era of capitalism that holds businesses accountable for the toll they take on people and the planet.
But this also brings risk to companies. Addressing ESG issues often introduces scrutiny to a business and its leaders and can diminish trust with key stakeholders if the actions a company takes are not carefully considered.
Business leaders scrambling to act has led to a lack of confidence in solutions put forth
72%
say too many businesses use the language of social purpose without committing to real change, according to Ipsos Global Trends
Opposite their greenwashing peers come a set of organizations whose priorities stretch beyond or aren’t aligned to the expectations of their consumers, shareholders and other audiences critical to their success.
Refreshing a study on the topic from 2021 in April, Ipsos released a new edition of its Ipsos Global Reputation Monitor (IGRM) tracking study, tailored to explore ESG issues and what the most credible areas for involvement are across various sectors.
Our latest research and practical experience counseling the world’s leading and largest companies affirms that doing good and doing well aren’t mutually exclusive. By operating from a deep understanding of the macro risk landscape and what key stakeholders expect, business leaders can address ESG issues with authenticity and credibility.
With minimal variance globally, most people agree that multinational companies should put social issues first
Ipsos’ Global Reputation Monitor study revealed 42% of people believe that above protecting the environment and practicing good governance, multinational companies should make improving society their top priority when it comes to corporate responsibility.
E
Protecting the environment: including protecting and caring for our natural environment, focusing on waste and pollution, resource depletion, greenhouse gas emission, deforestation, and climate change.
S
Improving society: including treatment of employees & diversity, working conditions, including child labor and slavery, local communities, seeks explicitly to fund projects or institutions that will serve poor and under-
served communities globally, and health and safety.
G
Practicing good governance: including tax strategy,
executive remuneration, donations and political lobbying,
corruption and bribery, board diversity, and structure.
Q1. When it comes to the role of multi-national companies in corporate responsibility how important are each of the following areas? Please rank the below areas were 1 is most important and 3 is least important.
For example, reducing the use of plastic, developing more environmentally friendly products, and reducing greenhouse gas emissions have been identified as leading actions consumers would like to see companies take vs. the broad issue of addressing climate change.
Ipsos’ research indicates that consumers are more focused on seeing companies take targeted, actionable steps to improve environmental conditions
Authors:
Trent Ross
New Ipsos research provides a guide to mapping the ESG landscape, understanding the risks involved and finding ways to lead on ESG.
How companies make ESG a competitive advantage
Consumers find issues of governance to be the most important issue for tech companies
For oil and gas industry companies, consumers are most heavily focused on environmental issues, closely followed by calls for governance across the sector
Reducing waste and pollution remains a far hotter topic than climate change
Improving society is
the top priority for multinational companies among consumers globally
Key Takeaways
28%
41%
31%
26%
28%
38%
42%
36%
29%
Top Choice
March '21
Dec
'21
Apr
'23
• E • S • G
Download the Full POV
Back to Top
Trent Ross
Chief Research Officer,
Ipsos Corporate Reputation
trent.ross@ipsos.com
Curious to learn more? Contact us!
Authors:
Trent Ross, Neha Jain
New Ipsos research provides a guide to mapping the ESG landscape, understanding the risks involved and finding ways to lead on ESG.
How companies make ESG a competitive advantage
For oil and gas industry companies, consumers are most heavily focused on environmental issues, closely followed by calls for governance across the sector
Reducing waste and pollution remains a far hotter topic than climate change
Improving society is the top priority for multinational companies among consumers globally
Key Takeaways
Consumers find issues of governance to be the most important issue for tech companies
We’re in a series of interrelated crises—continued social unrest, war, uncertainty regarding the effects of globalization, climate change, inflation, waning trust in government and more
Amidst this environment, a staggering 74% of global citizens feel their government and public services will do too little to help people in the years ahead, according to Ipsos’ 2023 Global Trends Report.
This chaotic macro environment has accelerated movement away from “driving shareholder value at all costs” and toward a new era of capitalism that holds businesses accountable for the toll they take on people and the planet.
But this also brings risk to companies. Addressing ESG issues often introduces scrutiny to a business and its leaders and can diminish trust with key stakeholders if the actions a company takes are not carefully considered.
Business leaders scrambling to act has led to a lack of confidence in solutions put forth
72%
say too many businesses use the language of social purpose without committing to real change, according to Ipsos Global Trends
Opposite their greenwashing peers come a set of organizations whose priorities stretch beyond or aren’t aligned to the expectations of their consumers, shareholders and other audiences critical to their success.
Refreshing a study on the topic from 2021 in April, Ipsos released a new edition of its Ipsos Global Reputation Monitor (IGRM) tracking study, tailored to explore ESG issues and what the most credible areas for involvement are across various sectors.
Our latest research and practical experience counseling the world’s leading and largest companies affirms that doing good and doing well aren’t mutually exclusive. By operating from a deep understanding of the macro risk landscape and what key stakeholders expect, business leaders can address ESG issues with authenticity and credibility.
With minimal variance globally, most people agree that multinational companies should put social issues first
Ipsos’ Global Reputation Monitor study revealed 42% of people believe that above protecting the environment and practicing good governance, multinational companies should make improving society their top priority when it comes to corporate responsibility.
E
Protecting the environment: including protecting and caring for our natural environment, focusing on waste and pollution, resource depletion, greenhouse gas emission, deforestation, and climate change.
Improving society: including treatment of employees & diversity, working conditions, including child labor and slavery, local communities, seeks explicitly to fund projects or institutions that will serve poor and under-served communities globally, and health and safety.
S
Practicing good governance: including tax strategy, executive remuneration, donations and political lobbying, corruption and bribery, board diversity,
and structure.
G
Q1. When it comes to the role of multi-national companies in corporate responsibility how important are each of the following areas? Please rank the below areas were 1 is most important and 3 is least important.
Ipsos’ research indicates that consumers are more focused on seeing companies take targeted, actionable steps to improve environmental conditions
Ipsos’ research indicates that consumers are more focused on seeing companies take targeted, actionable steps to improve environmental conditions
Download the Full POV
Back to Top
Trent Ross
Chief Research Officer,
Ipsos Corporate Reputation
trent.ross@ipsos.com
Curious to learn more? Contact us!