JLS Tidbits and Don't Forgets

Ultimate Client Relationship

ENGAGEMENT OPPORTUNITIES FOR YOUR RELATIONSHIP DATABASE

EXCEPTIONAL HOMES by John L. Scott

Bring them to John L. Scott!

Contact:

Recruiting and Career Success

EXPANDING OUR JOHN L. SCOTT FAMILY

Stay Connected in December

If you already signed up your relationship database for the automated seasonal campaign, no action is required to send the Warm Winter Wishes message. If not, schedule your message today!

December Campaign (Set and forget)

As we’re still facing restrictions and guidelines due to the ongoing pandemic, it’s important to remain connected and engaged. There are a number of unique and effective ways to show how much you care and share your real estate expertise with your relationship database this holiday season! Visit UCRHolidays.com for ideas! View Holiday Engagement Dialogues.

December Templates

Dina Charlton Professional Development Strategist Email: dinacharlton@johnlscott.com Call or text: 425-439-6022

Do you know someone who is looking to jumpstart or further their real estate career? Bring them to John L. Scott!

Living Life as a Contribution

JOHN L. SCOTT FOUNDATION

Video-Upload Ads Engagement Opportunities for Your Relationship Database Trusted Partners Upcoming Trainings Sharpen Your Skills Exceptional Homes by John L. Scott Living Life as a Contribution Keeping You Connected Questions?

Information Technology

KEEPING YOU CONNECTED

AROUND THE WORLD IN 90 DAYS OUTGOING REFERRAL CONTEST

Discover Luxe Connoisseur: a brand collaboration program available exclusively to LPI members. Through Luxe Connoisseur, access an exclusive network of luxury brands from industries such as fashion, travel, and auto. Take advantage of benefits including promotional offers, collaboration opportunities and educational programs extended to members

Luxe Connoisseur Program Overview

Tuesday, November 15 | 1:00 - 2:00 pm Register

Luxury Market Trends is now available for Q2 2022!

Make sure to share this beautiful report with your luxury contacts. You can order personalized copies from Bear Printing, share the campaign in MyDesk, or send an electronic flipbook.

Luxury Portfolio members have access to significantly discounted rates for targeted ads in a variety of publications and digital channels. Take a walkthrough of our 2023 Media Kit to learn more about these exclusive offerings that help promote member listings

2023 Media Kit Review

Tuesday, December 6 | 1:00 - 2:00 pm Register

NEW!

Tidbits and Don’t Forgets

Keeping you informed about what's happening this month

GIVE US A FOLLOW AND LET'S CONNECT!

Are you following Exceptional Homes by John L. Scott on social media? We love connecting and sharing luxury news and announcements.

Warm Winter Wishes

Happy December! Please join me in recognizing some of the cultural celebrations and holidays that occur this month.

A Message from J. Lennox Scott

Recognizing December’s Cultural Celebrations + Holidays

start BUSINESS PLAN

QUESTIONS?

Get in touch: marketing@johnlscott.com

TRUSTED PARTNER

Preparing for photos can be overwhelming for your sellers with so much to keep track of. That’s where Virtuance comes in! Share this co-branded checklist with your sellers to make sure their home is primed for photo day. As John L. Scott’s preferred photography partner, Virtuance offers exclusive pricing and discounts for bundling services. Plus, with easy 24-hour online scheduling, you can save time and get the listing on the market quickly! Make sure to sign up here to activate your account and pricing.

Photoshoot Checklist

Join us for an upcoming webinar! Courses available every Monday, Wednesday, and Friday at 9:00 am and 1:00 pm now through Friday, May 31.

• NEW Spring 2024 updates to broker and homeowner portals • Complete demo of the program from both broker and homeowner perspective • An overview of Market Ready+ • Broker success stories • Top tips for new users • How to talk to sellers and vendors about the program • How to use Market Ready+ as a lead generator

Market Ready+ powered by HouseAmp

Email Templates > Topic: Seasonal - December

Luxury Market Trends

Take a look at the newest edition of Luxury Market Trends! Featuring stunning Exceptional Homes and meaningful market data, this is a perfect piece to gift to your luxury clients. You can share this magazine via social media, email, or text. For printed copies, you can customize via Canva or order through Bear Printing branded to you and drop off at your client’s doorstep.

Luxury Marketing Services

We’re excited to share the revamped Luxury Marketing program!

Win listings and generate listing leads

This webinar includes:

Housing Update Contest Now - August 1

Enter for a chance to win a John L. Scott yard sign by having 100 contacts signed up to receive monthly Housing Updates!

Increase Your Sign-ups

2024 Mid-Year Housing Forecast

In the 2024 Mid-Year Housing Forecast, J. Lennox Scott shares current levels of Sales Activity Intensity , interest rates, and what’s ahead for the remainder of the year. Share the website with your relationship database

POSTAGE RATE INCREASE

Standard mail delivery for small postcards will soon be available as an alternative to First-Class Mail, providing a lower-cost mailing option. Coming soon: Neighborhood Direct Mail™ A new solution that provides a significantly lower-cost option for large-quantity mailing that targets a continuous geographic region. This new option provides comparable rates to Every Door Direct Mail®, but with additional features, including free lists and mail tracing.

Postage rates will increase on Wednesday, July 10. Small and large postcards will increase by 2¢ for standard mail and 4¢ for first-class mail. Extra-large postcards will increase by 2¢ for standard mail and 5¢ for first-class mail. Other product rates will vary by format. Xpressdocs is committed to providing cost-effective options with these two new mailing solutions:

A message from Xpressdocs

™

The new and improved offerings will include enhanced services, customizable marketing packages for your luxury listings, and refreshed designs for many materials including the luxury listing presentation. View Luxury Services

Send via text View social media images

Learn about how to navigate and set up your account with Cloud CMA.

Getting started with Cloud CMA

Learn about the fundamentals of creating a CMA report with Cloud CMA.

How to create a CMA with Cloud CMA

Learn about what tools are available to support your buyers in Cloud CMA.

Demonstrating value to buyers with Cloud CMA

Learn how to leverage Cloud CMA to generate new leads.

How to generate leads with Cloud CMA

Contact cloudcma@johnlscott.com for questions.

Last Chance for 2024!

Have you gifted all your complimentary magazine subscriptions to your high-end clients?

Log into LuxeXchange On the left side menu, scroll down to Marketing Toolbox under the Marketing header Click on View Products and scroll down to Luxury Portfolio Magazine Subscription Add recipient information and “Add to Cart”

12/25 - 1/2: Hanukkah

International Day of Persons with Disabilities (12/3)

In 1992, the United Nations General Assembly proclaimed December 3 to be International Day of Persons with Disabilities (IDPD). IDPD is a day to commit to understanding the rights of persons with disabilities and the importance of disability inclusion. Learn more

Learn about how to navigate and set up your account with Boost.

Contact boost@johnlscott.com for questions and assistance.

Getting started with Boost

Learn how to promote yourself as an agent and your services on Facebook, Instagram, and across the web with Boost!

Promote yourself with Boost

Learn how to promote your listings on Facebook, Instagram, and across the web with Boost.

Promote your listings with Boost

Learn to leverage video when advertising yourself in Boost!

Build your Brand with Video

Magazines will be discounted in the cart when you complete the checkout steps and place the order. Make sure to take advantage of this benefit before Tuesday, December 31! For assistance, please contact luxurymarketing@johnlscott.com.

Read the latest issue

December | How to Make Real Estate Valuations

Join us for an upcoming webinar to hear about the new services and luxury program. Register

If you have any questions, please contact luxurymarketing@johnlscott.com

Want to learn more?

Do you need to contact Broker Care?

Learn how to submit a ticket.

Do you need IT support?

Schedule an appointment with a Broker Care Representative! Visit johnlscott.setmore.com or email brokercare@johnlscott.com to create a ticket in our ticketing system.

Holiday travel planned?

Notify IT to help us keep your account secure.

Know when to stop and check - stay scam safe! Learn common signs of a scam.

Mary Bridge Festival of Trees Join us on December 6 for Tinsel on the Town and December 7 for the Gala. At each celebration, enjoy unique holiday trees, vignettes and experiences - all for auction! Learn more

Friday, December 6 - Saturday, December 7

Bender’s One Big GIVE benefiting Seattle Children’s Tune in as 95.7 The Jet Morning hosts Jodi and Bender broadcast LIVE from Seattle Children’s Research Institute for an exciting day filled with heartwarming patient stories and visits from special guests. Funds raised benefit Seattle Children’s uncompensated care fund. Learn more

Tuesday, December 10

1 | Let your clients know you are never too busy to show them a home.

3 | To showcase their home in the best light, some sellers request no showings prior to an open house to have ample time to prepare. Be sure to utilize the proper documentation if doing so.

2 | Expand your Seller Listing Launch

Send the "Buyer Representation Advisory" email campaign

Email Campaigns > Topic: Buyer Representation Advisory

Get out in front of these changes!

Film social media reel to inform sphere | View script

Step 1: Pick an A+ client Step 2: Conduct a comparable market analysis Step 3: Create your Real Estate Valuation Book Step 4: Pop-by with your client

Start your daily connect today!

Daily TRACKER

VIEW SCRIPTS

TRUSTED PARTNER

Photoshoot Checklist

Tools and Resources

This page was created to help you confidently navigate working with buyers and sellers through recent industry changes.

Navigating Forms and Practice Changes resource page is now LIVE!

Watch short videos from General Counsel, Erin Varriano, and VP of Leadership Development, Jeff Cohen, on industry changes

Access new and refreshed legal documents Download Buyer Broker Agency toolkits Become a Certified Buyer Representation Specialist Buyer Representation Agreement FAQ

No listing? No problem! Agent Ads allow you to farm your hyperlocal market on Facebook, Instagram and the web – engaging buyers and sellers with eye-catching templates or custom creative.

Launch Your Agent Ad

Instantly upload a video or create a motion graphic!

Upgrade to Video

Seattle Portland

VISIT PAGE

Join the Engage project team for a short, focused learning session followed by open discussion/Q&A.

TECH THURSDAYS

Agenda: Dec. 12 Use your Broker Dashboard to prepare for success in 2025! • Database Health widgets • The power of Referral Contacts • Building your pipeline using Contact Stages Agenda: Dec. 19 Listing Overrides • What they are • Review of available overrides • How to use them

Proven to be 5X more effective.

VIEW LUXURY MARKET TRENDS

12/25: Christmas

12/26 - 1/1 : Kwanzaa

Kwanzaa (12/26 - 1/1)

Kwanzaa is an African American and pan-African week-long cultural holiday that celebrates family and community. Kwanzaa focuses on seven essential principles, known as the Nguzo Saba, which are each represented by one day of the seven-day celebration. Learn more

Hanukkah (12/25 - 1/2)

Hanukkah, referred to as the "festival of lights," is an eight-day Jewish celebration of the rededication of the Second Temple in Jerusalem during the second century B.C. During the rededication, there was said to be only enough oil to light the menorah for one day, but the flames continued flickering for eight days. Lighting the menorah each night during Hanukkah has become a symbol of this 'Hanukkah miracle.' Learn more

Christmas (12/25)

Christmas is the Christian celebration honoring the birth of Jesus. Christmas is preceded by the season of Advent which historically lasts twelve days. For over 2,000 years, people have celebrated Christmas through a variety of both religious and secular traditions such as exchanging gifts, attending church, decorating Christmas trees, and writing letters to Santa Claus. Learn more

Every Thursday 10:00 am - 11:00 am

Get Started

Agent Ads

Get Started

Wow!! The stats for my agent ad are absolutely fantastic! I am beyond ecstatic about the results. I am truly blow away by the effectiveness of the campaign… It was such an easy process for me as a broker and the data confirms that it was a very effective ‘set it and forget it’ online campaign.”

Tracy Soriano Central Oregon

WEBINARS

END OF YEAR OFFERS

3 months for the price of 2 6 months for less than the price of 4 12 months for the price of 7 Offers available at checkout until Tuesday, December 31.

Claim these limited-time Agent Ad offers

Would you like to help kids at Mary Bridge Children’s? You can make a gift online to support our Child Life Services team. Check out the Mary Bridge Amazon Wish List for items we need most.

Toys for Kids

Webinars

Check your inbox on Tuesday, December 10 for more resources!

Every calendar year you can send Luxury Portfolio Magazine to up to 10 contacts with absolutely no cost. Here’s how to order:

New Year's Eve (12/31)

New Year's Eve marks the last day on the Gregorian calendar before the new year begins. Many people spend this day attending celebrations, setting resolutions, and ringing in the new year at midnight with fireworks. Learn more

Watch Tutorial View Templates Download FAQs

Watch Tutorial