JLS Tidbits and Don't Forgets

Ultimate Client Relationship

ENGAGEMENT OPPORTUNITIES FOR YOUR RELATIONSHIP DATABASE

EXCEPTIONAL HOMES by John L. Scott

Bring them to John L. Scott!

Contact:

Recruiting and Career Success

EXPANDING OUR JOHN L. SCOTT FAMILY

Stay Connected in April

If you already signed up your relationship database for the automated seasonal campaign, no action is required to send the Earth Day message. If not, schedule your message today!

April Campaign (Set and forget)

As we’re still facing restrictions and guidelines due to the ongoing pandemic, it’s important to remain connected and engaged. There are a number of unique and effective ways to show how much you care and share your real estate expertise with your relationship database this holiday season! Visit UCRHolidays.com for ideas! View Holiday Engagement Dialogues.

NEW April Templates

Dina Charlton Professional Development Strategist Email: dinacharlton@johnlscott.com Call or text: 425-439-6022

Do you know someone who is looking to jumpstart or further their real estate career? Bring them to John L. Scott!

Living Life as a Contribution

JOHN L. SCOTT FOUNDATION

Video-Upload Ads Engagement Opportunities for Your Relationship Database Trusted Partners Upcoming Trainings Sharpen Your Skills Exceptional Homes by John L. Scott Living Life as a Contribution Keeping You Connected Questions?

Information Technology

KEEPING YOU CONNECTED

Discover Luxe Connoisseur: a brand collaboration program available exclusively to LPI members. Through Luxe Connoisseur, access an exclusive network of luxury brands from industries such as fashion, travel, and auto. Take advantage of benefits including promotional offers, collaboration opportunities and educational programs extended to members

Luxe Connoisseur Program Overview

Tuesday, November 15 | 1:00 - 2:00 pm Register

Luxury Market Trends is now available for Q2 2022!

Make sure to share this beautiful report with your luxury contacts. You can order personalized copies from Bear Printing, share the campaign in MyDesk, or send an electronic flipbook.

Luxury Portfolio members have access to significantly discounted rates for targeted ads in a variety of publications and digital channels. Take a walkthrough of our 2023 Media Kit to learn more about these exclusive offerings that help promote member listings

2023 Media Kit Review

Tuesday, December 6 | 1:00 - 2:00 pm Register

Tidbits and Don’t Forgets

Keeping you informed about what's happening this month

GIVE US A FOLLOW AND LET'S CONNECT!

Are you following Exceptional Homes by John L. Scott on social media? We love connecting and sharing luxury news and announcements.

4/22: Earth Day

I wanted to take a moment to recognize some of the cultural celebrations and holidays during the month of April.

A Message from J. Lennox Scott

Recognizing April’s Cultural Celebrations + Holidays

QUESTIONS?

Get in touch: marketing@johnlscott.com

Email Templates > Topic: Seasonal - April

Luxury Hour

Do you want to see the latest edition of the Luxury Portfolio magazine before anyone else? Join Luxury Hour this month as the new volume is unveiled and learn more about how to leverage the content to extend your sphere of influence and position yourself as a knowledgeable luxury expert.

Luxury Marketing Services

We’re excited to share the revamped Luxury Marketing program!

The new and improved offerings will include enhanced services, customizable marketing packages for your luxury listings, and refreshed designs for many materials including the luxury listing presentation. View Luxury Services

Learn about how to navigate and set up your account with Cloud CMA.

Getting started with Cloud CMA

Learn about the fundamentals of creating a CMA report with Cloud CMA.

How to create a CMA with Cloud CMA

Learn about what tools are available to support your buyers in Cloud CMA.

Demonstrating value to buyers with Cloud CMA

Learn how to leverage Cloud CMA to generate new leads.

How to generate leads with Cloud CMA

Contact cloudcma@johnlscott.com for questions.

Luxury Marketing Services

Want to kick off the new year with a refresh of all things Luxury Marketing?

4/12 - 4/20: Passover

Learn about how to navigate and set up your account with Boost.

Contact boost@johnlscott.com for questions and assistance.

Getting started with Boost

Learn how to promote yourself as an agent and your services on Facebook, Instagram, and across the web with Boost!

Promote yourself with Boost

Learn how to promote your listings on Facebook, Instagram, and across the web with Boost.

Promote your listings with Boost

Learn to leverage video when advertising yourself in Boost!

Build your Brand with Video

2025 Housing Forecast

Join us for an upcoming webinar to hear about the new services and luxury program. Register

If you have any questions, please contact luxurymarketing@johnlscott.com

Want to learn more?

Do you need to contact Broker Care?

Learn how to submit a ticket.

Do you need IT support?

Schedule an appointment with a Broker Care Representative! Visit johnlscott.setmore.com or email brokercare@johnlscott.com to create a ticket in our ticketing system.

Are you planning a trip inside or outside of the country?

Help Broker Care keep your email safe by filling out the Travel Notification form.

Be top of mind with local buyers, sellers, and database contacts online when you promote Boost's Housing Update Ads – keeping them informed of the month's housing market conditions. Available via Boost’s Agent Ad Campaign. Get Started Housing Update Tutorial

Housing update ads

Instantly upload a video or create a motion graphic!

Upgrade to Video

Seattle Portland

Click the JLS Institute tile in MyDesk to get started!

Proven to be 5X more effective.

Join

Earth Day (4/22)

Earth Day is an annual event celebrated on April 22nd to demonstrate support for environmental protection. First observed in 1970, Earth Day has grown into a global movement, engaging millions of people in more than 190 countries to raise awareness about environmental issues and advocate for sustainable solutions. Learn more

Fair Housing Month

Every April, REALTORS® commemorate the passage of the Fair Housing Act of 1968 and reflect on housing discrimination and segregation, past and present. As community leaders, real estate professionals have an opportunity to be a part of equitable and inclusive change. Fair Housing Month signifies a recommitment to advancing equitable opportunities and expanding homeownership. Learn more

A NEW self-paced course is now available in the JLS Institute. It's easy to use and covers all of JLS Engage so you can get the most out of it.

Get Started

Agent Ads

Get Started

Wow!! The stats for my agent ad are absolutely fantastic! I am beyond ecstatic about the results. I am truly blow away by the effectiveness of the campaign… It was such an easy process for me as a broker and the data confirms that it was a very effective ‘set it and forget it’ online campaign.”

Tracy Soriano Central Oregon

WEBINARS

Webinars

Housing Forecast Brochure (MyDesk, Bear Printing) Broker brandable PDF (Canva) Email Template (Engage) Farming Postcard (Bear Printing) Social Media Assets (MyDesk) Cloud CMA Boost Ads

Now you can watch the Luxury Marketing Webinar on demand. This 30-minute session will provide you with an overview of the program and resources available to help you take your luxury business to the next level in 2025! Watch webinar

Watch Tutorial View Templates Download FAQs

Watch Tutorial

Marketing materials now available

LEARN ALL ABOUT ENGAGE, JOHN L. SCOTT'S CRM

• Short tutorial videos • Full-length recorded training session • Past Tech Thursdays sessions Visit Engage Education Resource Library

Find more Engage resources in the JLS Engage Education Resource Library

Questions? Please reach out to engage@johnlscott.com

Join the Engage project team for a short, focused learning session followed by open discussion/Q&A.

Every Thursday 10:00 am - 11:00 am

TECH THURSDAYS

Webinars

Attract those looking to buy or sell in your market when you promote the updated Buyer and Seller Guide Ads. Available via Boost's Agent Ad Campaign. Get Started Buyer Guide Tutorial Seller Guide Tutorial

Buyer and seller guide ads

What is the Windows firewall, and should you use it? Learn more

Upcoming topics:

4/20: Easter

Passover (4/12 – 4/20)

Passover, also known as Pesach in Hebrew, is one of the most widely celebrated Jewish holidays. It commemorates the liberation of the Israelites from slavery in ancient Egypt, as narrated in the biblical book of Exodus. Passover is observed for eight days (seven days in Israel) and typically falls in the springtime, during the Hebrew month of Nissan. Learn more

Celebrate Diversity Month

Celebrate Diversity Month is an annual observance in April that encourages individuals and communities to recognize and embrace the rich tapestry of cultures, backgrounds, beliefs, and perspectives that make our world vibrant and dynamic. The celebration aims to foster understanding, acceptance, and appreciation of the differences among people, whether they be differences in race, ethnicity, religion, gender, sexual orientation, ability, or any other aspect of identity. Learn more

April 3: All Things Listings April 10: Featured Reports April 17: JLS Open House App April 24: The Life Cycle of an Engage Contact

EXCEPTIONAL HOMES by John L. Scott

Monday, March 31 - Friday, April 4

National Home Valuation Week

This is a great time to engage with homeowners and optimize listing opportunities! Drive homeowner engagement by promoting NEW home valuation marketing materials.

Send an email campaign Post on Facebook and Instagram Social media guide also available

John L. Scott Library > Technology > Buyside > Buyside_Social Media

Build your online presence with Boost Additional resources are available on MyDesk

Use #NHVW to be entered to win a gift card!

CONTEST CATEGORIES: • Agent with the highest number of valuation attempts • Agent with the highest number of monthly valuation report subscriptions • Agent with the highest number of BMAs

PRIZES FOR EACH CATEGORY: • 1st Place: $200 Gift Card • 2nd Place: $100 Gift Card • 3rd Place: $50 Gift Card

Impact Item: Home Anniversaries

The 2025 Connect

• Fulll step-by-step guide • Step up one-time subscription report • Create your database + verify data using tax records • NWMLS • RMLS • Spokane • Input into JLS Engage: Create a contact | Edit a contact • Add important dates

Check out The 2025 Connect email in your inbox to register for an upcoming Impact Class or Masterclass!

Stay Ahead | Automatic Home Anniversary Reminders

• Order customizable Home Anniversary postcards • Order Home Anniversary notecards • View pop-by ideas • Send an email template • Adopting a client? Use these scripts

Start or Continue the Conversation | Reach Out + Follow Up

(Bear Printing)

Luxury Market Spotlight

As a member of Luxury Portfolio International, you’re invited to attend this monthly luxury series to connect with your peers from around the world and join in the conversation. Register today!